Phillp Phillips - The World From The Side of the Moon - 90s Audio mp3

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We’ve already heard some snips of Phillip Phillip’s upcoming album, The World From the Side of the Moon, but iTunes now has 90 second snippets that reveal a little bit more of the American Idol winner’s debut, set to be released on November 19.

I NEVER review snips, even longish ones, so I will continue to reserve judgement until I get my hands on a copy or a full stream. But I’m kinda enjoying these snips.

Listen.

http://youtu.be/M7XX-GzxTdM

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  • http://twitter.com/ClaudeDee Claude Dee

    It’s SOOOO Phillip Phillips and that is a positive thing. I’m looking forward to buying his album. :)

  • http://twitter.com/CanadianLady2 CanadianLady

    Sounds pretty good to me.A number of tracks I want to hear in full.

  • potatorocks

    More interested.

    (So Easy sounds like a commercial or a tv series intro.)  

  • http://profile.yahoo.com/6KBNBAY3M4742SQMHUMAV6CVGQ Mike

    Love the longer snips….looking forward to hearing the whole songs.  It is all Phillip…good for him.

  • lila6089

    Really liking these longer snippets!  Can’t wait for the album!

  • OffLeash

    The first snippets didn’t give a good idea of the album IMO. After listening to the longer ones, I can say I was too hasty in dismissing some of the songs. I really enjoyed what I heard. It sounds like a very solid album, and I’m definitely buying it. Now I need to figure out which store I should buy it from, so I need to listen to the bonus tracks snippets now. ;)

  • IrisandLilies

    I’ve been playing the snippets at least once a day since they were made available, and now some of the songs are on repeat in my head.  The ones that are most memorable to me are the ones that Phillip either wrote or co-wrote.  They sound more authentic, and the quality of the lyrics and music is better.  I was ambivalent about the album the first time I listened to the snippets, but now I am counting the days until I can get the Target Deluxe version. 

  • sdmama

    Can we say… CW Music playlist!

  • TheOther

    I think Phillip has several songs that are potential radio.  At the same time, he has balanced that with songs that will earn him credibility as a singer and song writer with the AAA market.

  • sdmama

    Beat on Gone Gone Gone reminds me of 500 Miles. I really like this song. Sounds too much like Home? Maybe. But, so catchy! 

  • lovetheusa1776

    Got my RS mag today – 2-1/2 stars.

    It’s a buy for me.

  • girlygirltoo

    RS reviewed his album?

  • lovetheusa1776

     Page 83 – Jody Rosen

  • OffLeash

    Should fit right in! :)

  • girlygirltoo

    Thanks — will have to check it out

  • OffLeash

    GGG is such an earworm. Got stuck in my head on the first listen LOL. Get Up Get Down threatens to do the same now. Hold On is still one of my top favorites, and I still don’t like Hazel.

    What made the difference for me with the longer snippets is that you also get to hear more of the instrumentation, and it made me appreciate how very unique and distinctive it is.

  • rayni

    I bought Home but never in a million years figured I would buy anything else.

    I was wrong.

  • lovetheusa1776

     Daniel Craig on cover.

  • MellyPer1692

    That’s cool that Rolling Stone reviewed his album!

  • maymay

    PP`s album review from SoCalMusicToday.com
    http://goo.gl/7zrAh

  • http://twitter.com/5th_harmony Lea Loves 1432! 1/5

    As a pretty rabid BluJay – I love the snippets, surprisingly! If I was to compare the album to anything I’d say Fun. meets Mumford & Sons. I’ll probably be picking  it up :)

    & a very interesting cover of Wicked Game. I quite like it!

  • ADRIANAARG1980

    WHAT DOES “2 AND HALF STARS” MEAN? PLEASE

  • http://twitter.com/Scottyasia Scottyasia

    OMG… This is a good album! 

    I can’t believe I actually said that.

    I’m gonna eat my whole words… again!

  • gomer0

    Home was just played on the commercial for Extreme Makeover Home Edition. The song just goes on and on. 

  • MellyPer1692

    Rolling Stone reviews on a five star basis. Two and a half stars is right in the middle, so I guess average? Would have to read the review to get the tone.

  • calliebeckett

    I still love Gone, Gone, Gone!

  • lovetheusa1776

     From what I sense, five stars is almost never given – seems to be mostly older established acts.  Even four stars is not that often.  Would have liked to see it get three stars as I think it merits it.  Listened to the longer iTunes snippets.

  • http://twitter.com/eilonwya10 Eilonwy

    Reading through the online Rolling Stone reviews… in the online edition, virtually all reviews are between 3 and 4, with a goodly number of 3.5s to keep up the excitement, plus the occasional 4.5.

    5′s are rare (and yeah, heavily to heritage acts) and so are 2′s. Going back to the beginning of August, I found only three 2′s (Nelly Furtado, Owl City, and Flo Rida), a small number of 2.5′s (Carly Rae Jepsen, Dan Deacon, Aimee Mann, Matt & Kim), and no 1.5′s, 1′s, or half-stars at all.

    Mumford & Sons and Dave Matthews Band got 3.5 stars each for their latest albums.

    P2′s review isn’t up yet, so either the web site lags the print edition or the print edition includes more reviews.

  • lovetheusa1776

    Checked the mag – think 29 reviews.
    2 stars – one
    2-1/2 stars  – four
    3 stars – six
    3-1/2 stars – twelve
    4 stars – three
    4-1/2 stars – three  (LedZep, RS, Tito Puente)

  • getaway1

    Scotty McCreery Clear As Day was 2 stars and he ended up selling Platinum. 

  • Emmuzka

    “5′s are rare (and yeah, heavily to heritage acts) and so are 2′s. Going back to the beginning of August, I found only three 2′s (Nelly Furtado, Owl City, and Flo Rida), a small number of 2.5′s (Carly Rae Jepsen, Dan Deacon, Aimee Mann, Matt & Kim), and no 1.5′s, 1′s, or half-stars at all.”

    So basically Philip got the second lowest rating that they give out. 

  • http://twitter.com/eilonwya10 Eilonwy

    Scotty McCreery Clear As Day was 2 stars and he ended up selling Platinum.

