An excerpt from a brandweek.com article:
“Fifteen and 30-second cuts of the TV commercial, by JWT Detroit, will run through July 31, coincident with Ford’s “Drive on Us” incentive campaign. Thirty and 60-second radio spots will also run beginning Thursday.
In addition, there will also be 12 product-specific ads that promote nameplates, including spots for the Explorer, Fusion and F-Series trucks, as well as other car, truck and SUV lines.
A print element, featuring Hicks in all his Vegas-via-Deep South splendor, will run in a two-page color ad in Friday’s USA Today.
In the TV spot, Hicks, who won the Ford-sponsored Fox network talent show last month, sings a song called “Possibilities” while prancing about on a sound stage surrounded by video screens with Ford vehicles.
The new commercials by Hicks are intended to push the sale of current models as the annual model-year clearance begins. ” thanks gray charles and the commenters who left links…
ETA: This news is a little stale, but here’s a behind the scenes video featuring Taylor Hicks and Ace Young and the behind-the-scenes making of People’s Hottest Bachelor issue.