New Nicki Minaj American Idol 12 Promo Paints Her in a Serious Light (VIDEO)

I find it interesting that American Idol has just released a new Nicki Minaj promo for Season 12 that paints the beleaguered judge in a much more serious light.

If you’ll remember, the first judge-centric promo presented Nicki as an unpredictable kook. Her promo was followed up by commercials that featured Mariah Carey and Keith Urban in a more sober light.

I wonder, in the wake of Nicki’s latest dust-up–this time between Nicki and Steven Tyler–if Idol producers decided Nicki needed a little rehabilitation. Hm.

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  • Kevin Lie


  • blackberryharvest

    Random question, but does anybody think Nicki will actually cause the ratings to drop like people are saying? A lot of people have said they “weren’t watching” because of Nicki. Who knows if they will check it out for curiosity or habit though…

  • fuzzywuzzy

    I think that Nicki is far more substantial than her superficial “kooky” public image, and I wouldn’t be surprised if she turned out to be a thoughtful judge and someone who takes the competition seriously, from the POV of trying to find the best talent and give them the opportunity to shine.

  • Lori

    Can you say  “damage control?” LOL.

  • chillj

    She may have a serious side, but she sure needs to clean her mouth up.  

  • fuzzywuzzy

    IMO Nicki needs to find a way to respond to criticism and goading that doesn’t make her look so bad.

  • chillj

    Thing is, she has created herself as a sort of cartoon person; she can’t really get upset at how people respond to her image when it is her creation.  She should have left her sensitive self behind and taken the goading all the way to the bank as she does with the rest of the Dumb Broad persona.

  • DragonFly

    “paints the beleaguered judge in a much more serious light” —good luck, keep painting!

  • usedtobelucy

     “Random question, but does anybody think Nicki will actually cause the
    ratings to drop like people are saying? A lot of people have said they
    “weren’t watching” because of Nicki. Who knows if they will check it out
    for curiosity or habit though…”

    Based on nothing but uninformed speculation, I’d guess that it won’t matter much, if at all.

    People say this a lot, and I’m sure various people do stop watching for some such reason from time to time, but when the reason is high-profile, especially, I’d guess that some other people *start* watching and things end up kind of balancing out (aside from the slow, inexorable slide in watchers that virtually every show experiences over time …)

     Plus, as you say, habit and curiosity might get some of the “I-won’t-watchers” to turn it on anyway. And I have a feeling — or maybe just a wishful think — that she may turn out to be a better judge than some expect. Wouldn’t really surprise me if much of this stupid drama fades significantly once the season starts. …. I certainly hope it does, in any case. … Even though I really don’t like the spectacle that she and MC (and the Nige?) have made here, I doubt that they’d get me to stop watching, since once the show starts it does tend to focus pretty much on the contestants, which is why I’m interested.

    Will be interesting to see how all this plays out, in any case.

  • Bobbi

    I will definitely give it a chance. But, I can’t look at Nicki and wonder why she would choose to present herself as a cartoon character? It is such an odd way to want to go through life. I have the same question about Lady Gaga. It would be one thing if it was just a stage persona, but with these two, it doesn’t appear to be. Just don’t get it. If you want to be taken seriously, then present yourself that way!

  • CB40

    I can’t wait for Idol. The judges cannot be any worse than J-Lo and Steven were.

  • fuzzywuzzy

    I agree. Nicki has created this kind of cartoonish public persona, and it’s hard to expect people to think of her differently. Maybe, her OTT responses (complete with “colorful” language) are part of staying in character, so to speak. It’s hard to know, but I’m still intrigued and curious about what kind of judge Nicki will be.

  • Li Wright

    What has surprised me about this new season is a) Nicki Minaj is taking the lead on the talk shows and commercials for AI; b) where is Mariah and or Keith Urban? c) are they (her managers) trying to change her image?  They’re doing a good job of it.  This makes me think that maybe Mariah won’t be back next season. Period.

    This is the first time three of the judges have been Black/minority….I just wonder how the public will take it?