    Well, and some of RS’s 4- and  4.5-star albums are unlikely to ever see gold because they’re kind of niche-y. The magazine’s reviewers assess musical quality (as they perceive it), but don’t purport to predict sales. Great reviews can contribute to sales, especially in a AAA-type niche, but P2′s sales will also be driven by radio play and size of Idol fan base. Lots of moving parts.

    lovetheusa1776, your count demonstrates that the print edition definitely includes far more reviews than I’m seeing online, where there’s four in a lively week. 

  • Emmuzka

    “Scotty McCreery Clear As Day was 2 stars and he ended up selling Platinum. ”

    Of course the RS rating doesn’t say anything about if it’s going to *sell.* It’s a somewhat subjective, but very esteemed and influential, view on *if it’s any good.* 

    I don’t know which Philip Phillips would rather have: being able to say that he is a “platinum selling” artist or “a critically acclaimed” artist. Most artists would take the “platinum” screaming for joy, but knowing Philip’s self-proclaimed artistry and hate towards “Home”, I think that he might rather take the “Critically Acclaimed”. With the RS review setting the baseline.. good luck with that, Philip. 

  • girlygirltoo

    I think RS has reviewed every Idol winner’s debut album, and some of the runners up (and lower-place finishers) debut albums as well. 

  • maymay

    Well, Justin Bieber`s album got 3 stars.

    I would like to give PP`s album 3.5 stars. It`s really good as a debut album. It
    surprisingly has several potential hit songs. It`s commerical, also alternative. It balances well.

  • girlygirltoo

    RS isn’t nearly as influential as it used to be. In fact, music reviews in general don’t seem to be nearly as influential as they used to be. So while getting a 4 or 5-star review from someone is nice, it isn’t necessarily going to result in boosting sales very much. Likewise, a 2- (or in PP’s case) 2 1.2-star rating isn’t likely to adversely affect sales all that much. Hard core fans likely will buy it no matter what, haters likely won’t buy it no matter what. Of the people in the middle of those two extremes, I think word of mouth and hearing the music for themselves will play a bigger part in determining sales than some short review in a magazine, newspaper or blog.

  • http://twitter.com/J_SanchezFans J SanchezFan Kaylo™

    PP has made a really good album! Might even be the best album by a winner ever! I’ve listened to all of them, and most of the time, winners’ albums feel rushed or feel like they are forced to sing stuff they aren’t comfortable with, but PP’s seem authentic and he seems really comfortable and in his element!

    He’s made a bunch of songs I find thoroughly enjoyable! Gone Gone Gone, Hold On, Tell Me A Story, Can’t go Wrong and So Easy are really really good songs. Some of the best I’ve heard this year!

    When Interscope releases Jessica’s album next year, I hope it’s as good as this one. I said this in the other thread :  I disliked Phillip when he was on Idol. because of his relatively weak vocal skills, but I guess I’m a convert now :)

    Good Music FTW!

  • suenigma

    PP’s RS review seems to be in the Ballpark for Idol Winner’s debut album reviews in recent years. Allen and McCreery got 2 stars and Cook got 3 (as did Lambert). Couldn’t find Lee’s RS review. I think they must have a formula for reviewing Idol’s albums or something. RS reviews hold very little credibility for me anymore.

  • MellyPer1692

    You’ve heard the full album??

  • Incipit

     I think they must have a formula for reviewing Idol’s albums or something. RS reviews hold very little credibility for me anymore.

    They haven’t for years, suenigma, And I agree.

    “Another Idol Record – Two and a Half Stars,” (DC, 11/18/08 ABC NewsRadio interview) *snerk*

  • HKfan

    Actually Rolling Stone gave Trespassing (the album) 4/5 stars.

  • fuzzywuzzy

    Jody Rosen has been a long time follower/critic of American
    Idol (writing for Slate), and it appears that he’s been writing reviews of
    albums of various genres for RS since at least 2008:

     

    http://www.rollingstone.com/contributor/jody-rosen?page=16

     

    Other online articles on AI by Rosen:

     

    Blogging the new season of American Idol

    http://www.slate.com/articles/arts/idolatry/2007/01/bring_on_the_freak_show.html

     

    Why Taylor Hicks will win American Idol

    http://www.slate.com/articles/arts/music_box/2006/05/american_idol.html

     

    This is Jody’s best albums and songs list for RS:

     

    Best of 2010:

    http://www.rollingstone.com/music/news/jody-rosens-best-of-2010-20101227

     

    Idol music that Rosen has reviewed for RS:

     

    All I Ever Wanted (album) – Kelly Clarkson (3 stars)

    http://www.rollingstone.com/music/albumreviews/all-i-ever-wanted-20090303

     

    Stronger (album) – Kelly Clarkson (3 stars)

    http://www.rollingstone.com/music/albumreviews/stronger-20111025

     

    For Your Entertainment (album) – Adam Lambert (3 stars)

    http://www.rollingstone.com/music/albumreviews/for-your-entertainment-20091123

     

    Better than I Know Myself – Adam Lambert (3 stars)

    http://www.rollingstone.com/music/songreviews/better-than-i-know-myself-20111230

     

    Never Close our Eyes – Adam Lambert (3 stars)

    http://www.rollingstone.com/music/songreviews/never-close-our-eyes-20120426

     

    Blown Away (album) – Carrie Underwood (2.5 stars)
    http://www.rollingstone.com/music/albumreviews/blown-away-20120508 

  • http://profile.yahoo.com/WFT2H72RN2ZYXQRUXJ6NTXOPJE Jules

    It sounds cohesive, but these snippets have really cemented for me that I’m not keen on this type of music or this type of voice. Listened through once and couldn’t wait to get to the end. However, I don’t like Mumford & Sons either so the problem with this type of music seems to be with me!

    I do like Idol though so really want this to do well and keep the ‘we can find an idol’ brand alive!!

  • http://twitter.com/LexieONeill Lexie O’Neill

    The thing with the RS reviews, I think there is a definite bias against country…Blown Away 2.5 stars?  And I love CAD so a 2?  For country, there are a different set of reviewers?  For P2′s type of music, is there a different set of reviewers or is RS the place for AAA artists?

  • fuzzywuzzy

    I’m not a fan of this kind of music either, but I don’t consider that it’s a “problem”. lol  P2′s musical style isn’t to my taste, but it does seem like he has recorded a cohesive album that reflects that style and with the right promotion, it may do quite well commercially.

