UPDATE: Dayana Mendoza was fired on Celebrity Apprentice. Arsenio Hall won the challenge for his charity, The Magic Johnson Foundation

Jingle All the Way Home

Last week: The teams had to present “Success by Trump” cologne displays. Penn was fired.

Back in the suite: Lisa congratulates Unanimous on winning. Aubrey can’t imagine a world in which Penn is sent home over Dayana. That’s the cue for Clay and Dayana to walk in. Clay hates losing Penn, but likes that a strong competitor went home. Dayana realizes she has to watch her back — double!

I don’t often pay attention to the credits, but they really do a good job in telling us who these celebrities are. Or were.

Aubrey stops by the Gay, Lesbian and Straight Education Network (GLSEN). Ironically, the organization focusses on creating anti-bullying environments. Aubrey tries to one-up the kids in terms of being bullied. “I was bullied every day,” she lets us know.

Trump introduces Marcus, an executive from Good Sam, which is an RV organization that I’ve never heard of. The teams are to create and perform a 90-second jingle to advertise its roadside assistance program. They will be judged on the jingle, the brand messaging, and the performance. Trump wonders who has the advantage, and looks at Clay. Arsenio loyally points to Aubrey as a songwriter and Trump is reminded that Aubrey did something other than a Playboy cover.

Arsenio takes the Project Manager role and predicts that Aubrey will try to take over the task. Dayana tries to avoid being marginalized by taking the PM role for her team. And thus the themes for this week are set.

The stakes are $20,000 from Trump, plus $25,000 from Good Sam, plus all the proceeds from sales of the Good Sam action figure, which is potentially… a lot of money.

In the van, Dayana asks if jingles are like Christmas carols. Lisa laughs inside. Clay is frustrated because he’s not PM this week. (Note: Clay and Dayana should have switched tasks. She would have rocked the cologne display.)

Aubrey wants to have a cheerleading theme. Arsenio doesn’t like it. Aubrey’s next idea is to have them tap dancing. Arsenio finds that racist. Awkward silence.

Marcus shows Unanimous the “Good Sam” action figure, , which looks a little like a preppy Woody from Toy Story. Once Arsenio sees the mascot, he’s on board with Aubrey’s cheerleader idea.

Lisa and Clay are deciding on a fifties/sixties theme, which irks Dayana, because once again, she’s being marginalized. Marcus tells them that the product is roadside assistance. Having fun is important in the performance and they shouldn’t try to be safe.

Unanimous meets with their musicians and engineer. Aubrey wants a Holla Back Girl/Gwen Stefani/Black-Eyed Peas sound. She comes up with a story about a boy and girl who break down on the road. Arsenio smiles and “kisses her ass to keep her happy.”

The musicians run through some different musical styles for Forte, including “mid-sixties Frankie Valli.” Dayana likes it, but asks the musicians for more color: “pink, yellow.” Clay turns into a bitchy queen right before our eyes. “Add a little green!” he snarks from the corner.

On Unanimous, Arsenio puts Teresa on brand-messaging. He asks Aubrey to help her, but Aubrey is only biding her time until the singers show up. As soon as they do, she’s into the recording booth with them. Arsenio rolls his eyes, but lets her sing in order to keep the peace.

Clay records Lisa’s song. Dayana makes a suggestion and Clay has a silent hissy-fit. Lisa reads the script and Dayana asks her to be less scary. Clay calls Dayana “the blind leading the seeing.” I’m beginning to wonder if Clay has ever worked for a boss, because bosses do tend to make suggestions.

Don shows up to check on Unanimous, who sing the jingle for him. Then Aubrey takes Don into another room so that she can stab Arsenio in the back without interruption. “I’m the only one who’s creative,” she whines. “That’s not an opinion. That’s fact!”

When Don shows up at Forte, Dayana praises Clay, and Lisa interrupts to take credit for writing. Dayana calls Lisa “loud,” triggering a meltdown. Dayana watches calmly — I think she’s deliberately trying to set Lisa off. Don looks very confused.

Dayana is working on brand messaging when Lisa returns from her meltdown. Clay stares at Dayana with hate. He is concerned that their rehearsal time is being taken up on… signage. Lisa goes into another tirade.

