American Idol had 22.3 Million Viewers Last Night

Share on Tumblr
Submit to redditShare via email

CorrectionEntertainment Weekly is reporting higher figures than Mediaweek (those figures are probably the FOX average for the night, not for Idol):

Fox won the night, of course, with Idol (22.3 million, 7.6) once again showing considerable premiere-week retention, holding onto 97 percent of its rating from last Thursday. Bones (12.2 million, 3.9) followed.

According to TV By the Numbers, the ratings only dipped 3% vs. last Thursday’s 7.8 rating.   But:

Thursdays for Idol are still taking a toll though, that was down 23 percent from the equivalent episode last year (Wednesday, January 20, 2010 from 8-9p) that had a 9.9 adults 18-49 rating.  Wednesday night’s episode was only down 9% vs. the equivalent Tuesday a year earlier

Moving to Thursdays is turning out to be a real mixed bag for FOX.

Last night’s American Idol ratings via Mediaweek:

With 83 percent of CBS’ line-up in repeats, American Idol-ignited Fox scored a stellar Thursday victory, with an advantage over the No.2 network (Fox in total viewers, NBC among adults 18-49) of 7.60 million viewers and 132 percent among adults 18-49.

American Idol stood well above the competition, with 17.21 million viewers and a 5.8/15 among adults 18-49 from 8-9 p.m.

17.2 million viewers??? For an audition episode? WOW. That’s not good.

 
  • J9BT

    Looks like the early report is saying IDOL ratings were stable again last night.

    Of course Fox won the adults 18-49 ratings on Thursday night. American Idol easily topped the night with an 7.6 adults 18-49 rating, down 3% vs. last Thursday’s 7.8 rating.

    But ratings still much lower than a year ago Wednesday, which is probably an apples to oranges comparison. I didn’t see the numbers for total viewers here though (at least yet). Great news that IDOL ratings remain stable!

    http://tvbythenumbers.zap2it.com/2011/01/28/tv-ratings-thursday-nbc-comedy-night-slips-idol-stable-bones-up-hitting-the-fan/80584

  • windmills

    EW says:

    Fox won the night, of course, with Idol (22.3 million, 7.6) once again showing considerable premiere-week retention, holding onto 97% of its rating from last Thursday.

  • Valentin432

    Yes, I think that report from mediaweek is wrong MJ, they are mixing Idol ratings with the whole night for Fox

  • J9BT

    Well now I’m confused with the heading saying there were only 17 million viewers. I’m assuming the EW report is accurate because it is more in line with TV by the Numbers saying the ratings were stable with last week.

  • Studio57

    I had a tough time deciding which one to watch first- AI or the just- back- from- hiatus Vampire Diaries. I taped 4 seperate shows last night. Thursday nights is way too crowded with shows, and AI IS the new kid on the block on that night.

    Anyone know how TVD did on the CW?

  • itsalleternal

    Message to Fox: get off Thursdays. The competition is WAY too tough.

  • J9BT

    itsalleternal:
    01/28/2011 at 12:30 pm
    Message to Fox: get off Thursdays. The competition is WAY too tough

    I think last week the report said Fox won the Thursday ratings for the 1st time in 15 years, so I guess it’s a double-edged sword.

  • gangreen29

    Yes, I think that report from mediaweek is wrong MJ, they are mixing Idol ratings with the whole night for Fox

    Yeah this.

  • Valentin432

    Anyone know how TVD did on the CW?

    Vampire Diaries 1.6/4 18-49 Rating/Sh 3.46 Viewers (Millions)

  • Studio57

    thanks Valentin- they called TVD a “winner” along with AI and said it enjoyed one of its highest ratings ever:

    And The CW was on the map on its strongest night of the week care of original installments of The Vampire Diaries (Viewers: #5, 3.46 million; A18-49: #5, 1.6/ 4) and freshman drama Nikita (Viewers: #5, 2.65 million; A18-49: #5, 1.1/ 3). In the CW’s universe, The Vampire Diaries is indeed a “winner.”

  • Elliegrll

    There’s more competition on Thursdays, but the gamble is worth it for Fox, since they can charge more for commercials that air on Thursdays, than they can charge for any other day of the week. And while Fox isn’t going to program anything else that can draw 22 million people, I think that 3 hours of audition episodes in a week is just too much. Even if the episodes were more dramatic, I’d think they should air only once a week, but I guess it’s a way to condition people to tune in two or three times a week once the semifinal and final rounds start.

  • Elliegrll

    In the CW’s universe, The Vampire Diaries is indeed a “winner

    Haha. Speaking of other shows, last Thursday “Jersey Shore” beat AI among 12-34 year olds, JS drew 6.9 million to AI’s 5.9.

  • gangreen29

    http://www.thefutoncritic.com/ratings/2011/01/28/thursdays-broadcast-ratings-idol-bones-huge-for-fox-598201/broadcast_20110127/

    Here is another article with the ratings. I don’t know if they just copied from EW too but they say they ratings were 22 million and fox for the night was 17 million, which makes sense with bones having 12 million. I’m not going to do the math because I hate math lol but dropping from 23 million to 17 million would be way bigger than a 3% drop anyway.

  • Mary102

    Even if the episodes were more dramatic, I’d think they should air only once a week, but I guess it’s a way to condition people to tune in two or three times a week once the semifinal and final rounds start.

