David Cook just signed an endorsement deal with the footwear company Skechers. Carrie Underwood signed a similar deal in 2005.
ETA: Check out Skechers ads from Matt Dillon, Rob Lowe and Robert Downey Jr.
From the press release:
With exclusive worldwide rights to advertise footwear using Cook’s image through December 2009, SKECHERS will feature the 25-year-old singer in various SKECHERS’ styles through a campaign that will reflect his personality, interests and appeal. Launching in Fall ’08, the campaign coincides with the “PopTarts American Idols Live! Tour 2008, ” and the debut of David’s first post-Idol album on 19 Recordings/RCA Records. The SKECHERS Cook campaign will include print, outdoor and in-store.
“I have always viewed SKECHERS as a cool company, so I am excited to be a part of their campaign, ” said Cook, who proved his enduring popularity by breaking an all-time Billboard chart record with 11 songs debuting on the Hot 100 in a single week after winning American Idol. “They’ve had some sensational singers like Carrie Underwood and Christina Aguilera as they were starting out and it will be great to be a part of the SKECHERS roster.”
Lots of free shoes for David! Does this mean no more pointy-toed boots?
