UPDATE from TV By The Numbers:

Another UPDATE:

Fox had Nielsen do a rush job on the time zone adjusted final national ratings and American Idol was adjusted up to a 7.4 adults 18-49 rating, which was down 24% vs. the 9.8 rating for last Wednesday’s premiere, and 21.9 million viewers.

Now that the key demo stats are in, the news is even worse.  American Idol’s ratings dipped 27 percent in the key 18-49 demo.  The number of viewers fell off by 5M viewers.  OUCHIE.

American Idol’s season premiere drew a 7.2 adults 18-49 rating, down 27% vs. a 9.8 rating for last season’s Wednesday premiere. Its 21.6 million average viewership was down vs. 26.25 million for last season’s Wednesday premiere.

 From Marc Berman of Media Insights:

The two-hour 11th season-premiere of American Idol led Fox to a hefty Wednesday overnight victory, no doubt. And it will surely dominate among adults 18-49 and all key demos. But as good as a 13.6 rating/21 share from 8-10 p.m. sounds, it actually dipped by 17 percent from the year-ago season-opener (16.4/24 on 1/19/11). Here is the half-hour breakdown:

American Idol (Fox)
8:00 p.m.: 12.8/20 (#1)
8:30 p.m.: 14.1/22 (#1)
9:00 p.m.: 13.5/20 (#1)
9:30 p.m.: 13.9/21 (#1)

The S10 Season opener declined 11% from the year before.

These are just preliminary numbers by households. We should have the demo breakdowns and viewer stats by noon at the latest. So STAY TUNED.

 
  • Anonymous

    I guess we expected some decline, nothing too bad I guess…

  • http://pulse.yahoo.com/_BTBLQCZR7Y7LHV5BFYKYW5UQ6Q Aden

    Shocks, I forgot to watch it!  

  • http://www.facebook.com/people/Chris-Corey/100001242253711 Chris Corey

      I will say this is EXCELLENT FOR Idol. Even though it dropped from last season. Last year it didn’t have the Voice and the X Factor. It was the sole music competition show. Plus last year the premiere had alot of tune in based upon the new judges and what people thought about them. A show in season 11 still doing this well is fantastic. Honestly I loved the premiere last night. It shows why Idol is the best show of the crop and the diamond of this industry. First of all was it me or were the judges way more comfortable. Last year they were finding each other but this year this click better maybe cause they have a year under their belt. I loved the contestants that came out of last night. Even though the Colton thing was a bit staged that is minscule next to how much tHE X Factor was staged and scripted. Idol feels so warm, real and AUTHENTIC. Idol still reigns supreme and hopefully the talent is as good as season 10. Season 10 was a golden year in the franchise so they have alot to live up to. IDOL WELCOME BACK. After the debacle of the X factor it was so dAMN REFRESHING.

  • http://pulse.yahoo.com/_AP5IYKIADXUZ2JOQ2VOF76WOVE Sophia

    so does that second number represent # of viewers in millions?

  • GS61

    I’m not suprised at all. This is what I’ve noticed for a while in my neck of the woods.
    Once again, I’m the only one watching in my household :(

  • windmills

    I’m thinking the demo drop could be around 20%.

    But like Valentin432 pointed out, this is the price of having XFactor in the fall and overall singing competition fatigue. Even coming after s9, last season’s premiere ratings were inflated by curiosity about JLo and Steven Tyler’s debuts and they lost that curiosity factor this year. Now, it’s on to seeing how well AI can hang on to its audience for the audition rounds and then going forward. I’m not worried about AI ratings because it all comes down to who they cast and the producers and judges doing their jobs. Tbh, if they are worried they should just make sure they raise their games.

    I’m happy Modern Family held up so well against AI. Last night’s ep was probably the strongest they’ve had all season. I tuned out of AI for that half hour to watch MF but then came back. I enjoyed the show last night but agree with the assessment that there wasn’t anybody who was an instant contender for the win.

  • Anonymous

    Well, I said this before and some people on here disagreed with me, but I still say last year’s ratings and tour sales were due to what was in my opinion, the best collective group of kids on AI ever (and I have watched all previous seasons).  I know not everyone on here agrees with me, but all of the people I know do.  Last year’s talent of the top 11 was exceptional and it created quite a buzz.  I know a lot of people who tuned in during the season because they were hearing from other people about the kids who were on it, especially Scotty, James, Haley and Casey.  It is all going to depend on whether or not they have stand out talents again this year.  Not just people who can sing – there are tons and tons of people who can sing really well in this world – but people who are unique and interesting enough to get people to tune in and to create a buzz and have people talking.

  • Anonymous

    I’m not surprised. It’ll still be the #1 show. But last year with the new judges there was a curiosity factor to watch the first couple of shows. This year people know what to expect from the judges.

    I agree like all seasons the ratings & buzz will depend on the contestants. Last year did so well because it had a strong cast. A strong bunch of contestants will stabilize or increase viewers. But if we have contestants like S9 the ratings will decline a little.

  • http://twitter.com/tinawinabina Tinawina

    I want to wait to see the final numbers, but I will say the increased competition has taken a toll. I would expect the losses to come from the younger end of the demo and from people of color, both groups are being heavily courted by the other shows.

    I also want to see how much it drops off tonight. Was last night enough to sustain a decent amount of interest?

    That said, Idol should still easily be number 1 this year. If they pull off another strong Top 12, they will stay very solid. I think we’ll get a sense of what people thought of the auditoners so far when we see how much things drop for Hollywood Week.

  • Anonymous

    We’ll I’ve watched every single episode too, from season one and beyond, and I did enjoy last season immensely, but the buzz was initially more about the NEW judges, and how idol would fare without SIMON.  Yes the pool was good last season, but it wasn’t OMG great.

  • Anonymous

    We expected this.

  • Anonymous

    I loved the premiere last night, I usually dont really tune in until Hollywood week but X Facor left such a bad taste in my mouth I thought I could wash it out with a good dose of American Idol!  It worked, X Factor made me really appreciate American Idol, even the audition rounds, again!!!!!!!!!  Loved last night

  • Anonymous

    so does that second number represent # of viewers in millions?

    No.  These are household ratings.  The viewer and demo numbers should be out soon.
    Will this put to rest the claim that a successful winner will lead to increased ratings?

    If this year’s cast is good, I think the show will see its regular decline, once the season gets underway.

  • harvestmoon

    This just gives me another reason to hate X-Factor.

  • Anonymous

    Ouch! 17%?? That’s quite alot isn’t it? I guess the audience must really be suffering from singing competition fatigue… It just seemed like X factor was over yesterday..

  • Anonymous

    From tvline, the show saw its steepest decline ever.  
    http://www.tvline.com/2012/01/ratings-american-idol-season-11-premiere/

    21.6 million viewers.  7.2 in the demo.  Down 18% and 26% respectively.

  • Anonymous

    The contestants were good last season. I agree it wasn’t the best Top 12/13 ever. But I think it could be argued it was one of the most interesting & buzzed about cast. Interesting contestants do matter. Many people feel that S3 with Fantasia, LaToya, J-Hud, etc. was a terrible & boring season. Not because they were bad singers, but because they were not interested in the contestants. Many of the S10 contestants were interesting which kept people interested & watching.

  • http://twitter.com/tinawinabina Tinawina

    That demo took a huge hit. Yep, a lot of real competition can hurt.

