Check out the video premiere of the Miranda Lambert and Carrie Underwood duet, “Somethin’ Bad”! The video takes the form of a blockbuster movie trailer, and features the country superstars going on a multi-phase crime spree while dressed to the nines for every part of it. The trailer concept is an especially clever and appropriate treatment for the song, which is a just-short-of-3-minute tease that “somethin’ bad about to happen,” without ever revealing what that might be.
The video goes as far as having a credits shot at the end, with the video director Trey Fanjoy, songwriters Chris DeStefano, Brett James, and Priscilla Renea, artist managers Marion Kraft and Ann Edelblute, various label execs at Sony Nashville, the producers and engineers of the track, and more named. The credits also read “Story by Carrie Underwood.”
The song itself is a pretty clear attempt by the country genres top 2 female acts to coopt the much maligned “bro country” sound that has dominated country radio for the past year and half on behalf of the ladies. Maybe a successful superstar duet between Miranda and Carrie can galvanize country’s female fans to demand more representation of their points of view on country radio. Certainly country radio has embraced the song early, as the duet has flown into the t30 just a week after officially going for adds and 2 weeks after being sent to radio. “Somethin’ Bad” has also not left the Itunes Country t10 since its digital release on May 18th.
What do you think of the video?
EDIT: The Cosmopolitan site GIFed the “11 Most Badass Moments in Miranda Lambert and Carrie Underwood’s Video.” Heh.