Haley Reinhart Needs Your Help Funding a Music Video


Haley Reinhart is the cool, jazzy chanteuse from American Idol season 10 whose debut album, Listen Up!, may not have raced up the charts, but it impressed critics and fans alike!

After parting ways with Universal, the label that released her debut, Haley is an independent artist, with more creative freedom than she’s ever had since leaving Idol, as she explains in her pitch to raise $30,000 through the crowdfunding site, Indiegogo.

The project is a music video for a new funky new song called “Show Me Your Moves!” Haley explains the project via a letter to fans, and a super-fun video, and it sounds completely awesome and over the top!

Click to check out the perks and donate at Indiegogo.com

Hi there! I’m singer/songwriter/rec. artist Haley Reinhart & I am trying to raise funds to release a stellar music video for a brand new song called, “Show Me Your Moves!” I’m at a stage in my career where I’m making lots of big transitions; which means changes and wonderful additions to my team. It also means I have artistic freedom like never before. I believe when an opportunity comes a knockin’ …and it feels right, you gotta open that door! My creative wheels are constantly turning and it’s about time I let you guys in on one of my projects. The coolest part about this campaign is the fact that it’s coming straight from the artists direction… No label interference, no nothin! It will be pure raw talent coming together from all angles.

I will join forces with director Scott Rea and creative producer and good friend, Danni G. to bring it all together!

With your kind donations – you will not only help me achieve the great goal of making my own music video, but furthermore; you will allow my inner visions to come to life as I’ve always dreamt they could!

What We Need & What You Get

We are looking to raise a total of $30,000 or more!

The director, producer, and myself are in this for the love of the game! We’re all very passionate and believe in this video, which means were not in it for the money. The people that will be getting paid for their services are the film crew that make shooting this video possible, as well as equipment fee’s for the set.

We want all of you to be involved in the process and receive perks for your kind hearted generosities! You will be able to receive autographed photos, to twitter shout outs, to personalized thank you videos. Heck, you can even have your name in the credits or be in the video itself! So take a gander… the world is your oyster! ;)

If for some reason we do not reach our goal and depending on the amount made, we will still move forward and shoot the video. It’s important that you know, this video is worth 150k and will look that good too! At the same time, we will be pulling many favors to make it happen for 30k.

The Impact

I’ve always felt deeply connected with my fans ever since I was on American Idol. They’ve all been here since day one and are still going strong! With this campaign, I hope to get everybody excited and attract new followers in the making.

Other Ways You Can Help

Let me thank you all in advance for donating! And folks, I understand times are tough for many of us. If you can’t donate, you can still help make it happen. Please spread the word! Tell your friends, co- workers, teachers, & grandma’s all about the video! Show me some love on Twitter, FB, and Instagram! And don’t forget to use the Indiegogo share tools!

I’m so excited… & I just cant hide it.

Kiss kiss – ciao ciao,


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mj santilli

Founder/Editor at mjsbigblog.com
Founder and editor of mjsbigblog.com, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted.I adore American Idol, but also love The Voice, Glee, X Factor and more!
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  • RCormier

    Haley is amazing. Hope she creates a video that showcases her enormous talents to the world.

  • Bugme Nomor

    She’s been looking fitter, which makes me think she might be doing some dance moves in the video.

  • Blirel

    I think she can get really easy if every fan donate a buck she would get 30,000

  • Cary Gonzalez

    This new trend these ex-idol contestants are taking up is pathetic. Fund my video? Maybe I should start a fund-my-new-car movement….

  • Eilonwy_has_an_emu

    So when they’re indie and therefore don’t have the backing of a label’s budget — which is increasingly difficult to come by these days — what would you suggest they do to fund new music?

    It’s not like they’re forcing fans to fund them. If there isn’t sufficient fan interest, a project won’t get funded. (See, e.g., Bo Bice’s last Kickstarter for the album and art book.)

  • Guest

    If I win the Powerball jackpot this coming Wednesday…

    I’ll give Haley $1 million :)

  • Cary Gonzalez

    Being a struggling singer trying to make it isn’t a new concept. People struggle for years, playing gigs and clubs and bars and even moonlighting at other jobs. To expect your fan base to finance your work is ridiculous IN MY OPINION. I will buy someone’s music if I like them and have bought her music. However, that’s where it starts and ends with me, I am not financing anyone’s career unless I’m going to get a percentage of the profits. Watch Shark Tank to see how that works. I don’t work for free.

  • Kathleen Moore

    You don’t have to contribute. This is geared more toward the Haley fans. Those who have a personal stake in it. Contribute, and you get to hear more of the awesome awesomeness that is Haley Reinhart. Don’t contribute, and you’ll never hear from her again.

    Again, you never have to contribute. It’s the 21st century was of passing the hat.

  • Bugme Nomor

    You know what’s pathetic? People who listen to an artist or band’s music without buying it.

    You know what is deserving of respect? People trying to make it in this world by relying on their talents and putting out a product people like enough to finance.

  • Eilonwy_has_an_emu

    Being a struggling singer trying to make it isn’t a new concept. People struggle for years, playing gigs and clubs and bars and even moonlighting at other jobs.

    And these days, crowdsourced funding is a totally standard part of being a struggling musician, right up there with gigging at dive bars. Kickstarter is full of music projects, and that’s all Pledge Music does.

    One of the standard options, on album-funding projects at least, is that the contributor pays roughly the normal album price (in advance) and gets the album when it comes out. That one’s not substantially different from pre-ordering through iTunes or Amazon, other than that iTunes or Amazon doesn’t take a cut, so I don’t see why I’d also need a share of the profits to justify chipping in.

  • PotterFan1029

    Looks like I’ll be working a lot of overtime these next few weeks

  • Anna

    You’re missing the point of crowd funding. It’s been around for over ten
    years. The purpose is to help artists, musicians, and film directors
    raise money on their professional project with something in return. This is what artists like Haley have to do when they’re not signed to a major record label. It’s nothing to be ashamed of.