    Let’s see how it holds up going forward. There is a possibility it could keep declining (or not), the real question is where will the bleeding stop.

  • Anonymous

    21.6 million viewers is interesting, since except for the finale, the first show is usually the highest rated show of the season.  Depending on the cast, this season’s average could be below 20 million.

  • Anonymous

    It’s the addition of XFactor and The Voice.  There are just too many of these dang shows.  How many different singing shows are people really going to watch?  And it is only going to make it more difficult for the contestants to have a shot after the show ends.  You can bet there is fatigue within radio, as well.

  • Anonymous

    I’m a little surprised.

    Every time idol has a good season or launches a successful ex-contestant the ratings go up the first episode next season.

    IIRC season 5 was up (Kelly had her breakaway era + Carrie of course was doing extremly well), i know the ratings in season 9 started very strong, UK XF had an increse after Leona’s first album did amazing and then after they launched couple people with No.1 hits/albums.

    So this is a bit surprising because Scotty is doing well. But maybe he is just selling well but is not famous enough yet (i can’t tell) and the combination of The voice and XF influenced the ratings as well.

    Anyway obviously they are doing well, but i think people are a bit tired of AI for couple years now and now fro the first time there are decent alternatives.

  • Anonymous

    Ouch ><

  • Anonymous

    I think it’s more the X Factor than the Voice.  I don’t think the decline would be as bad, if the X Factor aired on another channel.  Most people don’t read message boards and websites, so to them the X Factor is just the fall version of American Idol.  It’s similar overkill as airing Dancing With The Stars or other reality shows twice a year.

    Aside from that, the show is eleven years old, so there was going to be some decline.  I also blame the judges, and their inability to show any real drama during the audition phase last year.  While last night was better than last seasons first show, it was still lacking the things that made AI’s audition rounds fun to watch.

  • Mateja Praznik

    Oh, so when Idol’s ratings increase or stay steady it’s all thanks to Nigel and great talent, but when Idol’s ratings dip, it’s all X Factor’s fault?

  • Anonymous

    Every time idol has a good season or launches a successful ex-contestant the ratings go up the first episode next season.  
    i know the ratings in season 9 started very strong 

    That’s not true.  For example.  The first Tuesday episode was down 9% and the Wednesday episode was down 17%.  The David’s season was also very popular, and both were doing well when AI started, but the Tuesday first episode decline for season 8 was 12% and Wednesday’s episode was down 14%.  Most viewers don’t keep up with what the contestants are doing once the show ends.

  • http://twitter.com/RKOBlackSwan Black Swan

    Even with the drop, do people not realize that anything getting a 7.2 rating in the A18-49 demo and over 20 million viewers is still a complete and total HIT?

    Even if the show was getting in the 5′s in the demo and only 15 or so million viewers, that would still be a hit.

    American Idol, as has been the case for 11 seasons (meh on the first season ratings) is a ratings beast and this is no cause for alarm.

  • http://pulse.yahoo.com/_BTBLQCZR7Y7LHV5BFYKYW5UQ6Q Aden

    No it’s basically T.V. is saturated with too many talent shows.  People can’t keep up and they forget about it.  I forgot to watch it and I am not as enthusiastic to watch the show again.  It’s like going to market and seeing an aisle of so many different cereals or toothpaste or whatever.  

  • Anonymous

    Take that Simon!

  • fuzzywuzzy

    “American Idol’s ratings dipped 27 percent in the key 18-49 demo.  The number of viewers fell off by 5M viewers. ”

    A pretty significant drop in both demo and total viewers.

  • Anonymous

    You have a good point.  Even if the ratings fall a little more, AI will still be a top ten show, if not still the most watched non sports show.  Fox might have hurt it by airing the X Factor, but they’ll take two shows that are in the top 15 among 18-49 year old viewers.  Besides, even the executives at Fox have been predicting AI’s ratings decline for a few years, so this doesn’t come as a surprise to them.

  • Anonymous

    Wow.

  • Anonymous

    I think one worry that Fox should have is that they hurt AI in order to launch another show, and even though the X Factor was a modest hit, how many seasons does it have in it. They may have just shortened the life of AI in order to air a show that won’t be around for half as long.

  • Anonymous

    Time to stick a fork in Idol. It’s done. 

  • Anonymous

    I’m surprised the ratings are only about 21 million. I think there are many factors involved in this decline.

    1. Too many talent shows. People now have options. The Voice & XF might not have the big Idol ratings, but they do have core fanbases. The Voice will have a bigger premiere since it’s after the Super Bowl. We will see if people keep tuning in after that. I think The Voice will have better ratings than last year, but still be behind Idol. Idol will probably get a bump airing after football this week. Football has averaged more than 20+ million this year for the playoffs.

    2. Curiosity factor. This year we know the judges are going to be nice. We know Steven’s going to say crazy things. There are going to be some bad, mediocre, & great contestants. How much of a curiosity factor is there?

    3. Voting issues. Many people have said S10 had one of the best Top 12/13 casts ever. However, as good as Scotty’s career has done post-Idol there are people that are fed up with how we’ve had 4 straight guy winners & 2 teenagers in the last finale. There are many people that hated 2 country singers in the finale. I don’t think they will ever fix the voting, but they could limit it.

    4. Terrible contestants. I don’t like seeing the bad contestants, but a lot of casual viewers do. The 1st episode had less terrible contestants than usual shown. I think the casual viewers could have stopped watching in the middle of the show since there were long periods of just good singers last night. I wonder if the show intends to show less terrible contestants since the judges usually are nice.

    5. Post-Idol careers. Many people actually do not know that Scotty has been successful so far. He stays in the country genre & many people only pay attention to pop or Top 40 artists. People who watch Idol don’t necessarily pay attention to what has happened to them afterwards. Many people think there hasn’t been a star found on the show since Adam in S8 which is a couple seasons ago. I don’t think many people think Idol even finds mediocre stars anymore which might be a problem going forward.

    6. It’s getting old. Everything suffers a decline at some point even a huge drop like this one. I don’t think anybody expects Idol to last more than 20 seasons.

  • http://twitter.com/RKOBlackSwan Black Swan

    maskedscheduler
    masked scheduler

    Idol up to a 7.4 in 18-49′s in the final nationals and 21.9 million viewers.

    ^maskedscheduler, as some of you know around here, is a FOX scheduling executive who sometimes gives us spoilers and tidbits. So, those will be the final numbers for last night’s show. 7.4 in the demo and just about 22 million viewers.

    BEAST.

    But I expect to see the same doom and gloom from folks tomorrow after tonight’s numbers are revealed. LOL.

  • Anonymous

    lol now i remembered Randy babbling about Scotty being bigger than everybody other than adele, gaga and rihanna week ago…..yep it was about time to get that piece of humble pie too. They needed it to be honest.

    Also there is a chance The Voice will premiere bigger than idol now lmao

    I can’t wait for the bitchiness and gloating. I will love every second of it.

  • Anonymous

    Yes, Xfactor hurt idol.  Not because it’s a great show, but for some it probably satistified it’s singing competition appetite, and now they are full, so no idol for them.  The numbers are still solid, but they are not the death star numbers idol use to get.  It’s not done however.  It’s like either they have to be the biggest show on tv, or they are done.  Absolutely not. 

  • Mateja Praznik

    Well, for FOX it was either take X Factor and air it in the fall or let Simon walk away with his show and watch it air on another network during spring time.

