American Idol was down a bit from last Thursday. It could adjust up this afternoon and stay steady. But, the show faced off against repeats of Big Bang Theory and Person of Interest. When Big Bang comes back with originals, it could be a completely different story.

Via TVByTheNumbers

FOX won the night in adults 18-49 and with Total Viewers.

On FOX, a two hour American Idol scored a 3.8, down a tenth from last Thursday’s 3.9 adults 18-49 rating.

8:00PM

FOX American Idol (8-10PM) 3.8 11 12.47
CBS The Big Bang Theory -R 2.8 9 10.69
NBC Community 1.1 4 2.74
ABC Zero Hour 1.0 3 5.03
CW The Vampire Diaries -R 0.4 1 1.14

8:30PM

CBS Two and a Half Men -R 2.2 6 8.36
NBC Parks and Recreation -R 0.9 3 2.16

9:00PM

CBS Person Of Interest -R 1.9 5 9.50
NBC The Office -R 1.0 3 2.26
ABC Scandal -R 0.9 2 3.34
CW Beauty And The Beast -R 0.3 1 0.80

9:30 PM

NBC 1600 Penn 0.9 2 2.23

10:00 PM

CBS Elementary -R 1.6 5 7.72
NBC Law & Order: SVU -R 0.9 3 3.80
ABC Jimmy Kimmel Live -R 0.8 2 2.76

Half Hour Breakdown from Marc Berman

8:00 p.m.

ABC – Zero Hour
Viewers: 5.21 million (#3), A18-49: 1.0/ 3 (#4)

CBS – The Big Bang Theory (R)
Viewers: 10.69 million (#2), A18-49: 2.8/ 9 (#2)

NBC – Community
Viewers: 2.74 million (#4), A18-49: 1.1/ 4 (#3)

Fox – American Idol
Viewers: 11.10 million (#1), A18-49: 3.3/10 (#1)

CW – The Vampire Diaries (R)
Viewers: 1.26 million (#5), A18-49: 0.5/ 1 (#5)

———-

8:30 p.m.

ABC – Zero Hour
Viewers: 4.84 million (#3), A18-49: 0.9/ 3 (#3t)

CBS – Two and a Half Men (R)
Viewers: 8.36 million (#2), A18-49: 2.2/ 6 (#2)

NBC – Parks and Recreation (R)
Viewers: 2.16 million (#4), A18-49: 0.9/ 3 (#3t)

Fox – American Idol
Viewers: 12.86 million (#1), A18-49: 3.9/11 (#1)

CW – The Vampire Diaries (R)
Viewers: 1.01 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:00 p.m.

ABC – Scandal (R)
Viewers: 3.51 million (#3), A18-49: 0.9/ 2 (#4)

CBS – Person of Interest (R)
Viewers: 9.66 million (#2), A18-49: 1.9/ 5 (#2)

NBC – The Office (R)
Viewers: 2.26 million (#4), A18-49: 1.0/ 3 (#3)

Fox – American Idol
Viewers: 12.78 million (#1), A18-49: 3.9/11 (#1)

CW – Beauty and the Beast (R)
Viewers: 961,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – Scandal (R)
Viewers: 3.17 million (#3), A18-49: 0.9/ 2 (#3t)

CBS – Person of Interest (R)
Viewers: 9.35 million (#2), A18-49: 1.8/ 5 (#2)

NBC – 1600 Penn
Viewers: 2.23 million (#4), A18-49: 0.9/ 2 (#3t)

Fox – American Idol
Viewers: 13.12 million (#1), A18-49: 4.0/11 (#1)

CW – Beauty and the Beast (R)
Viewers: 633,000 (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – Jimmy Kimmel Live: After the Oscars (R)
Viewers: 2.88 million (#3), A18-49: 0.9/ 2 (#2)

CBS – Elementary (R)
Viewers: 8.12 million (#1), A18-49: 1.7/ 5 (#1)

NBC – Law & Order: SVU (R)
Viewers: 3.49 million (#2), A18-49: 0.8/ 2 (#3)

———-

10:30 p.m.

ABC – Jimmy Kimmel Live: After the Oscars (R)
Viewers: 2.64 million (#3), A18-49: 0.8/ 2 (#2)

CBS – Elementary (R)
Viewers: 7.32 million (#1), A18-49: 1.6/ 5 (#1)

NBC – Law & Order: SVU (R)
Viewers: 4.11 million (#2), A18-49: 1.0/ 3 (#2)

Source: Nielsen Media Research data

 
  • Latin2

     I think some of the contestants are going the Mandisa – Colton Dixon route.

  • irockhard

    The larger the audience the more diverse it is likely to be.

    People in the 18-49 demo are not all into the same style of music so if you want to attract as many of them as possible you better offer up as much diversity as possible. Plenty of them are not tuning in cause the show is not giving them what they want to see, and I’m not just talking about the fans of the WGWG.

    A diverse cast makes all the difference S10 proved it.

