SoundScan Year-End-Report: 2010

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Finally. It has arrived. That Holy Grail for Number Watchers. The SoundScan Year-End-Report.

We’ve seen some snippits in some of our other number threads for the last couple of days, but here is the press release that lays it all out.

SoundScan 2010 Year-End-Report

Bookmark it and look smart 6 months from now.


Some MJ Blog related Numbers:

2010 TOP TEN SELLING ARTISTS
5 Glee Cast 3,603,000
6 Susan Boyle 2,711,000

2010 TOP TEN SELLING ALBUMS
5 The Gift/ Susan Boyle 1,852,000

2010 TOP TEN SELLING DIGITAL ARTISTS
7 Glee Cast 10,654,000

2010 TOP TEN SEASONAL ALBUMS
1 The Gift/ Susan Boyle 1,852,000
2 O Holy Night/ Jackie Evancho 1,010,000
3. Music: Xmas/ Glee Cast 917,000

2010 TOP TEN INTERNET ALBUMS
2 The Gift/ Susan Boyle 152,600
5 O Holy Night/ Jackie Evancho 102,500
10. I Dreamed A Dream/ Susan Boyle 71,800

2010 TOP TEN PHYSICAL ALBUMS
5 The Gift/ Susan Boyle 1,820,000
10. O Holy Night/ Jackie Evancho 991,000

- Music purchases reached 60 million during week ending December 26, 2010, making it the third biggest sales week in the history of Nielsen SoundScan.

-In 2010, nine different artists broke the 10 million digital track sales barrier compared to four artists in 2009.

-There were more than 397,000 different physical albums that sold at least one copy over the Internet during 2008 compared to 450,000 in 2008 and 390,000 in 2007.

2010 Strata Factoids:
33% of all albums purchased were at a Mass Merchant outlet (Walmart, Target, etc.).
26% of all albums were purchased through a digital service such as iTunes, Amazonmp3, eMusic, etc.
23% of all albums were purchased at Chain outlets (Best Buy, etc.).
8% of all albums were purchased at Independent music stores.
7% of all albums were purchased through an e-commerce retailer, such as Amazon and many others

 
  • http://www.twilightslo.com Mateja

    The lack of Idols is just frightening.

    TOP TEN SELLING DIGITAL ARTISTS

    (Based on Digital Track sales from 7/04/2004-1/02/2011)

    Artist

    Units Sold

    1 Taylor Swift 34,269,000
    2 Black Eyed Peas 33,831,000
    3 Rihanna 33,673,000
    4 Eminem 33,279,000
    5 Lady Gaga 29,311,000
    6 Kanye West 25,343,000
    7 Beyonce 25,136,000
    8 Nickelback 23,919,000
    9 Michael Jackson 23,218,000
    10. Katy Perry 22,574,000

    @.@

  • Elliegrll

    They don’t think that Pop is a genre either. Rap was the only genre to show an increase from last year, but it was only 3%.

  • http://emuisemo.com eilonwy

    They don’t think that Pop is a genre either. Rap was the only genre to show an increase from last year, but it was only 3%.

    Not only does Soundscan not think Pop is a genre, but it added Rock as a separate genre only in 2006.

    I’d been data-mining prior years’ Soundscan reports in preparation for this one (like Advent! but with spreadsheets!) and discovered there’s some weird and unspecified double-counting in the genre categories, as sometimes the genre numbers add up to more than the total sales for the year. Still, as long as the categories remain internally consistent, there’s some scope to do longer-term apples-to-apples comparisons… mmmmmm… apples…

  • fuzzywuzzy

    Because there’s no “pop” genre, I wonder in which genre certain albums are placed: Bieber? Lady Gaga? Katy Perry?

  • 1952

    fuzzywuzzy:

    Because there’s no “pop” genre, I wonder in which genre certain albums are placed: Bieber? Lady Gaga? Katy Perry?

    Good question. I was surprised by that omission also.

  • Elliegrll

    fuzzywuzzy:

    Because there’s no “pop” genre, I wonder in which genre certain albums are placed: Bieber? Lady Gaga? Katy Perry?

    They say that titles can appear in more than one genre, and based on the music, sine at one time Gaga’s music would have been called dance or club music, I can see her in the alternative category.

  • fuzzywuzzy

    I have a feeling that the “alternative” category is quite a diverse “genre”.

  • 1952

    The more I look at that list of genres, I think Bieber and Gaga might fall into R&B and Perry into Rock.

  • HermeticallySealed

    The lack of Idols is just frightening.

    I don’t see it as a surprise. The top selling artists are still only selling to about 5% to 10% of the population a year. I think Idol fans tend to vastly overestimate the sales power of people coming off the show.

    Even at the height of their sales, none of the idols have managed to go beyond that 5% of the market. Hell, Some Hearts and Breakaway have each only sold to just over 2% of the population, and that’s over the albums’ lifetime, not just one year.

  • http://mjsbigblog.com/luvadamlamberts-american-idol-tour-2009-washington-dc-re-cap.htm luvadamlambert

    Glee is amazing.that is all.

  • Dlynne

    It turns out that the industry numbers are not as bad as I thought they would be. People are still buying music. They’re just not buying music from Idols as they have in the past.

    Another surprise, to me at least, is that digital album sales are still under 30%.

    Glee is amazing.that is all.

    And this ^ just blows my mind.

  • tripp_ncwy

    moved