  • Anonymous

    There’s something to be said for being “special” in some way, to draw in tv audiences, I expect.

    And no singing-contest show is likely to look “special” to as many people as Idol once did, after all these years and, now, after all these new shows are in the mix. Idol once had some claim to being an “event.” And people tune in for events.  I even know people who don’t watch or like football but who regularly turn in for the Super Bowl, for example.

    Nevertheless, Idol’s still on top, pretty much. And aren’t all the tv numbers continuing to drop some, as more and more entertainment options, on tv and otherwise, are available to all of us?

  • http://twitter.com/RKOBlackSwan Black Swan

    FOX absolutely did the RIGHT thing having X Factor on. Why? It gives them bragging rights for both the Fall and the Winter/Spring when it comes to Wednesday and Thursday nights. It gives them 2 solid reality shows that perform well for the core audience they are attracting.

  • Anonymous

    Makes sense to me. Take the number one show off the air, because it might become number 2?  

  • http://twitter.com/blkeener Brittany Keener

    Remember there was a lot of curiosity for last season’s first episode with the new judges panel. But no doubt singing competitions will take a hit bc there are are so many now…and people are “exhausted.” I’m exhausted but Idol is a breath of fresh air after that horrid show they call XF. 

    If the Voice & XF want to gloat bc of this drop..tell them to call me when their show can actually beat Idol numbers, till then, tell them to shut it. :D (Not that they are..just saying)

  • Anonymous

    I think the ratings will improve tonight. It’s not against Modern Family & I think some more people might tune in tonight since they heard there was good singers last night & good reviews.

  • Anonymous

    It still creamed the other shows and getting over 20 million in it’s 11th season isn’t so bad. Hopefully it can stabilize and hold on to it’s viewers for the season. Most shows would kill to get 21 million viewers their 11th season.

    But on a brighter note, idol will be airing right after the NFC championship game on Sunday, so that should definitely get it some good ratings. NFC championships are the second highest rated show of the year after the superbowl.

  • http://twitter.com/tinawinabina Tinawina

    Eh. That’s a big drop no matter how you spin it. Is it still number 1? Yep. Will it be cancelled anytime soon? Nope. But considering AI’s first night usually has the highest ratings, this means that the show is on track to average less than this during the season, meaning that for the first time other shows (NCIS, etc) have a shot at eclipsing it either this year or especially next year. That is big news.

    Until The Voice comes back and the next few week of episodes get a chance to air, we really don’t know what Idol’s story is looking like for this year.

  • harvestmoon

    TV by the Numbers just updated with those same final figures as masked scheduler:

    Update: Fox had Nielsen do a rush job on the final national ratings and American Idol was adjusted up to a 7.4 adults 18-49 rating, which was down 24% vs. the 9.8 rating for last Wednesday’s premiere, and 21.9 million viewers.

    Interesting that Fox asked Nielsen do to a rush job on those numbers.

  • Anonymous

    Time to stick a fork in Idol. It’s done.

    Aside from live sporting events, only one scripted show is routinely averaging more than 20 million viewers, so American Idol and its 21.9 million viewers, and a 18-49 rating that’s still more than any other show, isn’t going anywhere.

  • http://twitter.com/RKOBlackSwan Black Swan

    I’m actually not spinning it. It is just facts.

    Spinning is when a network puts out a press release for a show that did bad but claims in it that the show did well among teens 13-14 living in Georgia or something. LOL. That’s a spin.

    Saying IDOL is still a massive hit and ratings giant is just a fact.

  • Anonymous

    Then we had might as well cancel all the other shows that are getting even lower numbers right? If people think idol is on the verge of cancelation, then I can’t imagine what they think what will happen to the other shows that are getting half of idols audience…

  • fuzzywuzzy

    Still a significant drop in demo and viewers.

  • Anonymous

    The Voice’s premiere will definitely be bigger than Idol since it’s after the Super Bowl. The numbers will probably be in the 20-30 million range. The problem is like most shows that air after the Super Bowl their ratings will decline afterwards. Will their 2nd show be better ratings than Idol’s 2nd show & have a better season average? We will see, but I think Idol still will be the #1 show for the year especially considering The Voice will be against DWTS starting in March. That’s big competition. The Voice has potential to be the 2nd best ratings for a reality show.

  • Anonymous

    FOX absolutely did the RIGHT thing having X Factor on. Why? It gives them bragging rights for both the Fall and the Winter/Spring when it comes to Wednesday and Thursday nights. It gives them 2 solid reality shows that perform well for the core audience they are attracting.

    Yes they now have two shows that are sure bets to make the top 15 in both viewers and the demo.  Well, they are sure bets for the 2011-2012 season. Usually its just been AI, and maybe Glee.  But, it seems like they are going to pay a price for this, in that airing the X Factor is going to increase AI’s decline, and hasten its cancellation.  That cancellation isn’t going to happen anytime soon.   I think that Fox was looking for another powerhouse, because they anticipated that AI is on its last legs, but all they’ve gotten is a show that may end before American Idol does, and they’ve hurt the show that’s been their one solid hit for the last decade.

  • Anonymous

    We will see, but I think Idol still will be the #1 show for the year especially considering The Voice will be against DWTS starting in March. That’s big competition. The Voice has potential to be the 2nd best ratings for a reality show.

    Idol’s competition for that crown will be NCIS, not the other reality shows.  It sounds funny saying that, since AI has never had any competition in either the viewer or demo categories.

  • fuzzywuzzy

    I agree, and as viewership declines, so will ad revenues.  ;)

  • http://twitter.com/tinawinabina Tinawina

    Well I certainly agree with the definition of spinning! I felt that way with the XFactor press release (2nd most watched new show among teens!) LOL

    I just mean that while Idol is still a big show, this drop is still significant and is news, and noting so is not really “doom and gloom”. It means something – like the show is on it’s way to not being the deathstar anymore. Still a huge hit, but not untouchable in all ways. We’ll know more in a couple of weeks IMO.

  • Anonymous

    I expect The Voice to have great opening night numbers because of the Super Bowl. They are advertising the hell out of it. I am an idol stan and I barely remembered Idol started last night. After The Voice’s premiere, it will decline. I think people are just sick and tired of too many singing competitions, and yes- the WGWG winners of AI.

    Last night I watched and it was just the same ole same ole to me. Bleh.

  • http://pulse.yahoo.com/_S3ZGXZCUE2YYOS7QV6QSTKM4SA buffynut2001

    21.6 million is an amazing number. I doubt that FOX or their sponsors are crying about that! I think a 10 year old show expects % declines.

  • iani

    Still #1 reality show and #1 of the night, that’s good enough for me. Wow, after so many years to draw over 20 mil. viewers, in 10 years ratings between 20 and 30 mil. it’s absolutely impressive! I wonder when they would consider to terminate the show, what would be their down-limit as viewers to end it?

  • iani

    Still #1 reality show and #1 of the night, that’s good enough for me. Wow, after so many years to draw over 20 mil. viewers, in 10 years ratings between 20 and 30 mil. it’s absolutely impressive! I wonder when they would consider to terminate the show, what would be their down-limit as viewers to end it?

  • Anonymous

    Well it’s certainly not done, but 24% or whatever is still a big drop in ratings for a show that’s been losing between 10-15% audience since S6. And yes XF and The Voice are partly the reason why. Idol isn’t the only singing competition on TV anymore. 