    Many artist who used sites such as Indiegoo or Kickstarter have won Grammys.

    Bowling for Soup, The Lumineers used it to finish their album.

  • Cary Gonzalez

    Personal stake. That’s the key here. What exactly is the personal stake in putting up your money with no hope of getting a return or even breaking even? How is that a personal stake? For the record, I voted my butt off for her when she was on Idol. I have purchased ALL of her music. I will not, however, finance one penny of her (or anyone else’s for that matter) video. That, to me, is absurd.

  • Dianne

    I am willing to donate a small amount but this girl “oughta be in pictures”. The camera loves her, can’t believe Hollywood hasn’t come knockin’!

  • Eilonwy_has_an_emu

    What exactly is the personal stake in putting up your money with no hope of getting a return or even breaking even?

    The perks for various levels of donations are clearly stated on the IndieGogo page, so I’m not sure where “no hope of getting a return” comes from.

    As with any investment, people who don’t like the anticipated returns presumably won’t contribute. [minor edit because I was being really unclear] Those who don’t contribute will still get to enjoy the video, if it gets funded sufficiently to get made.

  • LA944

    I don’t see it as pathetic at all. The artists are upfront about what they are doing. It’s the fan’s personal choice whether or not to donate. If you enjoy someone’s music and want that person to have a chance to advance their career–this is a way you could help them. In Haley’s case, if the video gets some good buzz–it may lead to another record contract. Then, her fans will have more music from her. The people who did decide to donate may feel that they had a little part in contributing to the process.

    Love Haley and I’m sure she will have her video funded in short order. Can’t wait to see the video

  • Lollygaggin

    here’s one perk. I wouldn’t be surprised to see someone take her up on this offer.


    A musician and myself will fly out (if needed) to your place to play a rockin show in your backyard for you and your friends!”

  • standtotheright

    If you want to invest in music, buy stock in major labels. If you want to buy product from musicians, contribute to their campaigns and either a) get that product or b) get your money back (okay, it looks like the IG campaign will allow for releasing funds without the video being “fully funded” but one still gets a lyric sheet regardless).

    There are people out there acting as venture capitalists for the music industry who actually deserve some kind of return on their investment. Fans buying product on Indiegogo aren’t those people. Their return is getting product.

    ETA: If you don’t like the price of a product and don’t want to pay for it, that’s fine, but that doesn’t mean that the artist is unfairly asking you to “work for free.”

  • Porfivor Nixon

    How about at least offering a sample of this supposed amazing song for people to hear? At least give people something tangible to consider, especially since it involves handing over money. Also, a detailed breakdown of what exactly they plan on doing with it after it is finished. Make it appear professional – not like people are being asked to fund some “stoner party.”

  • Bugme Nomor

    I think a sample is a good idea. Maybe even a brief clip of the director describing his vision for the video.

    The pitch video though was posted by the producer and discovered on YouTube before the Indiegogo page was up.

    So Haley might have put the description up sooner than originally intended. Or, more likely, she’s not yet adept at marketing herself. This is a good first draft though.

    As someone who creates marketing content for a living, I can tell you that promoting yourself is more challenging than marketing a product or service.

  • standtotheright

    I agree that this proposal is particularly light on specifics. And that may well cause her problems in raising funds.

    But samples of songs aren’t a standard part of the promotional packages for new material, from what I’ve seen. (Not that I spend all my time on cf sites looking at these campaigns, but when I have, it’s usually set up that the media involved is the end-game, not an early perk.)

  • Eilonwy_has_an_emu

    The only times I can recall musical samples were when the pitch was for an album and the single had already been released, and that stood out in my mind because it was unusual that the single had gotten done in advance.

    It cannot be over-emphasized that these music crowdfunding efforts are aimed squarely at existing, committed fans who broadly support the musician’s vision, NOT at third-party investors who are unaware of the musician’s music but looking for something exciting to back.

    Musicians who want substantial third-party investment go a different route, possibly corporate sponsorship, a la OK Go.

  • suenigma

    I understand where you are coming from – a very practical and logical place. But the reality is that art is rarely, if ever, practical and logical. The end result of us not supporting our artists is that slowly but surely Great art and music will cease to exist in our society, and that is a tragedy, IMO.

    Funding for art and music in schools and public broadcasting has already been slashed or eliminated; the big labels and the radio stations are only willing to back the sure thing – creativity, risk and variety be damned; and of course, we the masses now consider free and unlimited access to music to be our Godgiven right, even if we have to steal it. Anyone considering a vocation in the arts or music these days is screwed, and a little crazy. Let’s face it, if Haley has to go get a fulltime job at McDonalds to fund her music, it ain’t never gonna happen. She’s not trying to get rich here, she is just trying to create something beautiful, FOR US. My twenty dollars could not be better spent.

    ETA: History shows us that the production of great art and music coincides with a culture that is supportive of musicians and artists, either through the state/government or wealthy benefactors – Da Vinci and Mozart didn’t have day jobs. I honestly see crowdsourcing as a sensible way to share the burden.

  • suenigma

    Ah yes, art by consensus/committee, what could go wrong? Isn’t that how Beethoven wrote the 9th Symphony? It’s simple, if you want her to supply you with music for your future enjoyment, you support her, either in advance through crowdsourcing, or after the fact by purchasing her video. Oh that’s right, we don’t have to actually even pay for her video. If you don’t want to participate that is your perogative, but I don’t think that her asking for our support to help her create a video is anything to be ashamed of either. We have no problem putting down a deposit on a ring or a car that we want, but we seem to place so little value on music and art. IMO the end product is the perk, and the artist’s autonomy is essential.

  • standtotheright

    I hope it works out for her. I think crowdfunding is a valid strategy in general. That said…

    While IG apparently promotes the $25 level perk as the cornerstone of successful campaigns, I think Reinhart is missing out by setting the social media shoutout at that price. It’s worth $5, maybe $10. If she moved some of those “easy” perks down in price and then had a $40 option to get a hi-res DVD of the video, I think this would be more in line with other campaigns.