  • fuzzywuzzy

    RS seems to have a number of reviewers and Rosen did not review CAD.

    http://www.rollingstone.com/music/albumreviews/clear-as-day-20111004

    Rosen did review other country albums and songs for RS however, and lists 2 singles by Easton Corbin among his best for 2010, so he may not be generally anti-country:

    2. Easton Corbin, “A Little More Country Than That”
    In
    an off-year for country, newcomer Easton Corbin was a standout. This
    Number One hit was a declaration of down-home traditionalism with clever
    lyrics and limpid singalong tune…….6. Easton Corbin, “Roll With It”

    However, he also ranks Bieber’s “Baby” as the best single for 2010:

    1. Justin Bieber ft. Ludacris, “Baby”Resistance is futile.

    http://www.rollingstone.com/music/news/jody-rosens-best-of-2010-20101227?page=2

    lol

     

  • fuzzywuzzy

    True, but it was not the same reviewer as the one who reviewed P2′s album:

    http://www.rollingstone.com/music/albumreviews/trespassing-20120515
     

  • chillj

    This barely started playing, before I yelled, “John Mayer!”

  • chillj

    For RS, that is not so hot, really.  I expected a little better, like three stars.  No review?  My mag has not come – nor my Netflix; I am bereft.

  • chillj

    The scale is five.  Adam Lambert’s last album got four, which is very nice, five is rare.

  • chillj

    Well, reviews in Rs do influence the buying public, as they clue us to potential turkeys and potential gems.  I wish I had read a review of Jason Mraz’s last album before it bought it:  I like one song.  Horrible album.

  • Axxxel

    Not my cup of tea… but I do think that these snippets are promising… All the best P2 !!

  • Hazehel

    A review is just one person opinion of something, doesn’t mean much really.  Unless everyone says it is bad, only then do you need to worry.  Many albums now considered greatest albums of all time were given bad reviews in Rolling Stone (e.g. Beatles’ Abbey Road, Simon and Garfunkel’s Bridge Over Troubled Water, Pink Floyd’s Wish You Were Here, many of Led Zeppelin’s albums). Often it is just a matter of personal taste, for example all of Black Sabbath’s albums were given 1 star.  But after these albums become what’s general considered to be great album, Rolling Stone then would give what some might considered a cynical reappraisal and give them better reviews and ratings.

    Ratings of what’s some of what’s considered greatest albums of all time – The Beach Boys’ Pet Sounds (3 stars),  Black Sabbath’s Paranoid (1 star), David Bowie’s Ziggy Stardust (3 stars), ), Nirvana’s Nevermind (3 stars), Queen’s A Night at the Opera (where you might find Bohemian Rhapsody, 2 stars).

    3 stars isn’t too bad? Just note that Paris Hilton’s album Paris was given 3 stars by RS.

  • http://twitter.com/CanadianLady2 CanadianLady

    I just hope they pick a good next single. So far, I like Gone Gone Gone a lot. But there are a number I like thus far.

  • http://twitter.com/tle2000 Taylor

    Is the album pre-sales underperforming?  It’s doing worse relative to Scotty and Adam’s debut albums on iTunes.  The 2nd single didn’t sell much either, which is alarming.

    I’m concerned he will only sell 50k or so first week.  People are just going to buy “Home” instead of the album.

  • http://twitter.com/cheeseE1 EH

    Phillip’s album pre-sales look a little subpar to me, too.  However, he hasn’t done much national TV promo yet, hasn’t had an iTunes banner on a main page yet, etc.   Hopefully he’ll benefit from big Black Friday discounts and good promo the week of album release. Compared to previous Idol winners, his pre-sale went up very late. I think it was possible to pre-order Cook’s CD the day after he won.

    Phillip seems more comparable to Jordin than the other WGWGs in terms of his level of popularity. Hopefully the label will do a good job with his singles and he’ll gradually achieve good enough numbers to get a second album. Actually, with Home having the potential to go 3x platinum, he might already be there. Based on the snippets, I think it’s one of the more cohesive Idol debuts I’ve heard and I probably wouldn’t even be embarrassed to mix some of the songs in with my regular playlists.

  • http://twitter.com/CanadianLady2 CanadianLady

    His second single wasn’t really a single. It was a freebie if you ordered the album. My guess is he’ll sell more actual CDs. I know that’s what I want. I honestly think he’ll be just fine. But I could be wrong. :)

  • wkstrack

    The snippets sound good from what I hear….for an Idol winner’ debut album though. I think I need to hear the songs in full but it does kinda sound like there isn’t too much autotune/over-production that has plagued the past few winner’ album. Um, I might be the only one that feels this way but I don’t really care too much for Gone/Gone/Gone. Idk. The lyrics are cheesy and poppy? The song actually kinda reminds me a little of Kris Allen’ Alright With Me for some reason. Get Up/Get Down, Man On The Moon, Hold On and Tell Me A Story (even with the DMB power influence in the song) sound like much better songs.

  • http://twitter.com/eilonwya10 Eilonwy

    Is the album pre-sales underperforming?  It’s doing worse relative to Scotty and Adam’s debut albums on iTunes.  The 2nd single didn’t sell much either, which is alarming.

    That “second single” was never promoted beyond one tweet from P2, so apparently it wasn’t the label’s intent for it to be a serious single right now. Since its download-with-preorder sales presumably don’t count as singles sales but as album pre-order sales, it doesn’t tell us much. 

    All predictors of album sales are skewed by the label’s decision to sell the most exciting-to-hardcores version of the album at Target. 

    His StageIt show with PS22 had sold just under 200 tickets when I looked a couple minutes ago, and it also wasn’t promoted beyond a tweet here and there, so I think we can figure that the number of ultra-hardcore P2 fans who regard his every tweet as a call to arms is small. 

    P2 will be dependent on “ordinary” promotion to sell product. Clearly, this hasn’t stopped Home from getting fantastic radio play, which in itself helps make P2 “news” for the talk show circuit.

    Re: radio. I was expecting Home to peak on HAC and be still in the teens on CHR before the album release, and it’s now looking like the song has a good chance of getting into the top 10 on CHR right on time for album drop. Whether one hit single is enough to fuel album sales these days is very debatable… but top 10 going into the holiday freeze, on a hip-yet-sentimental song right when people are thinking “aw, heck, I’m in the store, I need stocking stuffers”… there are worse fates for an artist.