    They better hope for some exciting contestants. And if as I suspect they’re planning on bringing lots of S10 folk back for performances …well, let’s just say I don’t think that’ll bring lots of extra eyeballs (with the exception of Scotty).

  • fuzzywuzzy

    American Idol, as has been the case for 11 seasons (meh on the first
    season ratings) is a ratings beast and this is no cause for alarm.

    “alarm”?  lmao!  I’m certainly not alarmed or concerned or worried or feeling any emotion whatsoever over the loss of audience for Idol. On the contrary, people at FOX may feel differently. lol

  • fuzzywuzzy

    American Idol, as has been the case for 11 seasons (meh on the first
    season ratings) is a ratings beast and this is no cause for alarm.

    “alarm”?  lmao!  I’m certainly not alarmed or concerned or worried or feeling any emotion whatsoever over the loss of audience for Idol. On the contrary, people at FOX may feel differently. lol

  • Anonymous

    I know NCIS is always Idol’s main competition. I’m saying depending how The Voice does it could overtake DWTS as the 2nd highest rated reality show. It depends if DWTS has a interesting & good cast. Last year’s DWTS ratings were low because the cast was boring & worse “celebrities” than usual.

  • bbf546

    Thanks slot X Factor…. If ratings arnt good for XF next season, we can say goodbye to Simon cuz they arnt going to pull Idol with them to the grave..

  • http://twitter.com/RKOBlackSwan Black Swan

    If you glance around the web, you would see alarmed seems to be the right word. People are losing their breakfast over this. LOL.

  • fuzzywuzzy

    Your sentiments are misplaced here, however, where that isn’t happening.  Perhaps, you should focus your efforts on soothing those who are “alarmed”?  ;)

  • Anonymous

    Even though it’s still getting comparatively larger  ratings than other prime time shows, the decline is telling. Singing competition fatigue has set in and it’s obvious. 

  • http://twitter.com/Sassycatz Sassycatz

    Speaking of the relative popularity of Idol, saw this linked on Twitter:

    American Idol Breaks Social TV Record, Destroys The X Factor [Infographic]
    http://www.forbes.com/sites/michaelhumphrey/2012/01/19/american-idol-breaks-social-tv-record-destroys-x-factor-infographic/

  • http://twitter.com/RKOBlackSwan Black Swan

    Check back at some of the responses. Some folks here are putting forth a few “alarm-worthy” comments. But I don’t go around the web to other sites or forums doing the same. I like this one best. It has the most grounded people and I genuinely enjoy the conversation.

  • Anonymous

    American Idol Breaks Social TV Record, Destroys The X Factor [Infographic]

    Another meme destroyed.  I guess the X Factor isn’t the only show that trends. Someone should tell the X Factor people that AI did this without having to beg for tweets, or telling people to use a particular hashtag.

    Even though it’s still getting comparatively larger  ratings than other prime time shows, the decline is telling. Singing competition fatigue has set in and it’s obvious.

    That’s a far cry from saying that the show is done, or toast.

  • Kylee

    I love how stupid some of the commenters on tvbythenumbers can be. Are those people trolls, or are they really serious? They are cheering because of the ratings and are saying stuff like “Cancellation is right around the corner!”

  • http://pulse.yahoo.com/_SYFK77IYLRQIVATQ2MJKSW2J7Y Pam

    I’m I surprised by the decline?  No.  I’m more surprised by the percentage decline that anything else.  A lot of folks like to pass over the audition shows and get on with the performances.  If I remember correctly, there were some bumps in the road with the ratings this time around last year with the audition shows and as we got deeper into the competition, we started seeing the ratings go up.  Last year Idol made a big mistake switching top 2 performance night to a Tuesday and then the ratings took a nosedive as a result but the ratings for the finale were pretty good. 

    I’m not going to get too worried until we get to HW week and especially the performance shows.  Is the decline bad, yes but the fact it’s still #1 in it’s time slot is a good thing.  I too think the show needs to get through the next 2-3 weeks before we can really tell where it’s headed ratings wise.

  • fuzzywuzzy

    lol  I’m sure that article was all written and ready to go, with blanks for the social media data.  Just fill in the blanks, cut and paste and hit “enter”.

  • http://twitter.com/RKOBlackSwan Black Swan

    tvbythenumbers is a really good site if you want a nice laugh. If you are in a really bad mood, it can actually lift you up.

  • fuzzywuzzy

    lol  I disagree about the “alarm-worthy” comments and find it interesting that you needed to bring up OTT reactions NOT from this site to justify your attempts to minimize the ratings decreases from last night.  Do you work for Idol or FOX?  ;)

  • http://twitter.com/RKOBlackSwan Black Swan

    I wish. That would be an awesome pay check.

    I’m not attempting to minimize the decrease. Perhaps trying to minimize the “doom and gloom” reactions to them, yes. But that might be a futile venture at this point.

    Can’t say I didn’t give it my best shot though.

  • http://twitter.com/Sassycatz Sassycatz

    Regarding the X-Factor, yes FOX was right to take the show on mainly because Cowell was bound and determined to get it on the air in the US, and by taking it on, they could control it’s impact on Idol. Cowell is all about his ego, his power, his feud with Fuller and destroying Idol, so if FOX had passed on the show, I have little doubt one of the other networks would’ve taken it and put it right up against Idol.

    If they did put it on during the Fall instead, they still would’ve gone for Idol’s throat any way they could. At least with Idol peeps producing the show, they can try and create a separate identity for it so that each show can find and keep its own audience and not eat each other up *too* much. It amazes me, frankly, that Cowell went with FOX as that put him in a position of not being able to just piss all over Idol in any way he could. But, maybe FOX offered him the most money, and as I’ve come to learn, Simon is all about his own aggrandizement, monetary and otherwise.

  • Anonymous

    tvbythenumbers is a really good site if you want a nice laugh. If you are in a really bad mood, it can actually lift you up.

    They don’t like reality shows over there, but as one of the people who runs the site said, without AI there would be no Fringe, or many of the other Fox dramas that don’t bring in ratings or money.  A Fox executive admitted at the TCAs that Fringe isn’t making them any money.  The only reason why Fox is able to give that show a few seasons to prove itself is because they are using the money that they make from AI to pay that show’s, and others, bills.  

  • fuzzywuzzy

    My point is that evidently, the majority of those “doom and gloom” reactions are NOT on this blog, yet you are generally accusing posters here of expressing those kind of extreme sentiments.  If there’s any overreaction that I see, it’s your own mocking posts that are incorrectly characterizing the nature and tone of the comments being made here.   Which is why I think that your spin would be much more “useful” and warranted elsewhere.  lol

  • http://twitter.com/RKOBlackSwan Black Swan

    I’m actually not accusing anyone or mocking. All I did was point out a few facts that I had hoped would put the numbers from last night in perspective. That’s all. And like I said, I would rather not go back and forth on other sites because as has been pointed out, the alternative would be a place like TVBTN and….oh boy. LMAO. Naw, I’ll stay here.

  • Anonymous

     It amazes me, frankly, that Cowell went with FOX as that put him in a position of not being able to just piss all over Idol in any way he could. 

    I think he did it, because he assumed that X Factor would be more successful than AI, and that would lead to Fox canceling American Idol.  The funny thing about this assumption is that Fox isn’t ITV, which has limited resources, and couldn’t handle both Pop Idol and the X Factor.  Because of commercials and sponsorship deals, Fox wants to have both shows.