  • irockhard

    LOL S2 was a decade ago when the music biz was completely different and peoples’ taste in music was different. Now it’s all about “hipster R&B” a la Frank Ocean and The Weekend and the alt/indie rock wave. I really see no point in reaching back to seasons that far back, that’s not gonna help anything.

  • irockhard

    Exactly, overcasting in the R&B genre does not mean that more R&B fans will tune in cause the type of R&B they’re offering is the 10+ years out of date variety that no one has listened to since 10+ years ago.

    If they want younger viewers they need to feature much more current music. No one under the age of 40 wants to listen to music from the 50s-80s.

  • Latin2

     A younger style of hip-hop R/B singer is more like a Marcus Canby from the X-Factor USA than an old fashioned, non-charting, R/B style of Burnell, Vince Powell and Curtis Finch Jr. Even on the woman’s side; Candice Glover. Sure they can sing…but are they current?

    Today’s R/B top charting singers have dance routines, hipster style, with a mixture of rap and hip-hip with dance AND most are attractive and not over weight. Cortez and Elijah seem to be more modern R/B, but I hate their singing. Devon is really young, but he has to be careful not to come off old and stale. But the others I mentioned above; Burnell, Vince Powell, Curtis Finch Jr. and Candice Glover are very dated and not current compared to today’s top charting artists. 

    Some of the girls have some modern R/B style, but they haven’t been shown that much by Idol.

  • Hazehel

    I picked Top 11 because it was a finals episode and because S2′s average got skewed by a lot of specials that had lowered ratings. The fact remains that at the end of the season, the ratings for S2 were ticking up to 23-25 million which is similar to S8 ratings (largely steady at 23-25) instead of S9 (declining to 19-20).

    You are still cherry-picking episodes trying to make comparison that can’t be made otherwise.  That is not how you should look at numbers.  Average viewer number for Season 2 was 21.7 million, not far from Season 9′s ~22.5 million.  Average viewer numbers for Season 8 was ~25 million.

    He didn’t sell 1.8 million albums because of a few crossed phone signals.

    He didn’t sell 2.8 million album either, which is what Clay sold for his first album.   The point is that Clay was more popular, he was the main draw.

    And R&B finalists continued to place in the top 3 all the way up to S8 (Yamin considered and presented himself as an R&B guy).

    No one said they weren’t any R&B singer after Season 3, you can even include Taylor Hicks if you want since he can be partly described as blue-eye soul.  It would be stupid for the show not to make sure that they are well-represented (although it has to be said that the show is often stupid).  It is simply that since the R&B-dominated early seasons, the show became more diverse afterwards, and I think that what kept the show going and getting huge number for many seasons because it can draw more viewers from a wider cross-section of the public.  Trying to go back to the narrower selection of genres for the contestants is not a thing to do when you have plummeting ratings because only a narrower section of public would be interested.

  • Karen C

    It is simply that since the R&B-dominated early seasons, the show became more diverse afterwards, and I think that what kept the show going and getting huge number for many seasons because it can draw more viewers from a wider cross-section of the public. Trying to go back to the narrower selection of genres for the contestants is not a thing to do when you have plummeting ratings because only a narrower section of public would be interested.

    I agree with this, and  I think the change occured starting in Season 4.  I think since then, there are large sections of the viewing audience that prefers rock and country, and that is the real reason for the winners we have had since then.  

    Also, the type of R&B generally done on the show was popular in the earlier seasons, but not now.   So that makes the contestants that do this type of R&B sound dated.   

    The other thing that has changes is that regardless of genre, there were several years where the contestants rearranged their songs to show who they are as artists, and it seems like this isn’t been stressed as much this year.  This is one of the things I prefer in contestants, and one of the reasons why I thought Jett and David where two of the best last week.

    If the show doesn’t feature contestants that are either in the genre they prefer, are creative like we’ve seen in the past, or are a real gamechanger that they draw new viewers in, I could see where the ratings would go down even more. 

  • elliegrll

    It is simply that since the R&B-dominated early seasons, the show became more diverse afterwards, and I think that what kept the show going and getting huge number for many seasons because it can draw more viewers from a wider cross-section of the public.

    Having back to back winners who fit on the r&b format is not the same thing as the early seasons being R&B heavy.  In my opinion, seasons two and three are one of the main reasons why AI drew a diverse and large audience, it was proof that anyone could win the show.  AI getting away from that perception has caused the ratings to fall, especially among younger viewers.

  • jpfan2

    Current r&B is more in the style of Miguel and Frank Ocean so the singers this week did seem very stale.It’s hard to know how this affects the ratings but I think it’s always better to have many different styles of music on the show. A few more attractive guys would have helped as well.

  • Hazehel

    Having back to back winners who fit on the r&b format is not the same thing as the early seasons being R&B heavy.