  • Klaine

    Never knew there was a second single…Home continues to be the ad markets fave…heard it the other night – this time on an ABC promo

  • maymay

    PP`s album preorder for now:
    iTunes: Deluxe #26(peak#15) Standard #332(peak #150?)
    Amazon: Deluxe #54(peak #26) Standard #97(peak #60?)
    Target: Only Target #3 Standard #7(peak #6)
    Walmart:
    1.allover “Zinepak #20 Deluxe #64 Standard behind #120
    2.preorder “Zinepak #3 Deluxe #5 Standard #13

    I first time follow Idol`s sales. How were Scotty, Adam and previous Idol`s preorders at this same countdown? On the other hand Where We Came From is a promoting song not the second song. PP even doesn`t perform it in public so far. I hope the label promotes PP`s album well because it`s a good album. At least PP`s album will take advantage of Black Friday.

  • OffLeash

    We’ve seen evidence that P2′s fanbase as a whole isn’t your regular rabid fanbase. They’re not the kind of fans who spend their time online dreaming and scheming about superstardom and 101 ways to create buzz for him.

    P2′s fans are just as laid back as he is IMO, and they don’t feel the need to propel the preorders to number one to show everybody their snowflake pwns everybody else. With P2, it’s slow and steady. Better that than flying up to #1 only to crash hard within a couple weeks, but that’s JMO. I also believe the label understands that and is ready to be patient.

    I used to think 80k for the first week sales, but now I don’t believe it’ll be this low. I’m predicting 100k, because people will think it’ll make a nice stuffing stuffer for the giftees they know already bought Home.

  • MellyPer1692

    What you’re saying about P2s fans is so déjà vu to what was said about A couple of other idols. Hope it works out differently for him.

  • OffLeash

    What we’ve seen is that when it comes to the bubble, there’s not much correlation between preorders and long term sales. I also don’t remember an Idol, with a mega hit single when their album dropped, who did poorly in album sales. That said, I’m only predicting 100k, which I don’t think is unrealistic under the circumstances.

  • Incipit

    Compared to previous Idol winners, his pre-sale went up very late.  I think it was possible to pre-order Cook’s CD the day after he won.

     I had wondered about that, EH, I figured maybe it was RCA and Interscope having a different sales plan. IDK the details about other winners, but DCTR was available for pre-sale on Amazon a week after DC won, on May 29th. That was six months before it dropped, on November 18. 

    I don’t know what Interscope’s strategy is with this much shorter pre-order time frame for Phillip…and I have no idea what they did for Scotty…but this seems to be a different approach.

  • OffLeash

    The delay due to the surgery and the uncertainty about P2′s recovery time probably made it impossible to approximate a release date for the album. It seems at some point they weren’t even sure they could beat the Black Friday sales deadline.

    I don’t believe Interscope’s strategy involves getting the album to #1 in sales that week, and it won’t be. They’re just taking advantage of the extra holiday sales. The bulk of the promo will come when they release the “true” single next year IMO.

  • jpfan2

    The special snowflake comments are hilarious. P2′s ace in the hole is that radio is accepting Home with gusto. He even has a #1 in his genre (Triple A) which is amazing.

    I see a very small Idol fanbase so I think an opening week of 60-80 seems on the money. Too bad he doesn’t have a bigger core fanbase because that always helps to build buzz.

    I’m also sticking with my prediction that the song gets a Grammy nod as song of the year (and maybe even wins.) ;0

  • Incipit

    Yes, I ‘get’ that uncertainty factor, OffLeash, but a release date isn’t necessary to put up a pre-order – RCA certainly didn’t give us one in May of ’08…not for quite a few months.

    My curiosity is more why the pre-order delay. Unless, for Interscope – that’s not a delay – maybe short lead times is SOP for them – different approaches, from different Labels. And IDK what their ‘usual’ is.

  • OffLeash

    I thought Interscope hadn’t submitted Home to the Grammys.

  • jpfan2

    Why wouldn’t they submit  Home? That would be weird unless it’s ineligible because of some deadline or something.

  • OffLeash

    Could be their own way to do business. We only know they’re not using the same approach as Sony/RCA with P2. I also suspect the unexpected growing success of Home yet to peak 6 months after its release is also a factor.

  • TheOther

    The real benchmark is how Phillip will do against others in his genre; not other Idols who were from more popular seasons and who were in genres that are more mainstream (Pop, Country). It’s clear from the vibe of The World From The Side Of The Moon, that Interscope wasn’t going for a mainstream Pop album.

  • OffLeash

    I think it was Eilonwy who suggested it could be because they want a shot at the new artist of the year award for next year.

  • wordnerdarchie

    I agree with the comments regarding P2′s core (diehard) Idol fanbase online is small.  That bears out with the fact that the video posted yesterday of all the snippets/w bonus tracks has only 1289 views.  However, the general fans – the ones hearing Home on the radio, in ads, etc. must be quite large.  I checked his video for Home on YouTube.  It is still getting an average of 400k views per week over the last 5 weeks.  This is great, considering it was uploaded over 3 months ago.

  • http://twitter.com/eilonwya10 Eilonwy

    y curiosity was more why the pre-order delay. Unless, for Interscope – that’s not a delay – maybe short lead times is SOP for them

    It’s not a significant delay. Cook’s DCTR pre-order time was insanely, absurdly early in order to capture post-Idol impulse purchases. Normal RCA pre-order schedule was on the order of a month before release, give or take (there’s a lot of variance).

    Snippets two weeks ahead of drop isn’t all that late, either. If a label’s not running a “free single each week for six weeks ahead” strategy — which was never going to happen on P2′s schedule — there’s really no hurry to get snippets up until there’s a promo plan in operation.

    The only thing we learn from the timing of these little promo elements that are invisible to the vast majority of the music-buying public is that P2 got started on his album late and therefore finished near the last minute — which we already knew would happen, back in May (and there were people pointing this out in April, come to think of it).

    ETA for Offleash, naah, the theory about BNA for the following year isn’t mine. I wouldn’t be shocked if Interscope had a strategy related to Grammy nominations, but I haven’t exerted even a single brain cell over it yet.

  • TheOther

    I would be very surprised if Interscope (aka Jimmy Iovine) is not pushing for a Grammy nod for Home.  My understanding is that the list of Grammy submissions initially published here wasn’t a complete list?