  • http://twitter.com/RKOBlackSwan Black Swan

    It is funny you mention Fringe because on that site specifically, the very cult shows like Fringe, Chuck, Supernatural, etc… are held in very high regard despite what the ratings are. I have seen people post about how low numbers are okay because the show is either (a) in a bad time slot, (b) been on the air for so long so it is expected, (c) not promoted enough by the specific network…. the excuses go on.

    Yet, when a show like IDOL premieres (and yes, they do it for other reality shows as well) to big numbers, they will harp on them if the numbers are less than they were previously. But you can’t really make heads or tails trying to have a discussion with them. You will be placed right over the coals. :/

  • Chrissie H

    “Last year’s talent of the top 11 was exceptional and it created quite a buzz.  ..  people tuned in .. because they were hearing from other people about..  especially Scotty, James, Haley and Casey.  It is all going to depend on whether or not they have stand out talents again this year.  Not just people who can sing 
    but people who are unique and interesting enough to get people to tune in and to create a buzz and have people talking. ”

    That´s excactly my experience. AI is only shown on a rare pay- channel in my country, and people only tune in, when AI can offer sb different from those millions of other shown national and foreign singing competitions.  
    The extraordinay happened last year, when word got around that AI was worth while watching because people talked with fascination of some unique contestants like (mostly) Scotty, Haley and Casey. That´s what made me watch too and that´s what turned me into loving Scotty and country music, even when living in a non-country -music territory.

  • Anonymous

    I’m interested in seeing how it does going forward. I agree with those who say that Xfactor may be the biggest reason for the drop. XF’s numbers were pretty consistant from show to show, maybe 5 million of those were ex-AI fans…maybe the numbers will steady now.

    I think most of us agree that XF tapped into an audience that was neglected by AI. I watch AI because I have a diverse taste in music, but most of my fam and friends, R&b/top 40 and hip hop fans, only really watched AI auditions and maybe live shows if they liked someone. They now think Idol is boring and that xfactor is MUCH better than idol mainly because of the choice of contestants. My sis pointed out right away that XF shows more black singers, which made her wonder why AI had so much trouble finding good black auditioners.

    I wonder how many other ex-fewers feel the same way…how many are minorities or fans of specific genres that feel unrepresented…

  • http://twitter.com/tinawinabina Tinawina

    Exactly. XF went after fans of R&B and Hip-hop HARD, in a way Idol hasn’t done in years. If that is the main kind of music you like most, there really isn’t a reason to watch Idol anymore IMO, at least not past the auditions.

    However, if Idol finally puts a few viable contestants in that genre through to the voting rounds, and they make it past the semis, some of those fans of R&B/hip-hop otherwise lost to XF might keep watching.

    And I think The Voice may hit AI among young pop music fans, just because the judges are so much hipper.

    Still, since none of the others are trying to be the kind of all-generation family show Idol is, I still think it is in a good position to stay the highest rated of the 3.

  • fuzzywuzzy

    The fact that your posts here have been edited by a moderator do not agree with your self-assessment.  lol  Also, members here are totally capable of analyzing and putting numbers in perspective without mischaracterizing and mocking their fellow posters as you have done.

    Since you seem familiar with this “masked scheduler” person, perhaps you can explain how he has arrived at these numbers?

    maskedscheduler
    masked scheduler
    37.3 million people watched Idol last night. The end is near.
    45 minutes ago

  • Anonymous

    LOL, VH1 just put out a “Dude is acting shady” monitor on Steven Tyler for AI this year, rating his reaction to the female contestants.  Oh, Steven.

  • Anonymous

    Well said. I agree with all of your points. The other shows may tap into an untouched market, but AI still taps into the biggest market—multi-genre/family.

  • http://twitter.com/RKOBlackSwan Black Swan

    No one is mischaracterizing or mocking anyone. I feel as though you would like to continue posting back and forth in the attempt to make my previous posts seem worse or as if they had so much venom in them. That’s hardly the case. You seem to be the only one who has responded in such a way that shows you are bothered by anything I have posted…

    And I am not “familiar” with MS on twitter, I only know of him because of this site actually. MJ has posted his tweets before when he has song spoilers for the show and he is known around the net as someone who works for FOX, which is why he will not reveal who he is.

    As for the numbers he has posted, I can only assume he is adding different time zones and such to get the viewer total up but don’t take that answer to the bank. I haven’t a clue beyond that where he would get such a higher number as compared to what has been posted.

  • fuzzywuzzy

    I’m just curious about you, whereas everyone else here is pretty much just ignoring you.  Which I will now do as well.  lol

  • http://twitter.com/RKOBlackSwan Black Swan

    Ignoring? Funny. I have had conversations with another poster in this thread and my original post has around 5 likes, so… I’m not sure where the “being ignored” is coming from.

    But, do as you please. No sweat off of my back really. It’s been nice talking to you. :)

  • Anonymous

     
    The problem is like most shows that air after the Super Bowl their ratings will decline afterwards. 

    lol not most, but all of course. that’s given

    Will their 2nd show be better ratings than Idol’s 2nd show

    certainly not, and they won’t give a sh*t. the press will be all over how the voice premiere beat idol premiere!!11!!1111!!!!! 

    and that’s all NBC cares about rn and 22M is doable. 26M would be tricky imo but idol helped them with the 22M, so they’ll certainly try and do anything to have 22M and 1 viewer, which means fun times for me ahead

  • fuzzywuzzy

    I agree.  But I think that the multi-genre (within limits)/family market has been largely responsible for the aging of the Idol audience from a median of 31+ to 48+ years of age over it’s run.  That is going to be a very hard trend to reverse, and will continue to impact the kind of contestant who advances and eventually wins Idol, as well as the commercial success of anyone coming off the show.

  • http://www.facebook.com/people/Rich-Hahn/100002843507445 Rich Hahn

    If Idol wants to improve their numbers, a good start would be to replace Jennifer.

  • fuzzywuzzy

    The feeling is not mutual.  lol

  • http://twitter.com/RKOBlackSwan Black Swan

    Good point but I sort of like the idea that I can get a different thing from each show. I know people are pretty tired of all the singing shows airing throughout the year but when you look at them, they are really offering different things.

    I dig the fact that I can get a good r&b/hip-hop fix from XF, see some matured musicians and artists on VOICE, and the usual pop/country/rock fare I am used to on AI. I feel like between all three, most music tastes are  being taken care of.

  • http://twitter.com/RKOBlackSwan Black Swan

    K.

  • Anonymous

    Reminder:

    Why am I deleting comments from people who should know better? It’s insulting and frustrating.

  • Kylee

    I think some people might have forgotten the show started this week. There really wasn’t as much buzz or advertising compared to last year.

    I wonder how Sunday’s ratings will fare? Its going to immediately follow the NFC championship game. Do you think it will be significantly higher than last night’s ratings?

  • Anonymous

    what was the network/producers expecting? isn’t 20+million and a 7.4 in the key demo still a good pull in for a show in it’s 11th season in a market that’s oversaturated with similar shows? as an idol stan, i’m sad that the rating weren’t better, but i’m also glad that they weren’t worse.