    I suspect they have a plan B to get the video made with less money than the total. I really hope she gets something out, but that plan B is probably going to be needed.

  • Alectric

    As much as I love Haley, I don’t understand the logic of trying to make a music video way beyond your budget. I feel like music should always come first. I have great respect for artists who are able to write songs, record and mix them at home or in a small studio, pull favors from musician and film friends, and release music and home-made videos to promote themselves, keeping within a manageable budget.

    If they want to crowd-fund an album once they’ve got a fan following, then great. But a music video is purely a promotional tool, shouldn’t be favored over investment in the music itself, and should have a cost proportional to the success they already have. Look at Melanie Martinez, Dia Frampton, Mathai. Look at Pentatonix, Home Free, or some other Sing-off alums. They do (or did, or are starting to do) a good job of putting out music and videos on YouTube to promote themselves.

    Some of the videos may have been on the professional, more expensive side, but I doubt any of them came near costing $30,000, and ultimately the biggest resources for a great music video are great music, creativity, and great editing, rather than simply money. So if Haley wants to do this, then I wish her success, but I won’t be contributing. I’ll be looking out for new music from her, though.

  • vtu

    People have funded the arts for centuries, providing financial backing for theater and dance companies, museums, artists, etc. This is just an evolution of that concept, made possible by the internet. It’s a chance for people to support the artists they care about (and the art they appreciate). For my part, the big labels generally aren’t producing the kind of music I most enjoy, so if I have to pay a bit to support an artist who doesn’t have a label, but who does make music I love, then I might think it’s worth the extra expense.

  • vtu

    Yes!!! I was trying to find a way to say something like this, and you did it beautifully.

  • Bugme Nomor

    The music did come first.

    Haley has been writing and recording songs since January 2013. Rob Kleiner was involved then and indicated last week he would likely be involved in mastering her next album/ep. She also collaborated with others throughout last year too.

    The description on the Indiegogo site says the director and producer, a friend, will be working for free and they will be pulling favors from others to pull it off too.

    I think the cost comes from the fact the vision they have for the video includes a lot of moving parts — people and scenes — that will make up “a funky ass reality.”

    Haley’s first video was pretty much her and one other character. It told a story, but it didn’t grab people.

    So she probably wants to try something different. I don’t think it will cost much more than the first video.

    This video was shot in a single day in 2011:


    “All in all, my best guess is that this video cost about $60,000 EXCLUDING the director’s salary, administration fees and insurance costs.”

  • Guest

    I bet you’re a big tipper.

  • Alectric

    That’s my point about creativity being more important than money. The video may have been expensive, but I agree it wasn’t especially interesting. Take a look at Pentatonix’s Daft Punk video. They just put on some contacts and make-up, fiddled with the lighting, and sang to the camera. Most of the work was done in editing the video, and now it’s their most popular video, with over 50 million views.

    If Haley was a big, successful star with income to spare, then it would be fine for her to invest in an expensive music video. But at this point in her career, it just doesn’t seem responsible, and it’s certainly not necessary for success. Like other commenters, I take issue with Haley asking for donations without describing the intent of the video, or even releasing any of the music for it. If she has a grand vision for this song’s particular video, then maybe she should save it for later, at a point where she can afford it.

  • Bugme Nomor

    I don’t think an a’cappella group is going to do much in a video because the fact it’s an a’cappella group would be lost. Pentatonix is also, of course, trading off the popularity of established hits.

  • breakdown

    To me an album makes sense. You donate 15 bucks and you get a copy of the finished product. Raising money for a video? Nope. Not getting any of my money for that.

  • Henrique Mendes

    Well we all need someone to fund our carreers one way or another. Good luck if the entity you work for suddenly thinks the way you think and feels they don’t want to fund you anymore.
    Plus she wants help from the people who love her and that way she has her main focus to please those people, not a label who will manipulate and change her artistry in Lou of profit.
    Again no one is forcing anybody to do anything so I don’t really get why you are so butthurt by this. It might not be the way you would fund your projects but doesn’t mean it is not legitimate.

  • Henrique Mendes

    of course not because like the person wrote, will not give money unless he/she gets a percentage of the profit.
    Also will probably only pay for their children’s education if he/she can get a percentage of their earnings after. Lol it doesn’t make sense

  • Cary Gonzalez

    There we go getting personal. As a matter of fact, I AM a big tipper. It gets me SOMETHING….Great service when I go back to that restaurant. Personal stake. Shark Tank. Look into it. And respect the rules that MJ has set here, no need to get personal. This is not junior high school.

  • Cary Gonzalez

    The company I work for is more than happy to fund my work there because they GET A RETURN FROM IT as a result of my work. They won’t, however, even consider funding my personal projects which will not yield any return on their investment. It’s called BUSINESS.

  • Henrique Mendes

    And we get a return from Haley. Maybe is not a monetary return but the life doesn’t revolve around money for everybody.
    U sound like a fan of Fox News by the way

  • Henrique Mendes

    Oh and just because you use caps doesn’t make your point more valid

  • wordnerdarchie

    I rather like being a “Patron” or benefactor, even though I’m not wealthy. It feels good knowing that someone is able to make music because of my support, even though it is small.

  • Hugh29

    Pentatonix has the Midas touch, the Daft Punk video literally cost less than a grand to produce, ditto for their Drummer Boy video where they are basically just standing on a hill. All Pentatonix did was follow the Youtube success formula established by the likes of indies Lindsey Sterling, Peter Hollens, Hugo Schneider, Kina Grannis, etc., but then they added their own creative twists besides just doing popular covers, they started doing their medleys, collabs, and Christmas songs, and voila they are the 15th most subscribed music channel on Youtube. Haley has the right idea but has a much tougher road to climb, it took Lindsey Sterling for example four years to do what Pentatonix has done in two. And is Haley as original as Lindsey? I don’t think so. She is as original, as pretty, and as good as Kina Grannis however, maybe that’s the level of success and exposure she’s shooting for, but one $30K video alone is not going to get her there.