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    I can’t remember season 8′s presale numbers, but I remember Scotty’s presale numbers on iTunes were somewhere in the 80s or 90s. Scotty had a single with an AI of around 20 million when his album came out. Home will have a combined AI of around 75 million, or more than 3x that of ILYTB, and PP’s album is dropping Thanksgiving week.

    Due to the fact that P2 was a popular winner, releasing the best week of the year and has a well-known, iTunes monster, hit on three formats, he should at least be able to to open with what the winner before him opened with. PP’s debut should hit the 175-200K mark at this time of year and under these circumstances.

  • OffLeash

    Sorry Eilonwy. My bad. :)

    As for best song of the year, wouldn’t that go to CMM anyway? Unless Interscope would be fine with a nomination.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    P2 has a song that is currently number 3 on HAC and is headed for at least the top 15 on CHR. Out of an AI of 73 million, only 2 and a half million of that AI is on AAA stations. Home is in the Top 10 on iTunes. Phil isn’t just a AAA artist at this point.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    P2′s presale was like Scotty’s presale, offered a couple of weeks before the release date. That’s how labels handle most presales and that’s how Interscope has handled the winners they have signed the past two years.

    RCA executed their release schedules in a different way, in starting presales with special bonuses offered, months ahead of the official album drop. Interscope is doing things differently.

  • jpfan2

    “PP’s debut should hit the 175-200K mark at this time of year and under these circumstances.”

    No way.  CMM which could be song of the year only generated opening week sales of 45K for the album. AI lost 30% of its audience this year so that will have a big effect. Plus for some reason P2 doesn’t seem to have many of the OTT fans that live and die for their fav. So Xmas will not be full of Idol fans gifting his album to folks who could care less!

  • http://twitter.com/eilonwya10 Eilonwy

    As for best song of the year, wouldn’t that go to CMM anyway? Unless Interscope would be fine with a nomination.

    Oh, there are a bunch of likely contenders for both Song of the Year (composer) and Record of the Year (performer, production team). Jepsen, sure, but also Clarkson, Adele (SFttR may be eligible), Taylor Swift, Gotye (StIUtK was huge), fun. If the Academy wants to prove its intellectual credentials instead of going with mega-sales, there’s the Lumineers and a number of AAA/alt-rock acts. That’s just on a fast scan of popular predictions… where Home isn’t showing up even as a likely nominee.

  • TheOther

    We only know they’re not using the same approach as Sony/RCA with P2.

    Or maybe they learned from their mistakes with Pia and Haley or Sony’s mistakes with pushing artists into genres that really did not represent who they were as artists.   Or maybe they know what eventually will happen to those who started out with a big bang because a big Idol fan base, then only to have the fan base abandon them.

    With P2, it’s slow and steady. Better that than flying up to #1 only to crash hard within a couple weeks, but that’s JMO. I also believe the label understands that and is ready to be patient.

    I agree.  Otherwise, they would have pushed for a very different CD.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Carly Rae isn’t a current US American Idol winner. AI winners, and a few runner ups, have their best numbers right after their season ends. Carly Rae has nothing to do with P2.

    AI lost 30%, but the year before it lost 15% and Scotty’s numbers were better than the winner from the season before and even the season before that. If viewers mattered, why didn’t Scotty’s numbers go down? 

    Even if you want to start going on precentages of viewers, for some odd reason, that would mean P2 should be able to hit the 140K mark easily. Add in the facts that he has a single that is reaching more than 3x the amount of prospective buyers and that 10x more people will be buying music the week his album drops, that should easily make up the difference.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Carly Rae isn’t a current US American Idol winner. AI winners, and a few runner ups, have their best numbers right after their season ends. Carly Rae has nothing to do with P2.

    AI lost 30%, but the year before it lost 15% and Scotty’s numbers were better than the winner from the season before and even the season before that. If viewers mattered, why didn’t Scotty’s numbers go down? 

    Even if you want to start going on precentages of viewers, for some odd reason, that would mean P2 should be able to hit the 140K mark easily. Add in the facts that he has a single that is reaching more than 3x the amount of prospective buyers and that 10x more people will be buying music the week his album drops, that should easily make up the difference.

  • http://twitter.com/eilonwya10 Eilonwy

    Better that than flying up to #1 only to crash hard within a couple weeks, but that’s JMO. I also believe the label understands that and is ready to be patient.

    Eh, releasing for the holidays takes care of that pattern. With promo (which is already clearly planned) and the strength of Home on radio, sales of the album should be fairly steady through Christmas.

    “Label” and “patient about developing an artist who gets advances somewhere north of 250k” are not terms that fit together well. With P2, if Home contributes to album recoupment, the label’s probably already broken even (there’s only so much an album made that fast can cost, and super-pricey videos don’t fit P2′s ethos so those’ll probably be fairly low-budget-ish), so everything from here on out strongly resembles gravy. 

    But Interscope has to have figured out by now that the key to long-term P2 development is more radio hits. There’s a decade of evidence. Heck, 19-year-old Scotty McCreery knows it, so if Iovine doesn’t get it, I guess McCreery could tweet him an explanation.

    The thing to watch for P2 isn’t going to be album sales (because Interscope must also know that one hit is no longer a huge album-sales catalyst). It’s going to be radio strategy after Christmas, whenever Home peaks.

  • lovetheusa1776

    As did many of us, liked “Gone, Gone, Gone.”  Liked originals better than covers.  Music redundant as have Mraz/Matthews.  “Home” and “GGG” “leaven P’s overbearing self-seriousness.”

    Yes – he does give that impression sometimes, but still like the album.

  • CB40

    In a lot of ways, with the promotion of “Home” outside of Idol that gave it very long legs, Phillip is already way passed Idol as his tag for fame. Now, he’s the “Olympics song” dude, at least. 

  • OffLeash

    I didn’t mean Interscope would be patient and fine with P2′s album low sales LOL. I meant they would be patient with not outstanding first week sales, as long as the sales keep steady and keep adding up. ;)

    P2′s album is a grower more than an instant hit IMO, so if it connects with the public, and if it gets enough promo, I could easily see a steady sales pattern over the long run rather than huge numbers right out of the gate.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    For the majority (with very FEW exceptions) of albums, the debut week is the highest week, especially if the album is released between Thanksgiving week to Christmas week. Add in that P2 is an Idol winner from the past season and you have an extremely high chance that the first week release (and then the five weeks after that) are going to be PP’s strongest weeks.