Arsenio sends Teresa and Aubrey to the rehearsal at the Jerry Orbach Theater. Awwww. I miss him. The show tries to make drama from Aubrey making decisions instead of Arsenio, but it’s a lost cause at this point.

Forte arrives for their rehearsal. Lisa explains that she will be the radio host, Clay will be singing, and Dayana will be doing nothing. Dayana gives Clay a staging note, and Clay throws a non-silent hissy fit. “Tell me what you want me to do!” he snaps. Dayana gives up. She says she’ll sit down and clap when he’s done.

Later, Clay overhears Aubrey singing her jingle. He thinks his is more “unique.” (He is wrong about that.)

Show time! Radio host Lisa introduces “Stan and the Samettes.” Hmm, the radio setting isn’t a great idea. It’s a bit removed from what the product is. Dayana comes onstage to thank the singers. Lisa THs that Dayana has basically ruined their brilliant performance by her appearance. While the dancers hand out brochures, Marcus tells Don that he likes Clay and Lisa. But the show was a bit conservative and he didn’t like Dayana wearing white, instead of the Good Sam colors.

The Unanimous cheerleaders do handouts before their performance. Arsenio and Teresa play a couple that’s broken down on the road. Teresa pushes a button on their phone and “Good Sam” shows up with the cheerleaders. Aubrey sings. Arsenio raps. The audience claps.

Marcus likes the energy, the brand messaging, and the jingle. He liked the use of the mascot. He didn’t like Aubrey’s “revealing” cheerleader outfit. He tells Don that he’s got a tough decision to make. Doesn’t seem tough to me.

Ms. Brown tells us that jingles are very effective. But she doesn’t need one. Ms. Brown does need to come up with some better material.

Everyone looks sullen in the Boardroom, except Arsenio. He is confident his team won. Trump points out that Clay is on the other team and Arsenio says he’d put Aubrey up against Clay — today. Clay fakes surprise. Arsenio admits having a conflict with Aubrey. “But you’d rather have her than a stiff — like Teresa,” Trump declares. Teresa laughs. Oh yeah, they won.

Trump asks Dayana if she’ll be fired today. Lisa doesn’t think they’ll lose, but she starts throwing Dayana under the bus anyway. Dayana says that Clay and Lisa were hard to work with. Lisa argues with her. Clay holds his tongue.

Don asks why Dayana cut Lisa off in front of him. Dayana reiterates that Lisa has a temper and a bad attitude. Lisa declares that she’s successful in a “man’s business,” and insults Dayana some more. Dayana points out to Trump that this is what Lisa does all the time. Lisa replies that Dayana is a vicious animal.

The Trumps are very entertained. Clay sits in dignified pissiness.

Trump asks Dayana who she would fire. She isn’t sure. Clay had a bad attitude, too. Ivanka asks if being marginalized is a failure of leadership. Aubrey jumps in to kick Dayana some more, since Aubrey can “work for anyone on the planet and simultaneously lead them.” That must make sense in Aubreyland.

Dayana and Lisa continue fighting. Clay is physically holding his own tongue now. Trump asks him, “Who is right and who’s wrong?” Clay agrees with Lisa.

Don and Ivanka repeat exactly what Marcus said earlier about the performances. To no one’s surprise, Forte lost.

Arsenio wins at least $45,000. He cries with joy “on the inside.” Up in the suite, he talks up the Magic Johnson Foundation.

Back in the Boardroom, Trump quickly rehashes the last 40 minutes. He praises Dayana, but the writing’s on the wall. To no one’s surprise, he fires Dayana. She kisses Clay and hugs Lisa, then heads down to the lobby in her pretty pink dress.

Trump says she knew it was her turn. Ivanka calls her a “quality person.”

In the car, Dayana claims she wouldn’t do anything differently. She tells the contestents to “Stop the drama and finally realize you are here for your charity… There is no reason to be so evil, so dishonest, or so fake.”

Next: There is a photoshoot. Aubrey hires herself as a model. Arsenio blows up. Marlee and John Rich show up for the final interviews.