  • Cary Gonzalez

    Gosh Henrique….two replies, neither of which adds anything to the conversation nor addresses the topic at hand. My writing style and whatever news I choose to watch (you are so off it’s laughable!) has nothing to do with the topic here. Again…play by the rules and if you can’t debate a topic without resorting to personal attacks then move along.

    Once again, I’ve been a fan of hers since she appeared on Idol, I have purchased every single one of her recordings but I see no logic in financing a video. My opinion. I’m entitled to it as you are to yours. Without attempting to guess what news channel you choose to watch, mainly because I could not possibly care less. Carry on.

  • Cary Gonzalez

    Tsk, tsk…now you’re bringing my children into it? LOL. Yes, let’s compare a reality show contestant to my children…that makes a ton of sense…LMAO.

  • Noa Na’aman

    I would totally give money for her to make another album. But I’m not sure about this. I’d really love more music from her on my iPod. Loved Listen Up!

  • Noa Na’aman

    Exactly! I want something in return. To me, the point of crowd sourcing is that I just buy the product in advance. Which I would be happy to do with an album. A video that goes on YouTube for everyone to see? I’m not paying for that.

  • Blueknight24

    I love Haley but why she needs to make a music video for a song that is not yet released, What if people don’t like that song on her video. She will just wasting money for it. Lastly 30k grant could produce an EP I think.

  • Tess Herself

    I think I’d rather pay for my groceries, or help out a service organization than give money to someone who didn’t/doesn’t seem to be able to make it on their own even with all the chances and initial support that she got. I don’t have enough resources to throw some away on someone else’s second chance dream. She released an album…had her chance…and, apparently, didn’t make it. Too bad, so sad. (And its not just Haley I’m ridiculing here…I find the whole concept of crowdfunding appalling).

  • Cary Gonzalez

    I concur wholeheartedly. I find the concept appalling too. (Oooh, I want to be famous, please give me me money!!!!) No, not happening.

  • thirdtime

    I guess this is the new trend among the Idols, asking their fans for money. I expect to see a whole lot more of this coming up. I don’t have a problem with paying for a CD up front before it’s made, but I’m really struggling with this video thing. I always liked Haley, but I think this is a really bad plan and her efforts could have been spent better elsewhere. A couple things are bothering me about this: That she’s keeping the money and putting out a video even if the goal is not met (if she is able to put out a video with less money, then why didn’t she do that in the first place), that it’s just one music video (I can’t see how that is going to help her career so I would rather see the money go toward a new CD for her fans), and also that she set her goal so high that I don’t think she’s going to meet it (according to Indiegogo’s site they take an additional 5% of the money – on top of all their other fees – if you don’t meet your goal). And she asked for $25,000 in the video but then set the goal at $30,000 – it just seems like there is no real plan here at all.

    ETA: I have to say one more thing – and this is directed at any struggling Idols who happen to read this – please don’t take advantage of your fan bases. From what I’ve seen, there seems to always be a handful of fans – the real diehard ones – who spend A LOT of money for you. They will fly to your concerts, buy multiple copies of your CDs just to help you out and buy your merchandise, even if they can’t really afford to do it. Please don’t take advantage of them by coming out and also asking them for money, unless you have a real professional plan in place on how you are going to use their money. You know they are going to do it, even if they can’t really afford to, so the least YOU can do is use that money wisely.

  • halo9125

    The concept of asking fans for money, whether it be via Kickstarter, or any other crowdfunding platform certainly isn’t new- so I’m a little surprised at the stones being thrown at Haley. That isn’t to say I have any intention of contributing to the cause, but I have no problem with these kids doing what they can to get their music out there. Hell, it’s not illegal.

    Having said that, I do think her proposal should have been looked over by somebody more experienced before she posted it online, because there are a lot of holes in it IMO and I think that a single first would have made more sense. But I wouldn’t be surprised if someone with deep pockets WILL take her up on the private concert offer and contribute 15K regardless of her plan. .

  • http://www.mjsbigblog.com/ mjsbigblog

    She released an album…had her chance…and, apparently, didn’t make
    it. Too bad, so sad.

    So that’s it. One chance with a major label and it’s time to crawl back into whatever hole you came from? Pop music is full of artists who got dropped from labels and were given “second chances” to succeed…and did.

    find the whole concept of crowdfunding appalling

    The concept of crowdfunding is typically about fans investing in an artist for an eventual return. Which, I think, is a pretty neat idea. I’d rather my money go directly to the artist than to some corporate entity–of which the artist will see very little profit.

  • Tess Herself

    For me it is more about who is asking for and what they are asking for. New kid, new song, help me make a demo, heard them at my local watering hole, think they have potential, I might throw 10bucks their way.

    Singer with a published, released, advertised album under their belt who now wants me to support a new video for an untested song in an age where the video medium is free to whoever wants to see it…I don’t think so.

    Anyone who has made money from the business…now they are on their own. They have a portfolio…sell it to an investor not to some ga-ga fans. I work hard for my money…shouldn’t they?

  • CanadianLady

    I have no problem with people using Kickstarter or another similar funding process. Several of my writer-friends have done some similar things.

    However, I tend to agree I’d rather fund a CD or a tour or something that will help get her music out there than a video whose purpose I don’t really understand. Might be cool, but I don’t get what they’d do with the video other than put it up on YouTube.

    (Having said that I loved the “Baby It’s Cold Outside” video she did with Casey. But that might be because I love Haley with Casey more than either of them alone.)

  • standtotheright

    This isn’t the equivalent of your company hiring you to make them money.

    This is the equivalent of you, the consumer, sitting at home and buying Birchbox or Trunk Club. They’ll send shipments based on your subscription at a certain funding level and you will get product commensurate with that. Pay more, and you generally get more.