    We aren’t referring to an unknown artist releasing in February here. He’s not going to have slow and steady sales. He is going to have his best weeks during Nov-Dec. By the second week of January, PPs album will be crashing.  

  • OffLeash

    Well of course statistically his first week sales should be the highest! There is however a difference between having good first week sales followed 4 weeks later by sales under 1k like we’ve seen this year with non-established Idols, and decent first week sales followed by sales in the 10-20k for instance.
    That being said, our “predictions” are pretty much as reliable as today’s horoscope, but I can’t deny I’m very curious to see how it all unfolds for P2, because I find his journey as a new artist unexpected and fascinating. 

  • roarpen

     I’m pretty freakin impressed with these longer snippets. I really like Get UP Get Down. I played the snippets for hubby. His comment, “sounds like Dave Matthews,” LOL. But I liked what I heard here. Let’s see how radio likes it.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Four weeks after PP’s debut date will be the 17th of December. You aren’t going to have to worry about album numbers dropping off until January.

    Also, this first era, six months after his Idol win and a couple of months after the Idol tour, isn’t comparable to Idol’s second and third releases from other seasons.

    We should wait two to three years from now and compare his second era with everyone else’s second era.

  • OffLeash

    Hopefully for him, by the time his sophomore album comes out he won’t have lost most of his Idol fanbase, and will have been able to make fans outside the bubble.

    I don’t believe in the sophomore album curse. It isn’t because it happened to some alums that it will be true for all of them. If anyone can break the curse, it’ll be P2 if he keeps reaching outside the bubble fans like he did with Home. I can see GGG becoming a radio hit, it’s such a catchy catchy song.

  • jobeob987

    I wasn’t a P2 fan on Idol, but I’ve gotta say this is good.  Really good.  So good that I’ll likely be buying this when it drops.  It has a touch of Dave Matthews and even Coldplay (yes, I heard it!).   The entire album has a very cohesive feel to it without every song sounding alike (you all know what I’m talking about).

    Good job, P2!

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    The sophomore album curse has happened to every Idol, except for Kelly Clarkson. You may not believe in it, but the stats back up the fact that it has been the reality for every Idol other than KC.

  • OffLeash

    I don’t believe it has to happen lol. Both the artist and the label need to do their part. Changing genre for the sophomore album, or making it too much of a rehash of the previous album is not the way to go. If that’s what happens with P2′s sophomore album, then he too will fail.

    Of course, one could come up with 101 scenarios to predict P2′s ultimate failure, or success for that matter. One album at a time.

  • suenigma

    As clearly stated, my comparison was between AI alum debut albums, for which Adam received 3 stars. Since the discussion was about Philips’s debut album, the sophomore album ratings didn’t seem particularly relevant to the discussion.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    The sophomore slump is not about failure. It’s about the fact that Idols have a following and name recognition from the show that is at its highest right after their season, so the album sales from their first album are going to be inflated. This has been the case for all of them, outside of one Kelly Clarkson, even including Carrie and Daughtry. That doesn’t mean Carrie or Daughtry were “failures” with their second albums or second eras, but even they experienced the sophomore slump. Carrie and Daughtry didn’t “fail”.

    No one is predicting that P2 will “fail”either and these stats aren’t wild scenarios pulled out of nowhere. Facts are facts and the numbers don’t lie- there has been a sophomore slump for every Idol not named Kelly. Maybe someone else other than KC (from back in 2004) will break the curse one day, but so far it hasn’t happened.  

  • http://www.facebook.com/don.thompson.505960 Don Thompson

    I guess that explains the loss of credibility from RS

  • jpfan2

    I’m pretty sure Fantasia 3rd album more than her 2nd.   So it is possible to not face the declining Idol model (but it is very rare). I think that Fantasia is a good model for many Idols – if they can just generate a gold album they’ll be okay.The problem is when the first album sells a ton and then sales drop 90% for the second!

  • OffLeash

    We must have different criteria for what constitutes a sophomore album slump. Carrie’s sophomore album, “Carnival Ride” debuted at #1 on BB with 527k, and was certified 3xplat. Daughtry’s sophomore album debuted at #1 on BB, with 269k, and the latest sales figures from one year ago were 1,307,000 copies. Both albums did very well IMO.

    My idea of sophomore slump is more in line with low sales, waayyy below those numbers lmao. I don’t consider Carrie and Daughtry’s sophomore albums commercial failures by any means.

  • http://twitter.com/eilonwya10 Eilonwy

    I’m pretty sure Fantasia 3rd album more than her 2nd.   So it is possible to not face the declining Idol model (but it is very rare).

    If so, it’s not documented anywhere. Third and second Fantasia albums probably did sell roughly the same (assuming the Wikipedia info is slightly outdated), so yes, it’s possible to break the “slump” pattern on the THIRD album in relation to the SECOND album, given very solid radio play in one’s home genre. But Fantasia showed the normal slump from debut to sophomore albums.

    I update the Idol sophomore slump chart only about once a year, in December or January, so it’s not perfectly up-to-date, but it’ll give you the general pattern.*

    *So if anybody’s snowflake’s sophomore numbers are un-represented (released in 2012) or under-represented (Idol Chatter provided updates on a 2011 album after mid-December 2011), assume I’ll get to it in about 6-8 weeks, when I do the global updates for the whole site. Specific reminders won’t be necessary.

  • OffLeash

    The slumps in your stats don’t equal commercial failures, which is what I was referring to. And I would also assume the subsequent lower sales are, except for the rare exceptions, more widespread in general and due to the general climate, and don’t just affect Idols. It is expected sales are down. Still a big difference for me between selling less and commercial failure.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    No one is stating that Carrie or Daughtry are “commercial faiures”, just that they experienced the sophomore slump.

    The soph slump means that an Idol’s second album is somewhere around 25%-50% (or even less) of their debut album. Carrie and Daughtry’s second albums fit this pattern. Once again, that doesn’t mean their numbers or their second eras were in any way considered to be “failures”, it means that they also followed the pattern of all Idols NNK(not named Kelly) in having a sophomore slump.

