Crystal Bowersox and BB King In New Diabetes Campaign

Crystal Bowersox filmed something with B.B. King in Las Vegas a while ago, but we did not know what it was until today.

The Season 9 Idol runner-up and blues legend are starring together in a campaign for a diabetes product that measures blood sugar called “One Touch.”

The ads debut on national and regional television today and will be followed by online and print ads over the next several months.

When she was 6 years old, Crystal was diagnosed with Type 1 diabetes. King has been living with Type 2 since 1991.

Check out the 30 second spot, after the jump. Read the press release HERE.

Via waltuog and mamasoxvillageidiots

Video after the Jump.

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Founder and editor of, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted. I adore American Idol, but also love The Voice, Glee, X Factor and more!