Last night’s Grammy awards rose to a record performance. Via Marc Berman

-Rating Results:
The 54th Annual Grammy Awards on CBS, as expected, rose to a record performance with a massive 25.8 rating/38 share in the overnights from 8-11 p.m. Comparably, The Grammys built from the year-ago evening (17.9/27 on 2/13/11) by a whopping 44 percent. And last year’s telecast translated into 26.67 million viewers, with a 10.0 rating/27 share among adults 18-49, based on the Live Plus Same Day rating results. Do the math, and last night’s telecast could hover in the 37-38 million viewer range.

The Grammys delivered its largest audience since 1984. Grammys historical TV ratings

From TVByTheNumbers

The 54th Grammy Awards, scored a giant 14.1 adults 18-49 rating and 39 million viewers, up 41% vs. a 10.0 rating and 26.7 million average viewers last season. That was the second highest viewership in Grammy history (1984), and the best adults 18-49 ratings since 1990. Note that the numbers for the Grammy Awards in the table below are only for the 8-11pm portion, while the numbers in the text above are for the entire show.

7:00PM

CBS 60 Minutes 2.9 8 14.549
ABC America’s Funniest Home Videos 2.0 5 7.758
NBC Dateline NBC (7-9p) 1.6 4 2.058
Fox Bob’s Burgers -R 0.7 2 1.909

7:30PM

FOX The Cleveland Show 1.2 3 2.734

8:00PM

CBS 54th Grammy Awards (8-11p) 14.4 32 41.162
ABC Once Upon A Time 3.0 7 8.635
FOX The Simpsons 2.0 5 4.328

8:30PM

FOX Napoleon Dynamite 1.7 4 3.81

9:00PM

FOX Family Guy 2.5 5 4.988
ABC Desperate Housewives 1.8 4 6.349
NBC Fear Factor (9-11p) 1.5 3.727

9:30PM

FOX American Dad 1.7 4 3.542

10:00PM

ABC Pan Am 0.7 2 2.662

 
  • http://pulse.yahoo.com/_SYFK77IYLRQIVATQ2MJKSW2J7Y Pam

    Wow.  That’s incredible.  Last night’s telecast was imo the best in many years despite the somber tone of the evening.  LL did a great job as a host.  

  • http://twitter.com/cruzceleste Celeste

    I guess  a lot people wanted to see Whitney´s tribute…

  • Anonymous

    Wow…good numbers. Remember when Idol use to beat the Grammys? Lol..but so glad 3 Idols were featured.

  • http://twitter.com/tinawinabina Tinawina

    Holy cow! Adele’s return + Whitney’s death + watchable show = massive ratings.

  • Tess

    I don’t think the increased viewership was about Whitney, at all.  I think the marketing related to all the “legends” being on the show helped bring back in many peeps who just weren’t enamored with the selection of artists performing last year.  And I think this goes for the younger crowd, too, who just aren’t enamored with GaGa and the like.  The kids I know are way more into retro albums then they are into the current auto-tuned singers that are on top of the charts, today.  Just my take!

  • Tess

    I don’t think the increased viewership was about Whitney, at all.  I think the marketing related to all the “legends” being on the show helped bring back in many peeps who just weren’t enamored with the selection of artists performing last year.  And I think this goes for the younger crowd, too, who just aren’t enamored with GaGa and the like.  The kids I know are way more into retro albums then they are into the current auto-tuned singers that are on top of the charts, today.  Just my take!

  • Valentin432

    Of course it was about Whitney.

    Believe it or not, last year’s grammy was the most watched show since 2000
    http://tvbythenumbers.zap2it.com/2011/02/14/the-53rd-annual-grammy-awards-deliver-largest-audience-since-2001/82593/

    They had Mick Jagger, Bob Dylan, Barbara Streisand and a whole lot of the new stars including several that performed this year (Katy Perry, Rihanna or Bruno Mars).