    I know they do this for the ratings, but I think I’d switch to a new idol format, where they only had, say, 2 weeks of auditions, and then go to hollywood for 2 weeks, and then go into the semi-finals after that. Hwood week remains one of my fav parts of the show, still gets you enough “drama” while mixing in more serious contenders, and it cuts down on the filler of audition weeks. Plus, imo you have more tension in Hwood week when the stakes are higher.

    As it stands there are just waaayyy too many audition weeks.

  • starstruck2000

    American Idol has had the advantage for the last couple of weeks. All the other shows have been in re-runs and now are coming back with new episodes. There were so many of my shows to choose between that I did not turn Idol on. They had better come up with some great talent this season because Steven, Jennifer and Randy will not be able to carry the show.

  • claudette

    I was ready to give up on Idol after last year’s crop of contestants and Simon’s negativity and clear boredom of the show, but I hope this year it does well. I LOVE the judges…ha, I now think Idol wouldn’t be Idol without Steven Tyler.

    It’s just hard at this stage because honestly I’ve only heard less than 5 people with outstanding vocals (even if I liked many). And, as others have pointed out, auditions don’t really highlight the real talent. So, I hope people stay tuned in and stick it out.

  • gangreen29

    I know they do this for the ratings, but I think I’d switch to a new idol format, where they only had, say, 2 weeks of auditions, and then go to hollywood for 2 weeks, and then go into the semi-finals after that. Hwood week remains one of my fav parts of the show, still gets you enough “drama” while mixing in more serious contenders, and it cuts down on the filler of audition weeks. Plus, imo you have more tension in Hwood week when the stakes are higher.

    As it stands there are just waaayyy too many audition weeks.

    I agree Mary, I’m actually a little bummed that the ratings for the auditions are staying stable. I was hoping they would drop and then rebound for the live shows, so that they would scale back auditions next year. Really without Simon I doubt people are watching for the bad auditions anymore, so it feels kind of pointless.

  • CRB

    I think this season is a bit too heavy on the lugubrious back stories, other than that I’ve enjoyed it. If the trend continues contestants might have to hire a “damaged” sidekick to establish a foothold.

    Elliegrll:
    “01/28/2011 at 12:46 pm

    Haha. Speaking of other shows, last Thursday “Jersey Shore” beat AI among 12-34 year olds, JS drew 6.9 million to AI’s 5.9.”

    Makes one wonder if the phrase “winning the hearts and minds of the American people” will be changed to “hearts and groins” at some point in the future.

  • platoken

    Well thank God once the live shows start, Thursdays will only be the results shows.

  • Elliegrll

    Well thank God once the live shows start, Thursdays will only be the results shows.

    Fox crushed every network yesterday, and held on to nearly every viewer that they had last week. No other regular show is drawing over 20 million people this season.

  • koshka

    Hmmmmm we always talk about the big draw that AI is.. but I wonder what the break even in terms of $$. Sure they pull in $$ on advertisement, but they also spend lots on judges salaries, audition locations, hollywood week, housing, food, styling.. etc.

  • Mark

    Hmmmmm we always talk about the big draw that AI is.. but I wonder what the break even in terms of $$. Sure they pull in $$ on advertisement, but they also spend lots on judges salaries, audition locations, hollywood week, housing, food, styling.. etc.

    Nothing to worry about. AI’s a reality show, and like most of them has a relatively contained budget situation. They pull in plenty of revenue from their ads to make up the difference and then some. I don’t have the numbers in front of me, but I can say that’s not the issue right now.

  • http://mjsbigblog.com/luvadamlamberts-american-idol-tour-2009-washington-dc-re-cap.htm luvadamlambert

    D:

  • http://www.last.fm/user/lifeonthemoon jstxanothrxstory

    Moving it to Wednesday/Thursday was the worst decision they made this season. I worked my school schedule to where I’d have Tuesday and Wednesday nights off work, only for them to announce they switched the days.

    It was fine on Tuesday and Wednesdays, imo.

  • Ratna12

    I had a tough time deciding which one to watch first- AI or the just- back- from- hiatus Vampire Diaries. I taped 4 seperate shows last night. Thursday nights is way too crowded with shows, and AI IS the new kid on the block on that night.

    In my area ( Los Angeles), both Vampire Diaries and Nikita of Thursday episodes will be replayed on the upcoming Wednesday. Of course, you will watch them a week behind.

    And yes, Thursday is very crowded, with Bones, Grey’s Anatomy and The Mentalist too.

    ETA: Correction, I just saw my DVR recording VP and Nikita from yesterday, on Friday ( today) at 8 and 9. Episode VP next week 2/3 will be replayed Wed 2/9 at 9:00 pm. This scheduling is strange, but at least there is a replay somewhere.

  • jammasta

    It was fine for me on Tuesday/Wednesday, especially with this season being Steve Carell’s last on The Office, which is on Thursdays.

  • Elliegrll

    Hmmmmm we always talk about the big draw that AI is.. but I wonder what the break even in terms of $$. Sure they pull in $$ on advertisement, but they also spend lots on judges salaries, audition locations, hollywood week, housing, food, styling.. etc.

    None of those expenses makes a dent in what they charge for a 30 second commercial, it’s the most expensive show for advertisers to buy time on, nor do those expenses come close to what Idol charges Ford, AT&T, or Coke, to plug their products on the air. Reality shows are cheap, and even though AI is the top reality show, their expenses are still a lot cheaper than most scripted shows.