  • BigNLiddle

    I’m not sure. I don’t really think Nikki has THAT strong of a following, anyway

  • DaisyMagnolia

     Thing is, Nicki hasn’t presented herself as dumb or a broad.  She presents herself as an animated doll come to life, a combination of The Powerpuff Girls mixed with Sailor Moon and Barbie.  Wind her up and watch her go is her trick.  That may come across as dumb to some, but the foundation of that persona isn’t based on stupidity, IMO.

  • chillj

    When she reacts off, it reinforces the Dumb Broad impression. I don’t think she actually is dumb, but she seems to go to lengths to persuade otherwise.

  • md

    No one really goads her. She has a hair trigger over-the-top response to the smallest perceived slights. Probably because these types of thoughts are constantly going through her mind:


    “B-tch talkin’ she the queen, when she looking like a lab rat

    …You a stupid hoe, you a, you a stupid hoe (x3)”

  • elliegrll

    How do you figure that?  All of the judges have more sober promos.  It’s a promotional campaign.  The idea is to show the different sides to these people, and show that the judges are going to be more fun, and have meatier contributions than the judges who we saw over the last two seasons.

  • elliegrll

    I think that Nicki has taken the lead because she’s the draw for potentially younger and newer viewers.  Besides, she’s also the one who has been releasing new music and cosmetics during this period, and the one who currently has a few songs that are getting airplay

  • Miz

    It looks like damage control to me and trying to clean up her image after all these very public meltdowns. Heck, Billy Bush said the other day he’s afraid to interview her because of how she might react.

    She was very vocal in early interviews about how she intended to judge and wanting to be the mean judge.

  • lovesickheroine

    It seems Nicki might need idol after all. Her album, Re-Up sold poorly in its first week. Her appearance on idol might help boost sales

  • lilly924

    Fox wanted controversy and they got it. Will people really tune out cause Nicki is on there? Yes I’m one of them. I’ve been a faithful viewer of Idol for 8 years and I refuse to watch, solely because of Nicki. Her latest stunt with Steven Tyler just reinforced her image for a lot of people. Was Steven’s criticism of how she would be as a judge fair? Maybe not, and he apologized for that. Did that criticism warrant Nicki accusing Steven of racism and the deplorable comments she made towards him? Absolutely not. Yes, Steven wasn’t a very good judge but he does seem to be a decent person and he at least apologized to Nicki for his comments. Did she have the decency to apologize to Steven? No. She’ll last one season on Idol. When she’s gone, I’ll be back. In the meantime, I’ll check out Usher and Shakira on The Voice. I have a feeling that’s where the viewers will be come spring.

  • elliegrll

    I never read that she wanted to be the mean judge.  It’s odd to see these promos as a response to anything that has happened, since the scenes that we are seeing were taped weeks ago.  Nicki will be herself, and I think the fact is that who she really is doesn’t go along with the perception that some people have of her.

    lovesickheroine said: It seems Nicki might need idol after all. Her album, Re-Up sold poorly in its first week. Her appearance on idol might help boost sales

    It’s a remix cd that isn’t being carried by every retailer, including the one retailer that has sold the bulk of her two previous albums.

  • blackberryharvest

    I never understood “protesting” by not watching a show. Also, I hear zero buzz over Usher and Shakira compared to the new idol judges. What makes you think the viewers will flock to the Voice instead? Its not even airing for 2 months after the idol premiere-I think a lot of people will be invested in idol by then.

  • elliegrll

    According to Billboard Nicki’s current remix album is on par with sales of the re-release of Katy Perry’s Teenage Dream:

    That number is about on par with the figure that greeted the revamped version of Katy Perry’s “Teenage Dream,” which dropped earlier this year. She rereleased the set as “Teenage Dream: The Complete Confection” in late March. The week that it arrived — when its sales were combined with the original “Dream” — it sold 33,000 and jumped from No. 31 to No. 7. The week previous it had moved 11,000 copies. 
    Read more at 

    Most people just aren’t going to buy re-releases.  They already own most of the songs, so why pay the much higher price?