Monday Ratings: The Voice Down, DWTS & Smash Stay Steady

By On 04/10/2012 · 17 Comments · In Dancing with the Stars, Ratings, Smash, The Voice

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Ratings are in from TVByTheNumbers

NBC edged out CBS for the nightly win with advertiser coveted adults 18-49, but The Voice fell two tenths to a Monday season low 3.9 adults 18-49 rating. At 10pm Smash was steady with a 2.1 adults 18-49 rating, tied for its season low.

Dancing with the Stars was flat vs. last week with a 2.9 adults 18-49 rating.

Has The Voice settled in ratings-wise for the rest of the season? I can’t see the numbers improving much until the end of the season.  DWTS and Smash hold steady this week.

8:00

NBC The Voice 3.7/11 10.08
CBS How I Met Your Mother 3.4/10 7.98
ABC Dancing with the Stars 2.7/8 15.32
FOX Bones 2.1/6 7.38
CW Gossip Girl 0.5/1 1.05

8:30

CBS 2 Broke Girls 3.4/9 8.71

9:00

NBC The Voice 4.2/11 10.72
CBS Two and a Half Men 3.5/9 10.39
ABC Dancing with the Stars 3.1/8 16.82
FOX House 2.0/5 6.06
CW Hart Of Dixie 0.5/1 1.12

9:30

CBS Mike & Molly 3.2/8 9.55

10:00

CBS Hawaii Five-0 2.6/7 10.19
NBC Smash 2.1/5 6.02
ABC Scandal (R) 1.3/4 6.74

 
  • Valentin432

    With the CBS comedies coming back, I guess the decline should be expected.
    I don’t expect the ratings to grow from now on since the show has been declining ever since it’s first episode but I don’t expect it to go down much further either.

  • Anonymous

    I wonder if one of the problems for The Voice is the talent level of the singers.  I remember thinking that one of the smartest things that AI did was decide to have vocal coaches and musical directors on staff.  Those people can’t work miracles, and their presence hasn’t mean that the contestants are perfect, but after watching the Voice, I have more respect for them.  

    I also have more respect for AI’s ability to usually find songs that fit the contestants.  That’s something  that didn’t seem to be the case last night, or during the battle rounds.  It’s fun to see train wrecks, but it may happen too much on The Voice, and it’s something that doesn’t come across the same way as it does on AI.  Maybe it’s the sense that the mentors/producers are playing a role in having these people look bad.

  • Anonymous

    Smash needs to fix the writing. The last few episodes have been horrible. I’m trying real, really hard to like the show and stick with it and they are making it really, really hard. 

  • http://twitter.com/tinawinabina Tinawina

    2 things:

    1. Network TV viewership is in the toilet.  Do you see those numbers all around? Everyone is sucking wind, even the hit shows. No one is even cracking a 4, except The Voice second half.

    2. The Voice is in the phase where the contestants have to carry the show. As has been stated a billion times, people have not been given the opportunity to connect with the singers in a big way. Even if some of them are good, it’s probably too late to care.

  • http://twitter.com/ladymctech ladymctech

    There are some nights I am way too busy to watch TV. For anyone with kids in activities, you probably understand what I mean. As I am running to the second basketball practice of the week, I often wonder if others are doing the same and that’s why they have no time for television. It doesn’t help to DVR for me…I’m usually too busy to catch up with the recorded shows, anyway.

  • http://twitter.com/ladymctech ladymctech

    And regarding the Voice, I should add that I did have it on last night…while doing housework, LOL. From what I heard, there were only about 3 people I’d care to even hear again.

  • itsalleternal

    This makes me think two things:

    1) The increase on the second half of The Voice can be attributed, IMO, to the Twitter reaction of the Tony Lucca/Christina Aguilera controversy.

    2) Other than that, the format does hurt the show, especially with the battle rounds sapping momentum. Makes me think that ABC’s Duets is designed to make a run-around of it.

    When three networks have solid programming at once, it is tough. But there is no other suitable timeslot for The Voice unless it wants to experiment with Friday or Saturday nights when ratings are usually very low…

  • Valentin432

    The Toni Lucca/Xtina controversy had little to nothing to do with the increase.
    Shows almost always increase their audience between the 8PM and the 9PM slot. That’s true for every two hour show, The Voice, Idol, DWTS and others.

  • itsalleternal

    How about ELIMINATING the Battle Rounds and go straight to the Live Rounds?

    My proposed format would be:

    Live Rounds feature 64 – 16 on each team.

    First
    round: CUT from 64 to 48 – 4 on each team eliminated. Performing as 4
    quartets on each team. One quartet is eliminated – the top 2 are voted
    by America, the bottom 2 in a sing-off with their coach, and the OTHER 3
    coaches pick who advances.

