American Idol had 22.3 Million Viewers Last Night

By On 01/28/2011 · 27 Comments · In American Idol, American Idol 10, Ratings

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Correction:  Entertainment Weekly is reporting higher figures than Mediaweek (those figures are probably the FOX average for the night, not for Idol):

Fox won the night, of course, with Idol (22.3 million, 7.6) once again showing considerable premiere-week retention, holding onto 97 percent of its rating from last Thursday. Bones (12.2 million, 3.9) followed.

According to TV By the Numbers, the ratings only dipped 3% vs. last Thursday’s 7.8 rating.   But:

Thursdays for Idol are still taking a toll though, that was down 23 percent from the equivalent episode last year (Wednesday, January 20, 2010 from 8-9p) that had a 9.9 adults 18-49 rating.  Wednesday night’s episode was only down 9% vs. the equivalent Tuesday a year earlier

Moving to Thursdays is turning out to be a real mixed bag for FOX.

Last night’s American Idol ratings via Mediaweek:

With 83 percent of CBS’ line-up in repeats, American Idol-ignited Fox scored a stellar Thursday victory, with an advantage over the No.2 network (Fox in total viewers, NBC among adults 18-49) of 7.60 million viewers and 132 percent among adults 18-49.

American Idol stood well above the competition, with 17.21 million viewers and a 5.8/15 among adults 18-49 from 8-9 p.m.

17.2 million viewers??? For an audition episode? WOW. That’s not good.

 
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  • jammasta

    It was fine for me on Tuesday/Wednesday, especially with this season being Steve Carell’s last on The Office, which is on Thursdays.

  • Elliegrll

    Hmmmmm we always talk about the big draw that AI is.. but I wonder what the break even in terms of $$. Sure they pull in $$ on advertisement, but they also spend lots on judges salaries, audition locations, hollywood week, housing, food, styling.. etc.

    None of those expenses makes a dent in what they charge for a 30 second commercial, it’s the most expensive show for advertisers to buy time on, nor do those expenses come close to what Idol charges Ford, AT&T, or Coke, to plug their products on the air. Reality shows are cheap, and even though AI is the top reality show, their expenses are still a lot cheaper than most scripted shows.

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