  • http://twitter.com/eilonwya10 Eilonwy

    The slumps in your stats don’t equal commercial failures, which is what I was referring to.

    Well, of course not! If sophomore sales are sufficient to be profitable despite the massive winner’s advance, there’s not a problem. (And “profitable” includes singles sales and international sales, which aren’t on these graphs. Really big singles sales can make album sales moot.)

    And I would also assume the subsequent lower sales are, except for the rare exceptions, more widespread in general and due to the general climate, and don’t just affect Idols.

    Did I take out the comparison between overall industry slump and Idol slumps? Damn. That needs to go back in on this year’s revision.

    Idol slumps are in the 50% to 95% range, usually over a 2-3 year period between albums. The entire industry-wide slump over roughly a decade is about 50%. So Idol sophomore slumps are MUCH larger than the sales slump in the industry as a whole. If Idol slumps were in line with the industry, on a two-year gap from debut to sophomore album, we’d see ~25% drop in sales.

    That said, there are non-Idol instances of bands showing 90% slumps from one album to the next — it happened to MGMT. But it’s still more usual for a NEW act to grow sales or hold them steady-ish from debut to sophomore album, and that’s the pattern that labels budget for.

  • Hazehel

    My predictions many months ago was that he might sell 100-125K (IIRC), but might get to 150K if he gets a hit song.  Although I was thinking then more of another single from the album becoming a hit, but since they hadn’t really promoted a new single, and “Home” must now be considered a hit, I would still go for 125-150K. 

  • OffLeash

    Slumps don’t matter if the sales are there. I’m sure labels are well aware of Idols’ sales pattern. For those Idols who are experiencing commercial failure as opposed to lower sales, which is more serious, I think it has to do with not only losing most of your original fanbase and failing to expand it, but also with releasing an album that follows a different direction than the debut album people bought, or else a failure to offer more original material, with an album that sounds too much like the previous one.

    The label shares as much responsibility as the Idols themselves. Too often it seems the label is content with throwing the next album out there, hoping to make a buck from what’s left of the hardcore fans. If Interscope does the same to P2, he too will experience a much higher drop than outside the bubble. I don’t believe the higher than normal slump is a curse that cannot be broken, although it doesn’t mean P2 will be the first one to break it. 

  • OffLeash

    I think the first week sales numbers will depend on whether or not enough people make the connection between P2′s album and the fact that P2 is the one who sings “Home.” Ironically, one thing going for him is his name LOL. People are more likely to remember it.

    I’m still sticking to 100k, unless the promo is significant, which I really don’t expect until next year with the new single release.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Did I take out the comparison between overall industry slump and Idol slumps? Damn. That needs to go back in on this year’s revision.

    Nope, it’s still there, right under the chart:

    These drops can’t be blamed entirely on declines in total music sales: it took
    almost a decade for sales to drop 50% from their 2000 high, but the turnaround
    time from a first to a second post-Idol album is less than three years. Even for
    successful alum like Chris Daughtry and Carrie Underwood, the sophomore slump is
    much larger than industry-wide declines.

  • Incipit

     I don’t consider Carrie and Daughtry’s sophomore albums commercial failures by any means.

    Neither does anyone else, OffLeash..but they both had a Sophomore Slump – look at Eilonwy’s facts. Every Idol but one. 

    Isn’t it possible that referring to that slump as a commercial failure is the point of disagreement? That’s a Bubble verdict, I think. The Labels all have access to plenty of data for Idol sales patterns, for 11 years. How can their Bean Counters not expect the pattern to hold true? There’s only been one outlier in 11 years.

    Even though money talks, certainly – there can be more than one reason why an artist and a Label are no longer a good fit. Or, I suppose, you can have a Label that would only be satisfied w/more than the debut numbers from an Idol artist. But that is unrealistic, and doomed to disappointment.

    Bean Counters are realistic and fact driven  - not constrained by any Bubble notions – but they are constrained by the unrealistic advances in the idol contracts…which may lead to Labels trying to stuff artists in boxes where they don’t begin to fit. 

    Without the ‘commercial failure’ tag, and considering we really don’t know the Label’s expectations – the Slump simply represents comparative numbers, IMO. They have a lot to tell us about the Idol patterns – but they don’t have to be characterized as a ‘failure’. That word confuses more than it clarifies.

    JMO. Of Course.

  • maymay

    Colton Dixon`s debut album will be released on February 12, 2013. But now you can preorder it on Amazon. It is #61846. Maybe PP`s preorder is a little late.

  • OffLeash

    Not all Idol slumps are what I consider commercial failures, as I’ve already explained. My idea of commercial failure would be the sales numbers we’ve seen this year for some alums. I don’t however know the terms of the sophomore albums contracts, or of those the label didn’t have to sign but picked up their option. Did the labels still manage to recoup their investments and/or are the alums sharing some expenses? No idea. For those who are still with their respective labels, I would assume the labels either recouped their expenses, or are willing to keep trying.

    As an aside, I disagree with the notion that Idols should be considered “new artists” by the labels. Yes, it would be ideal, but let’s not forget that the label didn’t discover them and decide to add them to their rosters because they loved what they heard. The winners and runner ups were imposed on the labels by a contract with the show. Maybe the other finalists were subjected to terms that were favorable enough for the label to take a chance they might not have otherwise.

  • maymay

    PP`s album has several catchy songs, Gone Gone Gone, Get Up Get Down, Can`t Go Wrong, So Easy. And Home does well on radio. So these catchy songs maybe can take advantage of Home.

    On the other hand I hope PP performs Home at Super Bowl. That will help his album sales. Home was used by Olympics. Super Bowl, why not?

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Beyonce is already on board to do the half time show at the Super Bowl this year. 
    Home will probably be used in a SB commercial, though. :)

  • http://www.facebook.com/people/Kathleen-Moore/100001271239732 Kathleen Moore

    Regarding Grammy nominations for Home…I do know that if Phillip wins a Grammy for Home, he wouldn’t be eligible for a Best New Artist nod next year.  Bruno Mars would have easily won Best New Artist for 2011, except he already won a Grammy the previous year for Just the Way You Are.

    However, a Grammy nomination/win for Home as song of the year should not affect Phillip.  That’s a songwriters award, and Phillip didn’t write/co-write it.  Now, Record of the Year; that’s a different story.