    I think several things helped: Adele’s return with huge hype, a good diverse lineup, the fact that the show has improved for the past several years becomming an incredible concert and not only another award show…

    But the impact of Whitney can not be denied neither on these ratings nor on the album and single charts.
    This is a gigantic leap for the telecast

  • Anonymous

    That’s fantastic. I’m thinking the combination of the tribute to Whitney and the return of Adele after her throat surgery are the main reasons for the big jump in ratings.

    The show was entertaining — one of the best Grammy telecasts I can remember in a long time.

  • http://www.facebook.com/people/Lynda-Hanson-Beaugez/100000081366443 Lynda Hanson Beaugez

    It was the best Grammy show in many, many years!  I don’t think it had as much to do with Whitney, as it was about the MUSIC this year!  Congrats to Adele.  Much deserved!!!!!!!!!

  • Anonymous

    I hardly ever watch the Grammys. I’m fine with seeing clips on YouTube. I only watched this year to see how they would honor Whitney.

  • itsalleternal

    I agree Whitney played a major role in the ratings spike, but it was likely still going to get near or above 30 million even without.

    The challenge for CBS and The Recording Academy is to try to repeat that next year without the Whitney factor. LL Cool J should indeed host again, I agree. Would airing it live on the west coast (even at 5 pm) help ratings too?

  • Anonymous

    I’m going to go with “All of the Above” :)

    No doubt there was much interest in how the show would handle Whitney’s untimely death.  Up until that happened, a lot of the Grammy buzz seemed to be about Adele’s comeback.  I can’t discount the great lineup of talent as a factor either.  (Also, I can’t lie, the presence of LL Cool J was a big reason that I planned to watch the entire broadcast this year).  

    It was one of the most enjoyable awards shows I’ve seen in a long time.  So, I’m not surprised by all of the positive response.  

  • Anonymous

    Can they determine how many people left the room, changed the channel, or checked their texts etc., while Nicki M. was on? 

    Great show, woulda been icing if Kelly coulda shared a nod with Jason though…:(

  • hcpoirot

    Adele + Whitney = HUGE HUGE Rating.

    I am glad to see Kelly, Carrie and J Hud to performed . Where are others after season 4?

    And of course also The Voices judges : Blake and Adam.

  • Allison

    The numbers of people flowing to the broadcast to see them handle Whitney’s death added to the massive number of people wanting to see/hear Adele’s expected big wins, and you can’t beat that.
    For various reasons I enjoyed some recent Grammy shows more. Combination of sadness about Whitney putting a pall on the evening and the fact that Paul McCartney cannot sing any more.
    Thought Foo Fighters were the best besides Adele.

  • Anonymous

    Of course, Whitney’s death contributed to the huge numbers.  If only the Grammys could arrange the death of another  legend the night before next year’s show…J/k but it’s an idea!

  • Anonymous

    It was Whitney.  With all of the attention that her death received, it’s not possible that result wouldn’t have been an increase in ratings.  All of the ratings experts predicted that this would happen.

  • Anonymous

    It was the best Grammy show in many, many years!  I don’t think it had as much to do with Whitney, as it was about the MUSIC this year!  Congrats to Adele.  Much deserved!!!!!!!!!

    How would people know that this year’s telecast would focus more on the music?  

  • Anonymous

    WOW.  I think its because of Adele plus Whitney’s passing. I know I wanted to see what they were going to do to remember her.

  • http://twitter.com/AdamsArmyGirl Linda Vastardis

    I definitely think it was all about Whitney last night.  Tragedy and curiosity brings people out in droves and I believe the uptick had to do with what was going to be said about Whitney, what tributes were going to be sung/made about Whitney and then the intangibles of drama and emotions.  Adele’s ‘return’ following throat surgery came in second, IMO, and it was a great show but no one could predict that ahead of time.

    So, fittingly, Whitney was larger in death than in life last night on the Grammys …

  • http://pulse.yahoo.com/_SYFK77IYLRQIVATQ2MJKSW2J7Y Pam

    Here are the final ratings for Sunday’s Grammy awards:

    8:00PM CBS 54th Grammy Awards (8-11:33p) 14.1 33 39.91