    Never said it is.  I based it more on the Top 10/Top 12 contestants.  Most of Top 10 in Season 1 can be put in the sould/R&B category (exception were Nikki McKibbin, Ryan Starr plus a couple who might be classified as pop), even all the early performances of Kelly Clarkson were all soul/R&B songs  until she hit it out of park with Stuff Like That There on Big Band night (and she might have won the show then).  6 of the Top 12 of Season 2 and 3 might be considered soul/R&B.

  • Hazehel

    When I watched this week the show did seem like a throwback to S2

    Right down the the odd-looking white guy (Nick Boddington and Charlie Askew would be this year’s Clay Aiken).  I’m wondering if that’s the producers’ plan.

    I should say that I’m not claiming that this season will be a failure, someone might catch the attention of the public (I’m betting on Charlie or Angela Miller) and the season might do well, but we’ll what happens. 
     

  • Karen C

    Right down the the odd-looking white guy (Nick Boddington and Charlie Askew would be this year’s Clay Aiken). I’m wondering if that’s the producers’ plan.

    Zoanette reminds me of a very OTT version of Fantasia, so maybe there is something to it. 

    The season might not be a failure, and someone from the show might do well, it’s just for me, I don’t think it will be one of my favorite seasons.  Which is ok.  I hope the show continues to do well. 

  • irockhard

    I get more Clay vibes from Paul than Charlie or Nick.

  • irockhard

    I might not be as bad as S9 but so far it looks like it’s not gonna be one of the better seasons (S3, S6).

  • standtotheright

     

    Now it’s all about “hipster R&B” a la Frank Ocean and The Weekend and the alt/indie rock wave.

    I’m aware. I have some of those albums. But I don’t know that all these contestants can’t do popular R&B unless the producers actually clear that type of material for them. That’s the problem, not the casting in and of itself.

  • standtotheright

    He didn’t sell 2.8 million album either, which is what Clay sold for his
    first album.   The point is that Clay was more popular, he was the main
    draw.

    I’m not disagreeing with that, even though it was said at the time that some of that gap was “revenge buying.” Not a million, certainly, but 100K? From the core Claymates? Possible. Aiken would still be more popular. But even if one assumes that every album sale reflected the gap in engagement, Studdard still accounted for 40 percent of the ratings for the show. A less popular competitor wouldn’t have generated that kind of interest.

    My one and only point is that, as a multi-genre fan who also likes rock and songwriter-leaning contestants, it’s not inherently obvious to me that having those type of contestants have less prominence makes the show less diverse or engaging for anyone except the people whose one and only pony is to have a rock- or songwriter-leaning contestant. The producer choices and song clearances do that. And may very well inhibit the ratings. But that won’t be a direct reflection of the cast’s appeal.

  • http://profile.yahoo.com/KUERDPR4UGX4SGQBAWPNCBP6UY Ria

    We should be voting already.  In previous seasons, wouldn’t voting rounds have already started?  I did like being able to hear everyone sing at least once before voting started.  But then the judges cut several contestants I would have voted for!

  • Karen C

    In S9, though, I had definate favorites by now. Other than that I agree.

  • Karen C

    as a multi-genre fan who also likes rock and songwriter-leaning contestants, it’s not inherently obvious to me that having those type of contestants have less prominence makes the show less diverse or engaging for anyone except the people whose one and only pony is to have a rock- or songwriter-leaning contestant (and I can’t review the declining ratings for S9 and suggest that were that many of them;

    I don’t think it is either.  But I do think what people are looking for is the originality we’ve seen in other seasons.  Maybe to some extent we have seen some this season, but some who did show a lot of originality were cut.

  • Mateja Praznik

    You don’t have to be a rock artist or singer-songwriter to be original.

    Also, I thought the “artistry” era of Idol was seasons 7-9. That was years ago, the show has moved on.

  • Incipit

    In previous seasons, wouldn’t voting rounds have already started?

    Yes. In previous seasons, voting started in the Semi-Finals. Ck the Database at WNTS for the dates where voting began and results on those.  My measuring stick is always Season 7 – so we already had “Hello”, Hallelujah”, “Imagine” and “Let it Be”, not to mention “Eleanor Rigby”, “Come Together” and “Bohemian Rhapsody” – before the season got to the Top Ten.

    And while we may have seen every hamster once this season – once is hardly enough to judge by – and – The Producers then proceeded to hold a Massacre. Next week they have another Massacre planned for the voters to commit – may be almost as much fun as the Season 9 Massacre – when the mid card was wiped out in one night. And somehow they made that all the voter’s fault. Tricksy.

    I don’t expect it will be pretty – JMO.

  • Karen C

    You don’t have to be a rock artist or singer-songwriter to be original.

    No, you don’t have to be either to be original, and we have seen some this season. Some that I have thought were the most original were cut, however.

    One doesn’t have to be rock, a singer songwriter or even play an instrument to be original and to show yourself as an artist.

    Also, I thought the “artistry” era of Idol was seasons 7-9. That was years ago, the show has moved on.

    It hasn’t though, since singer songwriters are still featured this year, and won last year.  The question is if the elimination of certain genres can effect the ratings.