X Factor UK

One Direction Storms the Today Show (VIDEO)

The Simon Cowell-created boy band, One Direction is taking the US by storm, or so it seems by the crowd that jammed Rockefeller center this morning for a Today Show concert. The news show reports that 1D broke a record–the concert was bigger than those by Justin Beiber and Lady Gaga.

If you haven’t heard of them, here’s your chance to check them out. Or, if you’ve got tween daughters, you might want to point them in 1D’s general direction. That’s the band’s target audience.

Video after the jump.