 
  • http://twitter.com/holeigh_annie Holeigh

    I think it’s interesting that my opinion of Dayana is so much different that everyone else’s, haha.  The fact that everyone who has been on her team has brought her back makes me believe that, while Lisa is OTT, it’s for a reason.  Even Clay blew up at her!  I think her politeness is just strategy; she knows she’ll come across better in the boardroom if she does that, even when she’s constantly picking and making her own smug faces during the challenge. 

    I also don’t buy the language barrier, just like I didn’t buy Lou’s hearing stuff (by which I mean that of course he has his deafness and that sucks, but he used it to his advantage).  They never bring it up unless it can benefit them in some way.  I don’t think Dayana should get a pass when she knew what the show was about going in.  She hasn’t been all dead weight, but she certainly should’ve been gone before now.  Much like Lou by the time Trump finally fired him.

    If Aubrey goes next week, I’ll be happy.  At least Lisa is in your face when she hates you, Aubrey hides in another room and throws you under the bus like whoa.  Bitch be crazy.  And I agree with whomever said that Teresa is at least a great team player who’s always ready to work.  She shouldn’t win, but I can see why she’s still there, for another week at least.

  • http://www.facebook.com/people/Michelle-Tye/100000498766236 Michelle Tye

    In prior weeks, Clay had been very supportive of Dayana and saying that although he wasn’t on Team Forte, he thought she was a sweet, intelligent woman.  I may not be a recording artist, but I know enough about music to know that asking a musician to add in “pink” (at first I thought she meant the artist but changed my opinion when she then asked for yellow, and later on red) was idiotic and illogical.  Arsenio may have had trouble reigning in Aubrey but at least he recognized that Aubrey was the musician in the group and said “this is in your wheelhouse”.  Arsenio managed the task FAR better than Dayana.

    If you researched what Clay has said regarding Dayana, you will see that he still believes that Dayana is an intelligent, caring woman and he harbors no ill will for her.  He just lost his cool in THIS task because she was an ineffective leader who did not rely on the skill sets in the team.  If she would have delegated Lisa to the script and lyrics, Clay to the music and staging, and herself to the branding and presentation, giving everyone credit where they deserved… the entire blowup would have been avoided.

  • http://www.facebook.com/people/Michelle-Tye/100000498766236 Michelle Tye

     Don’t forget Aubrey calling Arsenio a girl and claiming he wears cheerleading outfits at home.  And he’s apparently senile due to his “age”.  Her ageist attitude irks me more than her narcissism.

  • http://www.facebook.com/people/Michelle-Tye/100000498766236 Michelle Tye

     It is difficult to play the hindsight game.  Had Clay been PM, he would have potentially picked a different musical background and it probably would have been picked right off the bat rather than wasting time in educating Dayana.  Then they would have had more time to work on the staging and potentially add in something for the Good Sam mascot to do along with Dayana.  He could have focused her on branding and it would have potentially been a completely different end product for the executives.

  • fuzzywuzzy

    “And he’s apparently senile due to his “age”.  Her ageist attitude irks me more than her narcissism.”

    I agree.  I disliked Clay’s ageist jokes/comments at George Takei’s expense too.

  • Anonymous

    If she would have delegated Lisa to the script and lyrics, Clay to the music and staging, and herself to the branding and presentation, giving everyone credit where they deserved… the entire blowup would have been avoided.

    I agree, but Trump has fired PMs for agreeing to ideas they didn’t like.  He almost fired Clay the week before for that very reason.  Dayana’s argument was that she couldn’t simply rubberstamp the decisions that Lisa and Clay made. She had to be able to defend her team’s performance in the Boardroom.  

  • Penny Burke

     

    I don’t understand the attitude toward Clay by Montivilla.  He was very
    patient, and I would have been pissed with Diana,too, for making her
    ‘suggestions’ which were never good.

    Me either. The recap was very harsh on someone who has been so patient and decent for the past 3 months and suddenly, without even saying one bad word, he is the devil. I don’t get it.

  • Penny Burke

     ” I wonder how familiar Lisa or Clay are with Venezuelan music from the
    50′s/60′s? How familiar were they with that music at age 25?
    *crickets* Does that make them stupid?”.

    It would make them stupid if they signed on to a Venezuelan reality show about business promotion and marketing, but they did not. Dayana should have known better and stayed home.