    If you don’t like the price of Birchbox or Trunk Club, or you don’t trust them to send you clothes or grooming supplies without you having the chance to look at them first, then you don’t pay for it. All good.

    But them asking you for money is not “funding their personal project”: It’s a way to leverage consumer buying power to ship product that might be harder to source on the open market.

  • Pippygirl

    We do a lot of bitching and moaning on this site about how record labels make many of the Idols’ (and non Idols) creative decisions about their music, about how their management doesn’t do a good job getting them promotion etc.
    So here is Haley, doing it out on her own, and I say more power to her.
    No one is forced to contribute, and if over invested fans give her more money than they can afford, that is on them.

  • Henrique Mendes

    Exactly! This way Haley has only their fans to respond to! No label interfering in the creative process and telling her what to do in order for them to make more money.

    Obviously labels do great things for great artists, but sometimes great things also come from the artist alone and these crowdsourcing projects

  • standtotheright

    Like I said, the big issue to me is not that she’s raising money for a video, it’s that the funding levels for it make no sense.

    The price to download a video on iTunes is what, $2.99? That’s the anchor around which all the incentives should land. $1 should get you updates about the video. $5 should get you a download. $10-$15 for the social media shoutout, etc. $35-$40 for a hi-res DVD with a photo and other goodies.

    There are fans who would actually find value in that, but not even offering people a copy of the video that they are funding doesn’t make sense to me.

    Lewis’ incentive levels make a lot more sense.

  • Ronnie D

    “With your kind “donations” – you will not only help me achieve the great goal of making my own music video, but furthermore; you will allow my inner visions to come to life as I’ve always dreamt they could!”

    I’m sorry, but this is just straight up pathetic to me. Get some singing gigs and pay for it your self! You get money from your fans when you put out a product they want to buy. On another note, I don’t know what the economy is like where her “fans” live, but things are tight all over and this is just ugh…I can’t even. Makes me dislike her even more.

  • standtotheright

    “Having a released album under their belt” and “having made money from the business” are not remotely the same thing.

    Sure, she’s had opportunities, but I sincerely doubt that the girl has enough scratch to do what you think she should on her own.

    I don’t think the structure of her particular proposal is giving fans as much value as other campaigns, but that has nothing to do with whether or not she had a contract.

  • Cary Gonzalez

    My comment about a company paying me was directed at the person who used the following comment directed at me: “Good luck if the entity you work for suddenly thinks the way you think and feels they don’t want to fund you anymore.”

    To me, this is the equivalent of someone saying “look, even though I spent three months on National TV on the most widely viewed show on television, I still couldn’t make it in the music biz. I really want to be a famous singer and I’m continuing to pursue this career choice. Please give me money so I can make a video, put it on YouTube and hopefully get somewhere.”

    I don’t see how this is comparable to Birchbox of Trunk Club. You may not like the products those entities send you but at least you get something in exchange for your money. What will people get if they fund this video? A video on YouTube? I find it mighty presumptuous of these former idol contestants to expect to continue milking their limited fanbases. First it was “oh please vote for me”. Then it was “oh please come see me at the Idol Tour” followed by “oh please download my songs from iTunes”., Now it’s “give me money so I can continue playing rock-star-in-the-making”??? Ridiculous.

  • Tess Herself

    If she is good enough and has enough of a fan base that will buy her material (an unproven hypothesis considering how poorly her debut album sold) she should be able to find an investor who is interested in gambling with their money in hopes of a big return. What return are fans getting from this video?

    I don’t care where peeps spend their money, I am just voicing my opinion that I won’t be throwing money at someone who hasn’t proven, to me, that they can make it in the business. I think of many singers who are toiling away at 50 seat lounges night after night to build up a following (and many are Haley’s compatriots). The music business is hard work…to me it isn’t about holding out your hand for a donation….Haley should put together a minimal cost (that she pays for) video of her song, put it on you-tube, and see if her fans think it is worth supporting.

  • http://www.huckleberryfriendmusic.com/ huckleberryfriend

    I love Haley, but I think she is taking the wrong path. She should have someone be her videographer and shoot video at her performances. Then edit and put a great video on youtube. She has very few videos from the last couple of years that showcase her talent. Poorly shot fan youtube videos isn’t winning her any fans.

    The video of Haley in New Orleans singing God Bless the Child is a great example. If there was a good video of that performance, the views would be in the millions instead of just 135,000.

    She should study what Pentatonix has done. They put out a video about once or twice a month and actively interact with their fans. One of their videos just broke 50 million views and it was done on the cheap. A $125,000 video isn’t what Haley needs to make it. A good $5,000 video every month just might make a huge difference.

    Same thing when she performs with her family. The performances always seem lazy to me. To see what a great family band can do on the cheap, check out some of the videos from Foxes and Fossils. Quality videos done on the cheap.

  • halo9125

    Any singing gig that the lesser known Idols get pay an abysmally low fee. And then there is the matter of – oh you know- rent- food- etc. And how is one of these kids asking for donations/investors any different than somebody who needs money to start a business?

    Nobody HAS to contribute a dime to Haley. I really don’t get all the condemnation- and I say that as somebody who is not, by any stretch of the imagination, a Haley fan.

  • Henrique Mendes

    Why shouldn’t she get another chance? We all need second third four chances sometimes. Especially in such an unstable business.

    *Oh you had your chance, it didn’t work out, now eat dirt for the rest of your life. *

  • standtotheright

    The investors who want a “big return” aren’t focusing on individual artists’ projects; they are looking at Google Music or Spotify or Songkick, etc: platforms for content (be that albums or information about touring) that can offer ads to smooth revenue.
    Of those who *might* be willing to get behind an individual project, I’m pretty sure that their first response to artists asking for funds would in fact *be* a request to set up a crowdfunding campaign so that they can see market demand in advance. Then they might kick in if the project nears its goals.