    Would not be surprised to see Home nominated for Song of the Year, and nothing else.

  • Incipit

    Not all Idol slumps are what I consider commercial failures, as I’ve already explained.

    You have, OffLeash. It’s your explanation of how you arrive at the “Commercial Failure” verdict that I disagree with. We can all have our own ideas of what constitutes a ‘commercial failure’, based on choosing varying arbitrary percentages from the list of Idol Sophomore Slump figures. Each person is certainly free to chose a percentage for a cut-off point, which may or may not take other economic or trend driven conditions into consideration.

    What we cannot know, as you say, is what the different Labels financial expectations are/were – and so each ‘failure’ tag is subjective to the person making it, without any provable connection to the reality of the industry. What we will not get from that approach is agreement, or even a factual baseline. So, the tag itself tells us nothing but personal opinion.

    We cannot even use whether the artist in question is retained by the Label as an indicator – since we don’t know the variables there either…most of the time, we never will. 

    I’m uncomfortable with pronouncements based on so many assumptions, more so when I don’t even find them necessary.There are plenty of very nice facts which don’t require that a subjective individual judgement be attached to make them useful in numbers projections.

    So, I will respectfully disagree with your conclusions…Way it goes.

    In re your ETA – I didn’t see this ‘new artist’ argument – it’s not mine, so I will omit addressing it here. 

    But the Labels may try to be fiscally responsible, and maximize their financial return on the winner they are required to sign by contract, this may or may not work out well for the artist. It’s a gamble for both parties. Labels would never agree to sign that contract with Idol Alphabet Soup if they didn’t like the short term odds a lot.

    But any of the other persons signed, the runner-up by tradition, or other finishers they chose, are not imposed…and the same realities of the Idol Sales Pattern apply – so any fumbling about that the Labels do in choosing which of their subsidiary labels or producers, or songs or genres to give the artist is totally on their own heads. There is no contractual obligation to the show to sign these additional artists.

    IMO. Of Course.

  • springboard2

    You have, OffLeash. It’s your explanation of how you arrive at
    the “Commercial Failure” verdict that I disagree with. We can all have
    our own ideas of what constitutes a ‘commercial failure’, based on
    choosing varying arbitrary percentages from the list of Idol Sophomore
    Slump figures. Each person is certainly free to chose a percentage for a
    cut-off point, which may or may not take other economic or trend driven
    conditions into consideration.

    It is probably a combination of many things, but I don’t think that reaching the ‘commercial failure’ conclusion from a combination of a large percentage drop + low raw sales numbers + lack of traction for any single is a just bubble verdict.
    Low sales are likely to indicate a financial loss for the era, a large percentage drop dwindling interest, and the lack of traction for singles make it a mountain to climb for any future project to reach a wide audience since the artist last their all important momentum on radio.

     

  • too-cool-for-school

    Some of the songs I was unsure of with the shorter snippets I think I will love upon hearing these longer versions. ‘Can’t Go Wrong’, ‘Tell Me a Story’, ‘Fool’s Dance’, to name a few. Not really any song I dislike now! :D Still really diggin’ that ‘Wicked Game’ cover too.

    ‘So Easy’ really does sound like a TV theme.. like for a Dawson’s Creek, One Tree Hill, etc. type of show, haha.

  • standtotheright

    P2 has a song that is currently number 3 on HAC and is headed for at least the top 15 on CHR. Out of an AI of 73 million, only 2 and a half million of that AI is on AAA stations. Home is in the Top 10 on iTunes. Phil isn’t just a AAA artist at this point.

    Tell that to Gotye. STIUTK was #1 on all those formats and went 6x platinum. And Eyes Open couldn’t get airplay anywhere but AAA. It’s not about which formats accept the best single, it’s about which ones accept the other singles that don’t have as much mainstream appeal.The fact that P2 has AAA as a base format is a good thing for him. Musical preferences aside, he sounds more believable with DMB-inspired material, and DMB still gets enough airplay on AAA (even if not many other formats) to keep touring on a sizeable scale. If that’s the kind of music that he wants to do, having his target format accept him is what matters in the long run.

    (As for the sales, he’ll do enough to get a second album regardless, but it really depends, again, on those next singles and how radio accepts them.)

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    At this point, Interscope has not announced that they are going to market P2 to only the AAA format with the next single or with the album. There are some, who aren’t involved in the marketing plan, who have decided to label PP is a AAA artist. That doesn’t mean that is how his label sees him.

    Over 90% of P2′s airplay is coming from formats outside of AAA. His album has songs that could easily be follow ups to the M&S sounding Home, especially on the HAC format.

    Gotye released his album at the worst time possible, January 31st, and it has already sold over 700K. Not bad for a AAA artist. With Philip coming from an AI win and having Home at the top of the charts, he should be able to do better than this since he gets the benefit of releasing during the best purchasing time of the year.

  • girlygirltoo

    They’ve already announced the Super Bowl halftime lineup — Phillip isn’t on there. I suppose he could perform at the pre-game show, which is usually televised, though

  • girlygirltoo

    well they won’t be marketing him as a Pop artist. I would think they will send his next single to both AAA and HAC radio (possibly to alt rock radio as well, although it appears Home wasn’t actually sent to that format, rather that a few alt rock stations independently started playing it)

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    That doesn’t mean they won’t be sending his future singles to Pop radio. We don’t know where the record label will be sending PP’s next single, we don’t even know what his next single is going to be. If the next single ends up being the M&S sound-alike #2, GGG, Interscope would be foolish not to send the single to the exact same formats that are currently playing the hell out of Home.

  • standtotheright

    Gotye didn’t try to market himself only to AAA, either. It just happened to be that outside of STIUTK, that was the format that kept playing him.

    No major label hopes to exclusively market artists to one format, but A&R reps do look at the style of the music that they are producing and make judgments about what the core format is. It is not unreasonable for fans to say that P2′s style seems like an obvious fit for AAA and, if AI stigma doesn’t rear its head again, would be more likely to get continued airplay there (it’s worth noting that M&S themselves didn’t hit the top 20 with IWW on HAC even though it went #1 on HAC and Alt; LOTTL’s song structure is actually less conventional so I’m not expecting a much different pattern there).

    I hope P2 will do well. But what will make him a mainstream artist is continued reception from mainstream radio, not just one huge single. Same as it ever was.