Too match the new key art designed by renowned illustrator, Peter Max, The Voice has just released a new promo that has the four coaches–Adam Levine, Blake Shelton, Gwen Stefani and Pharrell Williams–entering a psychedelic virtual reality.
With the aid of spiffy eyewear, the quartet find themselves in an brightly colored animated world not unlike The Beatles “Yellow Submarine.” In it, they go chasing for more than just rainbows and unicorns–talent! Even in an alternate universe, the coaches can’t help but compete.
Just as the four begin to completely wig out, host Carson Daly arrives with a group of kids touring the studio. OOPS.
The fun really begins when The Voice 9 premieres September 21 on NBC. In the meantime, ride the magic carpet in this new The Voice promo.