  • escape

    A lot of Idols had to work outside jobs to support their music. Has Haley ever had to work other than being on stage. At 23, maybe she needs to find out. Getting some real life experience may help her be a better performer.

  • HermeticallySealed

    Then don’t donate. See how easy that is? Crowd funding is basically nothing more than pre-ordering, especially if you are doing it through the more reputable sites. Claiming it’s “donate to make me famous” seems to me to be more hyperbolic than accurate. It’s not as if you are getting nothing in return. You are purchasing a product.

  • standtotheright

    She’s offering social media shoutouts, handwritten lyric sheets, autographed photos, thank-you videos, the chance to appear in the video, and an in-home concert. Those are things with independent market value.

    Now, would I necessarily buy any of those things at the price she is selling them? Honestly, only the lyric sheet and the video appearance seem to be priced at a comparable level to other campaigns (including, since it keeps coming up, the Kickstarter for Veronica Mars, which was clearly not a bunch of people who were trying to play “actors and director in-the-making”) and I’m still not invested enough to buy either.

    But it’s simply not true that she’s offering *nothing* of value to fans. I’d restructure the whole campaign if I were running it, but I can still see some incentives being of interest to passers-by.

  • Bugme Nomor

    You have no problem with J-Lo leveraging Idol to sell records. You have no problem with Idol leveraging J-Lo’s fame to draw an audience.

    That’s “business.”

    But someone leveraging their own talent and limited fame by using an Internet fundraising platform is “ridiculous.”


  • Cary Gonzalez

    And in this case, what product exactly are you pre-ordering? A video on YouTube?

  • Ronnie D

    I know it might be a strange idea for her, but she could get a OMG Job! Do her singing/songwriting while saving money to pay for it. That’s what performers have been doing down through the ages. Asking for money to make her dreams come true just makes me guffaw. lol.

  • Bugme Nomor

    You are free to pay for your groceries or help out a service organization. Though I don’t know why you would do the latter as it helps people who do not seem to be able to make it on their own.

  • standtotheright

    Throughout the ages, performers have relied on patronage from wealthy benefactors. They would work on projects with benefits for those patrons, and then move on, which allowed them to keep working and building their networks.

    As I said, I think Reinhart should be setting up her campaign differently, but she probably doesn’t have enough in the kitty to start setting aside pennies until she can get product out again. AI fans are notoriously fickle and her hourglass is probably about run through unless she puts something else out there.

  • Cary Gonzalez

    I don’t recall mentioning J-Lo but since you brought it up. J-Lo doesn’t try to stick her hand in my wallet in order to mime her songs on Idol. And whether I watch it or not remains my choice as long as I have the remote in my hand. Not a good comparison.

  • Henrique Mendes

    Haley is not sticking her hands in anybody’s wallet either.
    And you still have the choice to donate or not.
    So the comparison matches well.

  • Bugme Nomor

    Haley doesn’t have a hand in your pocket any more than J-Lo. Of whom you said,

    “As if every other singer who’s ever been on Idol or any of these shows hasn’t used the show to promote their own careers…J Lo, like Madonna, is a mediocre singer who happens to be a very good entertainer and an even better business woman.”

  • Cary Gonzalez

    Yes, a Twitter or FB “thanks so-and-so for your contribution to help make my new video, you ROCK!” shout-out for $25. There’s a guy at the mall selling hand cream that’s “guaranteed to make your hands as smooth as a baby’s bottom for life” and I’m not buying from him either. Market value is quite subjective.

  • bscfan

    I don’t think of fans contributing to artists in the same category as paying for groceries or making a charitable donation. I think the fan gets pleasure out of supporting the artist, so it’s more like spending money on entertainment, whether or not the artist gives the fan something concrete in return. People enjoy watching the careers of the artists they particularly like, and this gives the fan a small way to participate.

  • Cary Gonzalez

    I’m quite flattered that you took time from your busy schedule to research my totally unrelated posts. Maybe for $40 I can hand-write that post for you!

    Again….J-Lo, Madonna, Gaga, whomever appears on idol to pimp their fluff doesn’t expect me to finance their appearance. Once again…bad comparison.

  • LA944

    The video of the New Orleans performance was shot by Casey Abrams. It wasn’t planned. I think he shot it with his phone. She didn’t know she was going to perform. They were just out visiting a jazz club while they were in NOLO. Her terrific rendition of GBTC as well as the buzz from the video were the reason they both were asked to perform at Carnegie Hall with Irvin Mayfield Jr. (He played trumpet in the vid and owns the club) Haley even sang with him when he brought his jazz band to Chicago (her hometown) I think one of the great things about the video is that it’s just a spur of the moment thing. It’s organic. You can even hear Casey giggling w/happiness cause she is just killing it.

    I don’t know anything about Pentatonix–but it does sound like a good marketing plan. But, Haley doesn’t tour that much at this time so it may not be feasible for her. Touring cost money. She can’t accompany herself like Casey or other musicians can. She has to pay them.

    I don’t get the negative comments. Haley says if someone can’t afford to contribute just spread the word if u feel like it. If u want to give go ahead. If u don’t–no biggie. It’s a new music world & this is one way to help her along.

  • Bugme Nomor

    Haley is asking for money to make her vision for the video come true. She has been recording during the past year without asking for anything.

    Honestly, I think this is a side project separate from the album/ep she plans to release. And, ironically, it’s probably more like the dance-oriented music you seem to favor.

    I believe she asked for money for two reasons: 1) To not take money away from her main focus 2) To involve her fanbase

  • standtotheright

    And that’s great. But some people do want to buy that hand cream (I’ve been at malls and seen it happen), and are willing to pay for it at that price, so it’s not completely irrational to offer it at that level.

    If the vendor does overprice the product and not enough people are willing to pay for it at that level, it will quickly become apparent and the vendor either has to adjust or move on. That doesn’t mean that the hand cream is worth nothing.