    Second round: CUT from 48 to 32 – 4
    on each team eliminated. Performing as 4 trios on each team. One trio
    and one INDIVIDUAL are eliminated. The bottom trio is immediately
    eliminated, the top 2 advance, and the remaining trio sings individually
    with their coach with the other 3 coaches picking who advances.

    Third
    round: CUT from 32 to 20 – 3 on each team eliminated. Performing as 4
    pairings on each team. One pairing and one individual are eliminated.
    The bottom pair is immediately eliminated, the top 2 advance and the
    remaining pairing sings individually with their coach with the other 3
    coaches picking who advances.

    Fourth round: CUT from 20 to 12 – 3
    on each team eliminated. Performing as individuals. The bottom
    individual is immediately eliminated, the top 2 advance, and the 3rd and
    4th place in voting sings individually with their coach with the other 3
    coaches picking who advances.

    Quarterfinals: CUT from 12 to 8 – 1 on each team eliminated, as picked by America.

    Semifinals and finals same as currently.

    First
    three rounds have the same format as this week. Only difference: they
    are singing in GROUPS – quartets in Round 1, trios in Round 2 and duos
    in Round 3 (pairs that enter add one to each). They are handpicked by
    the coaches, and are eliminated AS A GROUP.

  • Anonymous

    The funny thing is that the easiest fix may be to copy something that AI gets criticized for, they need to air more than once a week during the early and middle rounds.  It’s hard to get to know the contestants when a month or more passes between their appearances on screen.  It may all come down to the audience not having a connection with the contestants.

  • http://pulse.yahoo.com/_SYFK77IYLRQIVATQ2MJKSW2J7Y Pam

    It may all come down to the audience not having a connection with the contestants.

    It may be just as simple as that.  I’ve seen some contestants that I like but as far as connecting with anyone in particular, I haven’t.  So I can’t say I’m really surprised by the drop.

  • Anonymous

    DWTS has been all over the news lately. Even I have Almost been curious enough to tune in. So not surprising to me that they pull some viewers from The Voice.

  • Anonymous

    I only watched the last 30 minutes of The Voice, and then, all I remember is CeeLo scratching his belly after Jamar sang.

  • Hazehel

    The ratings for The Voice are worse than those of season 1 at the same stage of the show, so something isn’t going right for the show considering that it started with 37.6 million viewers. It’s been going on for over 2 months now, and people have only heard the singers performed twice before this live rounds, it’s really no surprise viewers aren’t feeling engaged with the contestants, they hardly know them, and have probably forgotten most of them.   This actually showed how good Idol is at keeping the viewers engaged with the contestants compared to The Voice.  

    I would suggest cutting the battle round short (2 weeks max).   There is no need to show everything, just like Idol never showed everything for its Hollywood/Vegas rounds.  They can use the time to extend the Top 8 round onwards, give people time to get to know the contestants, I think that will help them after the season is over.  

    I don’t know if the ratings for both The Voice and Idol have fallen is an indication of singing show fatigue affecting both of them.  Personally I don’t think so, since both The Voice and Idol overlapped last season and the ratings weren’t affected.   In fact I now suspect the those who watched Idol switched over and watched The Voice after Idol had finished because the next The Voice show after Idol showed a big bump upwards.   However, I think NBC should seriously think about not putting the show on twice a year if that is what is intended.  Moving to the fall makes sense, but it shouldn’t do it in spring as well.

  • Anonymous

    This was my first year of watching The Voice.  I enjoyed the blind auditions, but my husband and I both lost interest in the battle rounds.  The comments are right about not caring for the contestants – I did remember some of them and pulled for some who didn’t make it, but I was over it immediately when they lost.  I only taped this week to see if Christina really did lost some weight (and stopped wearing that stupid “checkered-DVD” hat).

  • http://pulse.yahoo.com/_SYFK77IYLRQIVATQ2MJKSW2J7Y Pam

    Here are last night’s final adjusted ratings from tvbythenumbers.

    How I Met Your Mother, Bones, 2 Broke Girls, Two and a Half Men, The Voice,  and Dancing with the Stars were each adjusted up a tenth while Smash and House were each adjusted down a tenth among adults 18-49 versus Monday’s preliminary ratings.

    8:00
    NBC The Voice (8-10) 4.0/11 10.5
    ABC Dancing with the Stars (8-10) 3.0/8 16.39

    10:00
    NBC Smash 2.0/5 5.99

  • Anonymous

    Hate to hear that about SMASH!  With only four more shows this season I doubt it will attract many new viewers as folks may feel lost in the storyline.

    I don’t think Uma Thurman is a big enough draw to bring folks in.  Certainly she didn’t do much to get folks to see the film version of The Producers.