  • http://twitter.com/RKOBlackSwan Black Swan

    I know next to nothing about football but usually, games run way past the scheduled end time, right? So, people may have to either set their recorders to go an hour or more so that they get the entire IDOL episode in. For those watching live (which is where the ratings will come from), the numbers may actually be less because it is hard to imagine people are going to stay up really late if IDOL doesn’t get started until after 11PM.

    I also haven’t seen nearly enough promotion from FOX letting people know that the episode will air after that game. And is that game a big one? Obviously, I know it isn’t anything compared to the super bowl come February but is the game something that gets massive viewers each year?

  • http://pulse.yahoo.com/_D4PGLRRYPIRI6TG4OO7UWPG43M Cathy Kosak

    I think it’s cuz Scotty has sooooo many fans that absolutely love him, they don’t really care about Idol anymore….no one will be better, so why bother watching?  As far as “the voice”….wouldn’t watch anything w/ Blake Shelton,,,,,,no one needs to like him,he loves himself enough!!!(guess Simon is in that same category)

  • Anonymous

    This game is the championship game for each division. This means whoever wins is in the Super Bowl. So the ratings for these games will be big. Last weeks football ratings were 20+ million for each game. I think Idol will get a bump after the game. It might not be as large as some people think though.

    I have seen promotion of Idol during FOX football games. So they have promoted it.

  • http://twitter.com/RKOBlackSwan Black Swan

    Oh, good! See, if I viewed football at all, I would have known about the promotion. LOL. I’m glad they have let folks know and hopefully, that turns into viewers tuning in. I do expect the DVR viewings to be very high though for it considering many will tape it to watch the next day or something.

    But we may all get surprised. It could potentially do very well. And thanks for the clarification on what the game is. I didn’t know it was so important as in, having a direct impact on who is in the super bowl!

  • Anonymous

    Your welcome. I know many people don’t watch football so I was helping others understand the magnitude of the game & how they could help the Idol ratings. 

    I have my favorite team (New England Patriots) against my hometown team (Baltimore Ravens) on CBS. And on FOX I have the team I would love to lose (NY Giants) against San Francisco 49ers. So I definitely will be watching football & Idol.

  • bbf546

    Idol should get a HUGE bump on Sunday. In the game before the Superbowl. Last year the game brought around 50 million viewers… So IDOL should be able to be able to bring 25-30 million sunday.

  • Incipit

     I think that Fox was looking for another powerhouse, because they anticipated that AI is on its last legs, but all they’ve gotten is a show that may end before American Idol does, and they’ve hurt the show that’s been their one solid hit for the last decade.

    elliegrll, there are a lot of factors that affect ratings, so IDK how much the XFactory can be given credit for – I suppose they will take all they can get. Heh

    But there’s a delicious piece of Schadenfreude in realizing that if FOX was going for a back-up to Idol’s current pre-eminence – then, to continue the sports metaphor, SimonC is in the position of the Second String…who may never get called up to bat. I *chuckle* at SimonC being the “Farm Team”.

  • iani

    Speaking of ratings and The Voice comparing with AI, are there some statistics(I don’t follow many musical shows) when a show that has started well at the beginning, finished with lower ratings by the finale, next season went better? The Voice finished 2 mil. viewers less for a total of 10.3 mil. aprox., It might get after the Superbowl ratings over 20 mil. or only just for the begging of the new season? And that because they have hipper judges(and younger too) and maybe 2 more diverse contestants? I think it would be a lot of work, from Christina  with her appearance, Adam to get a sharper tongue  and pump up the air more often, CeeLo get bigger glasses, Blake get  the the southern of the south accent, plus wave more often the fingers in intertwines how “we know to be diverse” than other shows … So, bring the talent please and get a star, less of your frozen or warmer faces, more about contestants! 

  • Anonymous

    I am all about football on Sunday, Idol will be on the backburner even after the game! Go Giants!

  • Anonymous

    I think it’s cuz Scotty has sooooo many fans that absolutely love him, they don’t really care about Idol anymore….no one will be better, so why bother watching?  As far as “the voice”….wouldn’t watch anything w/ Blake Shelton,,,,,,no one needs to like him,he loves himself enough!!!(guess Simon is in that same category)

    I doubt that this is true.  As we saw last year, the first year without Simon Cowell, the ratings for the 2011 season were actually higher than the ratings for the 2010 season.  No one person, not even a contestant, is bigger than the show.  People watch for the show.  If five million people left because they are fans of Scotty’s, I would expect his album to have sold more than 900,000 copies by now.

  • itsalleternal

    The key for Idol, I believe, is after the top 24. They NEED, critically, a great cast now. Since The Voice will just be starting then, the head start could fall flat on Idol if the cast is weak.

    If you are sitting at NBC with The Voice, some smiling and some retooling are both needed here. Looking at those numbers, it is likely the premiere of The Voice will outdraw this Idol episode. However, lasting interest is critical. It could just be one big blown opportunity to give Idol the death blow that has never happened as of yet.

    But Fox will also have something to say. If they have a bad cast like in Season 9 while The Voice has a stronger, more likable cast combined with the better judging panel, they could send Idol ratings plunging once the top 12 rolls around into uncharted territory – close to 10 million or lower. That would seriously make Fox rethink Idol’s future and whether X Factor and Idol are cannabalizing each other while neither are on top.

    I believe it comes down to several things:

    1) Constantly having WGWGs winning (which is making the show look so predictable) – the key reason IMO

    2) X Factor, and to a lesser extent, The Voice creating a fatigue issue (more X Factor being very similar and on the same network)

    3) People getting tired of bad auditions or only wanting bad auditions – unable to satisfy both

  • fuzzywuzzy

    That’s what I’ve often found interesting about some intense (=rabid) fans of any Idol (it seems to happen each year).  Many of them seem to focus on only 1 Idol, often to the exclusion not just of other Idols, but of other singers.

    ETA: I didn’t realize the context of this post, but no, I don’t believe that fans of Scotty who don’t watch the show any more are responsible for the lower ratings.

  • http://www.facebook.com/people/John-Williams/100000265789468 John Williams

    It’s pretty hard to say the change is due to Scotty’s fans or any other S10 Idol’s fans since none had really been heard of before they appeared in their auditions.  I would think the biggest difference is the judges are not new this year.

  • http://pulse.yahoo.com/_IHIRO4P2ZPNQFGMK5KR57VH3E4 Nanc

    But….they are still number 1 even with the decline….not worried

  • http://www.facebook.com/people/Cathy-Knott/563794735 Cathy Knott

    Maybe Idol needs to look at the it’s own problems and it’s fans not blame X factor for it’s decline.  Take last season…. as much tv promo as X factor…new judges new show of idol.  Judges were terrible.  Best talent in years.  They were good but not great.  Most predictable finale ever.  Two country singers with Idol backing all the way with one…..the other won.  Idol needs to clean up their mess that they have created over the years and that is the voting mess.  They also need to make these judges do their jobs or get rid of them.

  • Anonymous

    Those aren’t great numbers, I hope the numbers go up tonight. Two things are important to keep in mind though. 1) The numbers last season for the first episode may have been inflated a bit by curiosity about the new judges, something that wouldn’t be bringing in viewers this year 2) It is about how you finish a season, not start it.

  • Kylee

    they could send Idol ratings plunging once the top 12 rolls around into uncharted territory – close to 10 million or lower.

    I doubt THAT would happen. There were more problems with Season 9, the contestants were one of the last problems.