  • Eilonwy_has_an_emu

    J-Lo, Madonna, Gaga, whomever appears on idol to pimp their fluff doesn’t expect me to finance their appearance.

    I feel bad about having to break this to you, but… those stars performing on Idol? They’re not doing it for the sheer joy of the music and the pleasure of entertaining the masses. It’s part of a promotional plan to get viewers to open their wallets and buy the music.

    The viewers’ money goes to the label, and the label uses a portion of that money (after paying rent, executive salaries, and interest on debt) to fund artists’ projects.

  • Henrique Mendes

    Nono don’t you know that Haley Asking fans to donate to her project its the root of all evil?
    Meanwhile big companies funding politicians to change laws in their favor is just fine.

  • Ronnie D

    I admit I’m no expert in artist development, but if she was wise she would try doing as many live gigs as she can, and putting out demos or “leaks.” The price tag alone for the music video is to me, outrageous. Look at Lana Del Rey, she comes from money, yet she created her own videos using Youtube clips and developed a huge fan base that will buy anything she puts out. Haley is just misdirecting her effort, and OTHER peoples money.

  • Cary Gonzalez

    Correct. Except that those who choose to buy their “music” are actually getting a PRODUCT for their hard earned money. A product that already exists and that they have listened to and decided that they like as opposed to a “vision” in someone’s head that will eventually materialize as soon as enough people finance it. Big difference. And seriously….very, very few people in the music industry do it “for the sheer joy of music”. They do it for the big bucks.

  • Ronnie D

    I’m not condemning her at all lol. But if you want a 100 grand video, I think its appalling to ask fans to donate the money to foot the bill, or part of it. She is an American Idol alumni, she can’t get ANY gigs at all to pay for it? Not to be cut throat, but if she was putting out all these “awe” inspiring performances, she would be getting booked.

  • Eilonwy_has_an_emu

    Except that those who choose to buy their “music” are actually getting a PRODUCT for their hard earned money.

    Reinhart’s IndieGogo page clearly states what bonuses the contributor gets at each level of contribution. These items are received if the project is fully funded, regardless of the fate of the video itself as a commercial success. To say that the contributors get nothing is factually untrue.

  • jean1010

    Well I donated $25. I think this is a gutsy thing to do, very upfront and honest. She was my favorite of her season and I believe I have gotten $25 worth of listening enjoyment from her. Her Baby it’s Cold Outside video with Casey Abrams alone was worth that. I think these self funding projects are great because it puts the consumer in charge instead of a giant corporation, Part of a needed paradigm shift for a new age.

  • Henrique Mendes

    Her album has given me enjoyment and happiness for over a year now. I listen to it almost everyday…
    I made a donation and I think what she did for me Its worth the money

  • standtotheright

    I certainly understand people questioning the expense of the video. I don’t personally want to pay for any of the perks behind it at the level she’s offering (although with a different incentive mix and pricing structure, I might).

    But those are second order questions beyond whether or not an artist is “allowed” to use crowdfunding to finance a project. I just don’t see why artists shouldn’t involve fans (who are the most eager to get new material) to accelerate the process of providing new product.

  • http://www.mjsbigblog.com/ mjsbigblog


    My hand? Currently ready to pick up the ban hammer…

  • Guest

    “very, very few people in the music industry do it ‘for the sheer joy of music’. They do it for the big bucks.”

    Sounds like you should go into the music business.

  • girlygirl

    I have no problem with these crowd funding efforts, since no one is making anyone give money, it is all on a volunteer basis. I personally can’t afford to give more than, say $20, but if I felt I was getting something tangible back, and I liked the artist, I wouldn’t have a problem doing it on occasion if I thought I could afford it. My one big problem is that there are so many of these crowd funding projects these days. There’s no way I could afford to support every artist I liked, even if I wanted to. I have to pay my rent and bills, first.

    I would like to know what the purpose of this video is. Is Haley just going to stick it up on her YT channel and hope for millions of hits? Is the song going to be released as a single? It’s all a little vague. Blake Lewis’ crowdfunding project is much clearer in its purpose, for example.

  • halo9125

    A lot of times, the intention of these videos is to draw the attention of a label in the hope of being signed. My guess is that Haley has an entirely new vision of what type of music she would like to release, and that is what the video is all about. It probably will be on her YouTube channel, but in addition, she may garner an interview with Lyndsey Parker of Yahoo Music, for example.

    Just my two cents from the little bit I’ve learned about the music industry lol.

  • Cary Gonzalez

    Another fan, thank you Guest! Actually, you read me completely wrong…I don’t have the stomach to exploit others by pimping myself.

  • Tusk

    There are valid points to the different sides of the argument, but one thing we can agree on, the old ways of the music industry will eventually sink into oblivion as technology makes it harder to control ownership let alone get compensation from purchase, given that, as previously posted, most people think that ‘free music’ is a god given right.

    America, at one time, was known for it’s innovation. Perhaps that is what these artists are attempting. Nobody has THE blueprint to making it in an increasingly difficult profession to truly succeed in.

    Haley, along w/ Casey have seemed to surround themselves w/ a community of artists, just like there was in the 70’s when Crosby, Stills, Nash & Young, The Eagles, Jackson Browne, Linda Ronstadt etc formed a community of creative artists whose mix ended up creating some of the most popular music of that time.

    By no means am I predicting that these guys are any where comparable to the artists I mention, the point is, this is how ideas are formed, community effort to help each other, it’s the ‘stew of potential’ that might result in something big.

    Back to topic. The paradigm has shifted, and needs to shift, whether you agree with crowdsourcing or not it is a tool to find ‘a better way’ I do think, as a Haley fan, that the asking price might be unrealistic compared to like projects, though why not shoot for it and see? Maybe some of the ‘perks’ might be reviewed for realistic adjustment, I think that’s a fair point. But who knows? It’s new territory that should be explored. If it doesn’t work then it’s history and lessons are learned.

