Lady Gaga posted a message on her fan board, explaining to her Little Monsters why the music video for her single “Do What U Want” isn’t out yet. In an earlier post, responding to fan who was venting frustration at how her record label and media were treating her, Gaga responded with a post defending her label, Interscope, and hinting that employees from her inner circle had betrayed her. Gaga fired her manager, Troy Carter, right before ARTPOP was released. There were some press reports that originated from an examiner.com article that claimed Interscope had lost millions of dollars on her record, resulting in layoffs at the label. ARTPOP sold 258,000 copies, well below past releases.
…in fact it is much more than the media, the media has also supported me in the past. there are always ups and downs. my heart breaks from the people i have trusted and loved who i’ve worked so closely with, who have used me, lied to me, worked me into the ground for the personal gain. when i woke up in the hospital after my surgery there were many people that were not there. my health did not matter. i did not matter unless i could perform. this is a very hard lesson. I have lost love ones to the greed of money. it is not interscope. They in fact love me very much and will see ARTPOP to the end.
Gaga angrily explains why her DWUW video has been delayed. She claims that she was only given a week–not enough time to plan and execute the video. And again, she blames greedy employees whom she feels have betrayed her:
It is late because, just like with the Applause video unfortunately, I was given a week to plan and execute it. It is very devastating for someone like me, I devote every moment of my life to creating fantasies for you. All my my most successful videos were planned over a period of time when I was rested and my creativity was honored. Those who have betrayed me gravely mismanaged my time and health and left me on my own to damage control any problems that ensued as a result. Millions of dollars are not enough for some people. They want billions. Then they need trillions. I was not enough for some people. They wanted more. I am very grateful to the photographers and designers who have always stood by me to make sure my fans are never aware of the things that happen behind the scenes, but unfortunately after my surgery I was too sick, too tired, and too sad to control the damage on my own. My label was not aware that this was going on. The next few months of ARTPOP will truly be its beginning. Because those who did not care about ARTPOP’s success are now gone, and the dreams I have been planning can now come to fruition. Please forgive me that I did not foresee this coming, I never thought after all the years of hard work that those I called friends and partners would ever care so little at a time I needed them the most. Give me a chance to show you the meaning of seeing art all around you. Open your hearts to me again that I may show you the joy of us coming together through our talents, that we are stronger as a unit than when we are alone. Let me be for you the Goddess that I know I truly am, let me show you the visions that have been in my mind for two years. I love you. Forgive me monsters. Forgive me ARTPOP. You are my whole world.
It sounds like she’s cleaned house and is ready to move forward.