  • Anonymous

    It is difficult to play the hindsight game.  Had Clay been PM, he would have potentially picked a different musical background and it probably would have been picked right off the bat rather than wasting time in educating Dayana.  Then they would have had more time to work on the staging and potentially add in something for the Good Sam mascot to do along with Dayana.  He could have focused her on branding and it would have potentially been a completely different end product for the executives.

    It might well have been better.  That’s why I think it worked have been better for Dayana to have taken the cologne display task, and Clay to have done this one.  Dayana is a visual person, and she’s organized, according to her work on earlier tasks. 

    The aspects of the display task that cost Forte (lack of handouts, poor positioning of the slogan, the proportion of the photo to the rest of the display) were ones that Dayana might well have avoided.  She might even have been smart enough to ask Penn to lead the presentation.  

    Clay, on the other hand, would have breezed through writing a melody (with Lisa to write the lyrics), and he’d have handled the musicians and rehearsal far better.  But I’ll bet they still would have chosen the same style of music, since that’s right in Clay’s musical wheelhouse.  

    I still don’t think they would have won.  Their performance didn’t come off as badly rehearsed.  It simply wasn’t as well-conceived as Aubrey’s — in terms of what the client needed.

  • Penny Burke

    As we get down to the wire I think Trump chooses the winner based on who he wants to fire next. Unanimous’s presentation was a disjointed dog’s breakfast. It had no business winning except that Dayana was on the wrong team. 

  • Anonymous

    I think this Top 5 is very solid, and I can’t wait to see what happens next. The only other season I watched was Bret Michaels’ season, so this has been a fun/entertaining ride.

    Also, is Ivanka possibly the smartest person in the history of television? She is absolutely incredible.

  • http://www.facebook.com/profile.php?id=579290324 Michael Bishop

    Wow- this article really was a Dayana love fest. 

    I guess we see things differently.  I’m a big celebrity apprentice fan, and in all of the seasons, I’ve never seen anyone make it this far while contributing so little.  Unless all of Dayana’s brilliant ideas and concepts were left on the cutting room floor, she really brought nothing but a pretty face and empty plate to the table.

    What manager says, let’s sit next to each other to write a song? Then proceed to sit literally looking over her shoulder.  ESPECIALLY when you know there is tension.  Dayana did nothing to mitigate the situation.

    For some reason the conversation has turned into poor. defenseless, beautiful Dayana against, old, jealous, insert weight comment, Lisa.

    Lisa had every right to be annoyed.  I was annoyed by her behavior as well.

  • http://pulse.yahoo.com/_I3NQHPT3NA6VGKK22RCMTGOCII Tiffany

    I agree Dyana was clueless in this task since shes not that familiar with American music, she shouldnt have taken the PL position.  However, since the melody and lyrics and about everything else were Lisa and Clays idea and the team lost, I thought there was some reasoning to send one of them home.  The man from Sam, lol, whoever he was, thought Clays team played it safe.  Remember that Dyana wasnt crazy about a 50s theme and did sugest Duran Duran, etc. although that wouldnt work with a 50s theme.  Clay didnt come across as good to me as he has been.  Just because he is a singer doesnt mean theres no room for sugestions.  I didnt think they were going to win before I even saw the other team perform because it was so dated looking and I didnt like the jingle.  Still cant stand Lisa or Aubrey.

  • Allison

     I think you are mixing things up. Aubrey called Arsenio “a girl”.

  • Penny Burke

    ” Remember that Dyana wasnt crazy about a 50s theme and did sugest Duran
    Duran, etc. although that wouldnt work with a 50s theme. ”

    Duran Duran was a horrible idea. Much worse than 50s (they actually did in in the style of the 60s). Clay wrote in his recap:

    I asked them to play those chords in the style of Duran Duran (Dayana’s
    favorite), disco, funk, blues, ’80s Chicago power ballad, soul, country,
    bluegrass… you name it, we went through it. I even asked them to play
    it like The Carpenters would have (a personal favorite of mine, though
    not appropriate for the task). It wasn’t until 45 minutes later,
    countless styles rejected by Dayana that I finally asked them to play a
    Frankie Valli, mid-60s pop sound. Dayana liked it right away and said
    that’s what she wanted.