    I also see the argument that something tangible, like a CD might be appropriate, but the target is obviously her core fans by what they are offering. Ultimately, those who don’t like the idea of how the video is being made, will still, view, listen to the song when it’s made *for free*, so I don’t see the need to repost how ‘appalled’ they are over and over. We get it, you’re not the target, her fans are.

    Furthermore, I think this is separate from her work on her next album.
    I think it’s possible, the object of this plan is more than just making a video, it is a way to connect her to her fans in a more meaningful way. They/we are a community of sorts, have enjoyed ‘free’ music from her for the last couple of years through youtube and some leaks. This is a way to ‘pay back’ for the enjoyment of what they’ve basically got and not paid for. It connects Haley to her fans with the feeling that they are helping, taking a small ownership of one of her projects.

    Everybody has their own explanation for why ‘it didn’t work out’, everybody also knows timing is everything, not everybody succeeds out of the gate, sometimes you have to make mistakes, it’s called learning.

    Also, it could be a resume piece that open doors to more resources, enhance connection to other talented folk willing to donate on the project. Show what she/they are capable when they are given a blank slate to create without Corporate interference.

    Better to do trial and error early in your career, when she still has access to resources, including those creatives in her community, than later, when fewer people tend to take chances

    I don’t know, sure there are things that can be tweeked, the lessons they learn from this will carry over to their next endeavor. It’s how we, everybody, learns, by trying and learning from mistakes.

    I support Haley for her music, but more for the free spirit, creativity and potential that she represents. As posted so eloquently above, the arts take a hit EVERY year fiscally on local and federal levels. We bitch and moan about autotuned, pre manufactured noise that disguise itself as music. Music and Art IS about taking chances, exploring limits. I could buy stamps, gamble at casinos, or go to museaums, but this is the hobby I support, helping to nurture an artist willing to create and be inspiring…

  • Rhiannon

    I don’t have a problem with Haley asking for fan funding.
    What I have an issue with, is the fact that someone as talented as Haley has to, while someone like Ke$ha has a current billboard hit.

  • Chris

    We have a new crop of wannabees, but its almost more interesting to see “where are they now”. After all the fallout, the fan screams that she should have won not Scotty, Haley doesn’t have support for $30K? That seems almost unreal.

    I was at the S10 concert, guys were cat calling and woo hooing. Seems like there should have been a way to turn that into a career. At least turn her legs into cash through modeling or ???, but what do I know.

    I hope she gets it.

  • sabbia

    I loved Haley when she was on Idol, liked her album enough to purchase it, and always believed she has a special talent. But, I have to agree with Ronnie D.

    The thing that bothers me most about her “plea” is how she said it…. help “ME” achieve “MY” goal of making “MY OWN” music video….you will allow “MY” inner visions….and on and on.

    I was waiting for the part where she takes the perspective away from her own point of view, with her wants and dreams, and talks about what she would like to give to her fans. Even if merely to mention the enjoyment she would give and they may receive from watching this important video. Unless there are words missing, it never came.

    Instead it is all about what she wants. As a fan, just a tad disappointing.

    ETA: I personally don’t need to receive anything from these artists but it does rub me the wrong way for someone to beg for money because they merely want to pursue their own whims when every dime made off it will profit them alone. The manipulation could be more subtle.

  • LA944

    Ain’t it the truth.

  • LA944

    Very thoughtful post!

  • Niall

    I’ve got mixed feelings about crowd funding. On one hand I think some fans enjoy feeling like they are helping an artist and it certainly makes it easier for an indie artist to put together a cd or video to further their career. On the other hand when I want something, be it clothes, a car, a vacation, I have to work and save for it. I guess part of me kind of feels they should do the same. Maybe put together 20-30 gigs within driving distance with the idea of using the proceeds for their career.

    Again, not bashing the concept, because some artists offer some nice perks. I’ve even contributed here and there to (non-AI) Kickstarter campaigns, I just sort of wonder whether some of these folks, especially the ones who were recently on AI, really NEED to use the public’s money.

  • Tusk

    I don’t think it’s a ‘Need’ thing in this case. I think it says even if they don’t hit the target, they will still make the project. Someone upstream said, they probably have a plan B.

    Haley and Casey did a Stageit show at the end of last year that is still beloved by Haley’s fans and included one of the more popular of their performances when they covered AWOL nation’s “Sail”
    (Also beautifully covered Esparanza Spalding’s “Precious”)

    Of note about that show, it was ‘pay what you can’, they barely advertised it, they never posted incentive for tips, they didn’t make ‘tipping’ a point at all or really mention it, they just put on a show. They knew their fans, the ones who follow them and would know about it, would be their audience….

    The result was a very entertaining show for fans of both artists and showed what they’re capable of together.

    The point: I feel they really did it just for their core fans, an end of the year, ‘thank you’, monetary gain was secondary. This feels the same. Haley is young, for now, tied down to no one, able to do what she wants. she wants to try something, get her fans involved, make it a party. Some may get a thrill by forever being in one of her videos.

    For me it feels like an attempt at creating for the sake of creativity and not necessarily a strategic marketing move, although the product will be useful as representing who and what she believes she is… Sometimes the things you ‘gain’ are not necessarily tangible :P

  • Guest

    You are the master of innuendo. Let me be direct. She is more talented than Scotty.

  • Lollygaggin

    I suspect the reason she asked for $25,000 in the video but with the goal set at $30,000 is the 5% fee the website adds on.

  • Bugme Nomor

    You are commissioning a video from a performer you want to see.

    Do you per chance have cable TV?

    If so, why?

    You don’t know the details of what they will show every month.

  • Cary Gonzalez

    Commissioning? Seriously? LOL…OK. Tell you what…go ahead and give her your money if you think that’s what you need to do. I’ll do whatever I want with my money. What I won’t do is finance a stranger’s pipe dream. Carry on.

  • LongKissGoodnight

    5% from $25,000 is $1,250.