  • Kylee

    I agree. There needs to be more buzz that will bring viewers in. Just get a good buzz worthy cast, then I think the ratings can stabilize. Hopefully it stays above 20 million the whole season.

  • Anonymous

    I think the main reason less people are watching is because no one has come out of idol in the last few years that anyone outside the bubble even knows exists.  In the beginning it was more exciting because we had Carrie and Kelly becoming very famous and everyone knew them.  This doesn’t happen anymore.  I don’t know anyone who even knows who Reuben, Hicks, Cooks, Allen, DeWyze and McCreepy are.  They know a little about Jordan and Fantasia, so the last 5 years have produced no winners that anyone remembers or barely remembers.  People don’t expect much from the show other than watching the train wrecks and predicting a wgwg to win.  We’ve already seen who’s probably going to win this year and that’s Phillip Phillips.  The showing is boring and predictable now. 

  • Blower

    I think it’s cuz Scotty has sooooo many fans that absolutely love him,
    they don’t really care about Idol anymore….no one will be better, so
    why bother watching?  As far as “the voice”….wouldn’t watch anything
    w/ Blake Shelton,,,,,,no one needs to like him,he loves himself
    enough!!!(guess Simon is in that same category)

    Idol lost 5 million audiences because of 870,000 Scotty’s fans. Sorry but this argument is invalid.

  • http://twitter.com/CanadianLady2 CanadianLady

    The only – and I mean only – reason I watched the first few auditions last year was because of the new judges. I then continued watching through the final group because of three people: Casey, Jacob, and Scotty. And I continued watching because of Scotty, Casey, Jacob, Haley, James, and Naima. 

    I almost didn’t tune in last night because, frankly, they had the same judges and I really don’t like the auditions – esp. the nasty ones like the focus on poor people who can’t sing. Not my cup of tea.

    One person caught my interest last night. Ashley. I might skip the rest of the first auditions and go to Hollywood. Not sure. At least they aren’t all 2 hours. 1 is more doable. But, honestly, I hate the nasty bits.

  • http://www.facebook.com/profile.php?id=1782452271 Eric Ascher

    Honestly, I’m thrilled by this news. While Idol was great in the early years, since Kris won it just went downhill for me. The wrong person always wins in my opinion, the judges no longer judge, and although the talent last year was good, it wasn’t enough to fix a format that was becoming rusty.
    Again, this is just my opinion. And I will still be watching, as I like spotting talent. I don’t like the audition rounds of any show, as they are far too produced for me. I’m the last person on this blog to be team X Factor, and I don’t know why.

  • Kylee

    I think most country fans know who Scotty is by now.

  • http://pulse.yahoo.com/_D4PGLRRYPIRI6TG4OO7UWPG43M Cathy Kosak

    not saying its awful…just saying there is A LOT of people that aren’t going to view in,,,& I’m one of them! we all have the right to our opinions…Hope you enjoy it…not an argument at all….

  • Anonymous

    Nobody knew who Carrie was during her season, but people still watched.  Nobody knew who Kelly was during her season, but the ratings explosion was amazing, especially for a summer series.  Kelly wasn’t on during Taylor’s season, but people still watched in record numbers for the show, because they enjoyed the show.  Kelly doing well isn’t going to make people take time out of their life, sometimes up to four hours a week, to watch a show that she’s not even a part of .  The same thing is true for Scotty, and everybody else.

  • http://www.facebook.com/people/Cathy-Knott/563794735 Cathy Knott

    The great thing about the competition is I no longer have to watch all Nigel’s manipulations anymore.  I have other shows (The Voice…I am so looking forward to Kelly’s mentoring) and the XFactor (I am in the minority that thought it was great). 

  • luvadamlambert

    I love the show to death, but I’m not surprised

  • Nele621

    Last year there was a lot of buzz around Tyler and J-Lo. I think people who stopped watching S9, came back to catch the two new judges. By the end of the season, many were disappointed in the judging, so they didn’t come back for S11.

  • Anonymous

    Seldom watch the audition part so will check in once they start showcasing the top 12.   I was totally turned off last year by the lack of judging and the over-pimping of the country singers, that I stopped watching.   Will wait to see how this all turns out this year.   I like this show, just not this newer version so much.   Think it’s still the premier talent show on the air.

  • Anonymous

    When the show started pushing and promoting and signing people to its label other than the winner (and runner-up), the luster started to fade. It then became less about the victor and more about the company (19 alphabet) and the ratings and their greed – instead about actually seeing someone live their dream.  It all started in season 5 and has continued since.  When they sign upwards of 1/2 dozen people from the same season, what’s the point of the competition and exactly why are we voting and what’s there to keep our interest? Ratings have steadily decline since that point…. the end of season 5.

  • http://twitter.com/tinawinabina Tinawina

    Oh sure, but what happens after us a different issue all together. For now, AI the one likely to grab the widest viewing audience. I also wonder what will happen if either Adam, Pia or Haley hits the pop charts hard this year. Will it help AI gain back a few of the members of the young pop-oriented audience next year? Or not?

    Black Swan, I also like the idea of a show for everyone. As long as this show stays relatively strong I’m good. I like this format the best of the 3, so I want it to stay on the air and not feel pressured to add too many bells and whistles.

  • Anonymous

    When the show started pushing and promoting and signing people to its
    label other than the winner (and runner-up), the luster started to fade.

    You mean season 1? Because they signed Nikki to 19 and RCA that season.

    The ratings are more of the effect of the show being on for so long then anything else. Idol has been the #1 show for 8 years, that is unheard of. It has nothing to do with Daughtry getting a contract or Kris winning or Scotty not being on this season. It is just old age. Things don’t last forever.

  • http://pulse.yahoo.com/_AGWO435FL6UN2ICRVTFLWRJZSA Lexie

    I think country music fans definitely know who Scotty McCreery is.  He’s been in every issue of Country Weekly magazine (unless I missed one) since last May, including pics on the cover several times.  That’s a weekly publication.  He’s played on GAC and CMT in heavy rotation, Country People, Country Christmas special, ACA awardsregular People, holiday People, teen mags (including full posters)…

    The Today Show just tweeted that they’re in Kansas City filming a segment on his tour bus…

    He’s been on Leno, Ellen, The Today Show, GMA, what else?  Oh, yeah, parodied on SNL and Jimmy Fallon loves to mock him…what else????

  • Anonymous

    I disagree. The slow decline started in a major way in season 5.  Yea, they did sign Nikki in season one, but the result of that didn’t really amount to much since we didn’t hear much about her (at least I didn’t).  Later on in the series, when the losers of the show started getting radio hits and selling more than the winners, the promo was hard to ignore – and who they were giving it to.

  • Anonymous

    Later on in the series, when the losers of the show started getting
    radio hits and selling more than the winners, the promo was hard to
    ignore – and who they were giving it to.

    Like Clay season 2?

    The slow decline started in a major way in season 5.

    The show has been #1 every season since S5, I wouldn’t call that a major decline.

    The show stopped growing, it happens after 5 years. It may not fit into some narrative of idol screwing up by doing Taylor Hicks wrong, but it is what it is.

  • Anonymous

    Yep, like Clay in season 2.  Thx for the reminder about that.  Another thing that also contributed to its decline, imo, is the use of instruments in season 7.  It then became less about the singing and more emphasis on everything else.  The singing was strongest during the first 5 seasons. 

    Then there’s the manipulation that has become so more apparent in the last few seasons… People are just getting fed up.

