Pepsi has released details and a video sneak peek of Melanie Amaro’s Superbowl ad. The Pepsi ad is part of her prize package–that included a 5 million dollar recording contract–for winning the inaugural season of the X Factor.
We also get a preview of a very modern and dance floor-reader rendition of “Respect” from Melanie. Is this the direction L.A Reid and Simon Cowell plan to take her in?
The legendary pop star, Elton John, is featured the 60s spot:
The new ad titled “King’s Court” features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a “king of rock” in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the “Queen of Soul” Aretha Franklin. Pepsi fans who “Shazam” the spot during the big game will be able to view Amaro’s music video for RESPECT.
Set in a rock-fantasy version of medieval times, the 60 second commercial features Melanie Amaro performing in front of a “royal court of rock,” including Elton John’s character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, “Where there’s Pepsi, There’s Music”.
“Pepsi wanted to make me ‘King for a Day’ on Super Bowl Sunday. How could I possibly pass that up?” said Sir Elton John.
“Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music’s biggest legends,” said Melanie Amaro. “Winning THE X FACTOR has changed my life,” she continued.
Pepsi will be sponsoring a slate of pre-game concerts that include its annual pre-Super Bowl party on Friday, February 3, featuring musical performances by One Republic and Melanie Amaro. Plus, the CMT Crossroads Pepsi Super Bowl Fan Jam will take place Saturday, February 4 with Carrie Underwood and Steven Tyler. Read the full press release.
Watch a behind the scenes video below
Elton John on GMA (He takes a swipe at Madonna)
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