  • Anonymous

    Or it could be that a couple of million people joined the three million people who tuned out last season when they learned it would be Scotty and Lauren in the final.

  • judes

    Its mindblowing to me that idol is still getting 21.9 million viewers.To put this in perspective that’s the whole  population here in Australia. Isn’t Idol still no.1 in its time slot? I don’t see any problem.I’d like to wait a few weeks & see how the numbers pan out.

  • http://twitter.com/ealbino ealbino

    21 million is not bad at all.. Why worry? Xfactor never got near 20 million or 15 million…did it?

  • http://twitter.com/tinawinabina Tinawina

    The way I understand is that most successful shows debut, climb until they hit an audience peak, then start to decline from there – over the course of the show’s run. Idol’s rating pattern is normal. The show is old. In fact, haven’t the year-to-year declines pretty much kept pace with the overall decline in TV viewership? That’s how it stayed the number 1 show despite the declines I think.

    The difference this time is that the downward trend is steeper than the overall TV decline. The only other time I remember than happening is mid-season 9. So the extra 10% came from somewhere – and probably from the fact that there is competition.

  • Anonymous

    “Nobody knew who Carrie was during her season, but people still watched.  Nobody knew who Kelly was during her season, but the ratings explosion was amazing, especially for a summer series.  Kelly wasn’t on during Taylor’s season, but people still watched in record numbers for the show, because they enjoyed the show.  Kelly doing well isn’t going to make people take time out of their life, sometimes up to four hours a week, to watch a show that she’s not even a part of .  The same thing is true for Scotty, and everybody else.”

    My point was that people were getting to vote for someone who was actually successful after the show.  That makes it more fun when you see that happen.  Kelly was in the first season so interest was high for what it was all about and, during Carrie’s season, we already had a successful recording artist in Kelly so we knew it could happen again.  Also, by this time Clay was pretty successful too, but now we’ve had several winners who have not shown much success and that makes it less exciting when you know it could be anyone in the top 12 who actually makes it in the business rather than the winner, especially when they are signing more than just the winner.  It makes it seem sort of pointless to fight for that winner anymore.

  • Anonymous

    I don’t think I can really support an argument based on the notion that people who buy an idol’s album (or merely vote for one) somehow are sooo insanely obsessed that they refuse to listen to anyone else ever again.  Maybe if they are 12 and if “ever again” is like one year, but 17 and older?  Not buying it.

    More than likely, last year had the numbers from people curious about the new judges, and this year they know what to expect and just skip out until top 24/12. I know I typically don’t pay a whole lot of attention to the auditions outside of when my roommate watches.

  • Anonymous

    wonder how many just watch what they want of a season online.  I only watched the finale on television for season 9.  And that’s how I followed XF this year, a video here and a video there, but never turned on the tv set.  As a matter of fact, that’s how I watched what I wanted of the voice too.  I remember back in season 5 watching the whole thing then coming online to view Taylor some more, but often back then, the websites were bogged down after the show and you couldn’t hardly get into the websites (like GC and MJ even).  In season 6, I just recorded it and watched it when I wanted to and fast forwarded it a lot.  Season 7, the davids brought me back to my family room, Adam in season 8, Steven Tyler in season 10 and Scotty kept me watching, which caused me to end up liking several last year.  Justs saying, watching videos online of the program rather than watching the tv may have siphoned off some viewers.

    As the months/years go by, I’d still like to see XFUS and the voice flop and AI keep going…….only because it’s my fav and it’s what i’m used to and love to watch during my Ohio cold weather, seasonal affective disorder time, lol.

    Well, let’s see how it pans out as the season progresses and as the voice starts, etc.  Until then, AI is still quite a powerhouse.

  • Tera2

    21 million for first show is good enough for idol and still big ratings.  It should pick up as they get to Hollywood rounds, and definitely more will tune in top 24 round.  I taped yesterday’s show and I haven’t even watched it yet other the end with Brittany and Phillips, and that’s the first time that’s happened that I didnt watch right away (and I’ve watched since season 1) I usually don’t get excited for the early audition shows though, cause I can’t stand watching those joke contestants who are bad and just wanna be on TV.  I will be fully engrossed once Hollywood rounds starts and I can finally focus on the good ones. 

    All the various singing shows diluting TV can make people get bored with the competition show, but Idol will persevere over others.  I won’t mind if they cancel the others actually.  Its also important for idol to make sure they have contestants who have star potential and can sell after the show otherwise it will keep loosing credibility.  It just can be about Ryan Seacrest becoming a billionaire with 10 jobs.

  • chessguy99

    Better than I expected. I thought it would drop more, due to the “very little new” compared to”many things new” of last season. Also, the condensed and pack NBA season is going to put pressure on most shows the next few months. There was 11 NBA games, unlike the usual 4-5 if the season was running  regular schedule. So, the final number of only an 11% drop must be music to the Fox executives’ ears.

  • Anonymous

    I think the audition phase is just boring.  It’s not worth 2 hours in front of a TV(unless you were doing work as I was while watching) to watch 3-4 good singers.  And think about last night. The girl in the tent was a stupid side story and she couldn’t sing.  Like last year, they over praised a lot of campy, mediocre, people. Randy and the gang were same old same old. I really don’t see any reason why a casual viewer would watch the auditions.  They really are not that funny or entertaining.  For me at least, they are not must watch TV.  Fun to read here on the blog who was good and then watch the vids.  Much more efficient.  To me its not even really interesting until hollywood rounds. 

  • Anonymous

    They had a rerun of S10 on TV and I couldn’t even sit through the first 5 minutes. I’m skipping this year but will catch up on news here. If someone interesting pops up, will give this show another chance. As for the judges, I’ll probably fast forward if I ever watch this show again.  

    Besides, I’m the only one among my family and friends who pay attention to this show anyway.

  • sdmama

    You described me exactly.  Were you watching me?

  • sdmama

    You described me exactly.  Were you watching me?

  • Anonymous

    But isn’t Taylor credited with introducing instruments to the Idol stage in Season 5? It’s all his fault I guess. :)
     
    Seriously though, I think that the singing in Season 7 was pretty damn stellar too. The Davids, Syesha, Carly, Michael Johns – all pretty great technical vocalists. And while Brooke and Jason were not the typical Idol power belters or or Diva singers, they each brought something unique and special to the Idol table, IMO. 
     
    I actually think that those two singer songwriters helpred revive the franchise. If Idol had remained staus quo I actually think it might have been cancelled by now. That being said, I think it is coming full circle and a return to its roots might be a good thing.

  • Anonymous

    Brang it! Gooooo Niners!!!!!

  • Anonymous

    I’m not in the US, but I’m one of the people who tuned out when it got to the final 2, had no interest at all in watching an all country final. 

  • Anonymous

    Although to be fair they haven’t shown any of the weird or wacky auditions this year. In fact last night, you only saw them say no to one person (if I’m remembering it right) and they weren’t horrible. Still too many sob stories though.

  • Anonymous

    Each to their own. I thought the only stand out last year and whose music I would probably buy was Hayley, I found the rest very average at best. So much so that I stopped watching, and just caught up with Hayley videos here at MJ’s. So personally I’m hoping for a much stronger top 12 this year to at least keep me watching.

  • judes

    Its funny how differently I feel about last season.I felt it had one of the strongest Top 12-no-one who was really bad.It will be interesting to see if that’s the case this year as well.