The most interesting soundbite to come out of this new X Factor promo featuring L.A.Reid is the veteran judge declaring with a straight face that, “I don’t feel like we’re taking ourselves too seriously this year. It’s probably more about the talent on the stage than it is about the judges’ panel.”

Really? You’re paying Britney Spears a 15 million dollar salary, and have built all of your promotion around the new panel that includes teen idol, Demi Lovato, and it’s NOT going to be about the judges? OOOOOKKKK. I would love a contestant-focused X Factor, but I’ll believe THAT when I see it.

X Factor is as much about the competition between the judges, as it is the contestants. It’s designed that way.

Also, L.A. boasts that the new panel, “It’s not some has-beens. It’s not some wannabes.” Isn’t Britney a little bit of a has-been looking for a comeback? Alrighty.

ETA: Whoa Britney fans! Notice I said “a little bit” of a has been. My mistake. I thought Britney’s last hits were actually a couple of years ago, not just last year.

Via TV Line

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  • http://twitter.com/JonKills Jon Glass

    Actually Britney has never been a has been looking for a comeback. She just wrapped her world tour up a little over a year ago.  She had successful singles off that album. 

  • http://twitter.com/doesmonaknow DoesMonaKnow

    Britney had three Top 10 hits last year…has-been seems a little harsh? Sure it might help her sell some music but I think taking the X Factor job is more about showing the world that her mental state isn’t as fragile as the whole conservatorship situation would have you believe.

  • TheGreatXL

    Even if you think this show will be about the judges, it’s a moot point when The Voice and Idol are now the same. You really think Mariah cares if she finds a star? Mimi needs to sell her records, honey! :D

    I think this show is going to be a nice mixture of good judge banter and contestants’ stories and singing. That makes for an interesting show, to me.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Demi Moore is going to be a judge on X Factor? Cool.

  • Garrett Clayman

    Britney is the least has been of any judge ever. She had a massive last 2 albums, her slightest mistep was Blackout which was incredible critically, but her live performance kinda killed it commerically

  • jlscott13

    Britney Spears FTW! Yup. She never was a has been, imo. Her last album Femme Fatale came out early 2011 and her tour was amazeballs. She doesn’t need her career rebooted at all, unlike Xtina on The Voice and Mariah Carey on Idol ;)

  • fantoo1

    She was in danger of becoming a has-been until her meltdown. In a way, that kinda saved her career, oddly enough.

    Compared to how she used to sell, I agree with MJ.

  • fantoo1

    Mariah’s last album went Gold and she had a hit on there-Obsessed. She is nowhere near where she used to be though, just like Britney.

  • fantoo1

    I agree with MJ 100%. So far, all the promos have been judge centered. I remember when JLo and Steven were new judges, the first previews actually focused on some of the potentials-I remember Haley and Casey being focused on.

  • fantoo1

    The Voice is the worst of the 3 when it comes to being judge centered, followed by X Factor, then idol is the most contestant based(which isn’t saying much).

  • http://twitter.com/eric_ascher Eric Ascher

    mj, you really hate X Factor, don’t you? While Idol has produced more stars, it has also been on way longer. And X Factor UK artists are exploding on the charts now-One Direction, Cher Lloyd Olly Murs is emerging now…I honestly think that the format is better than Idol, and that Simon is a genius at promoting his artists, with few exceptions. I hope Idol can improve, but the judges were horrible over the past two years, and I don’t think that Nigel has learned his lesson quite yet about White Guys With Guitars. But you have the right to your own opinion.

  • mjsbigblog

    Britney had three Top 10 hits last year…has-been seems a little harsh?

     Whoa Britney fans! Notice I said “a little bit” of a has been. My mistake. I thought Britney’s hits were actually a couple of years ago, not just last year.

  • SullyD

    Kinda late to the party, but I agree with most of the guys. Britney had a lot of hits from her last album and her tour was extremely succesful, so she’s not a has-been of any shape or form.

  • TheGreatXL

    I would have agreed with that maybe even last year, but it was still cutting it close with JLo’s constant promotion. But with Mariah and Nicki, there is no way Idol will be contestant focused this year. Good or bad, singing shows are all now about the judges too. Idol is no different.

  • mjsbigblog

     But you have the right to your own opinion.

    Gosh. Thanks. Considering this is my blog and all, I think I do. LOL. Why is the thinking of some fans so black and white?  Just because I criticize something doesn’t mean I “hate” it.

    I did hate X Factor Season 1, as did a lot of other folks. I’m not an outlier.  I am intrigued by Simon’s reboot, particularly the new panel. But for LA to say that the show will be more about the contestants than the judges is disingenuous.  X factor is DESIGNED to  be about the competition BETWEEN the judges! And with a higher-profile panel, I can only see it being more so, rather than less.   

    But, we’ll see.

  • hcpoirot

    A singing show is about 100% contestant if:
    - The show did not show a lot of the judges and more about the contestants.
    - The show didnot promote in front any of the judges (who are singers) new album or single or anything.
    - The show did not ask the judges to sing on the stages on live show or result show.

    Sadly, none of these 3 shows (The VOice, X factor and even idol) manage to tick the boxes.

  • fuzzywuzzy

    “Isn’t Britney a little bit of a has-been looking for a comeback?”

    I’m not so sure, MJ, based on her Pollstar concert stats for 2011:

    In North American tours, Britney ranked 14th with $38.3 million gross revenue, an average of 9,126 tickets per show (average ticket price/show = $90.54), and an average of $832,609 gross per show, for 47 shows.

    ETA: For perspective, on the above list:

    Katy Perry ranked 23rd with $28.4 million gross revenue, an average of 11,810 tickets per show (average ticket price/show = $42.93), and an average of $506,952 gross per show, for 60 shows.

    Rhianna ranked 34th with $22.5 million gross revenue, an average of 11,511 tickets per show (average ticket price/show = $69.76), and an average of $803,049 gross per show, for 31 shows.

    In worldwide tours, Britney ranked 11th with $68.7 million gross revenue, an average of 8,724 tickets per show (average ticket price per show = $98.43) and an average of $858,750 gross per show, for 82 shows.

    As impressive as those stats are, however, they are pale when compared to her 2009 North American tour stats (which are about double in gross revenue, tickets per show and average gross per show):

    Britney ranked 4th with $82.5 million gross revenue, an average of 18,383 tickets per show (average ticket price /show = $88.04) and an average of $1,618,381 gross per show, for 61 shows.

    So yeah, I guess relatively speaking, Britney is in a bit of a “slump”. lol

  • chillj

    HAHAHAHAHHAAHAHAHAHHAHAHHAHAHAHAHAHAHAHAHAHA.  And if you believe LA, I have some fine swampland to sell you.

  • callmecrazy

    L.A., lemme introduce you to delusion!

  • http://twitter.com/pieceoflime Jen

    Britney Spears? A has-been? You’ve got to be kidding me.

  • fantoo1

    Sure idol is about the judges too, I never said it wasn’t. But compared to The Voice coaches performing every other show, making it about themselves, or the X Factor judges being in competition with each other, idol is more contestant based.

  • elliegrll

    I think that it would be very easy for them to make the show about the contestants.  All they would have to do is stop the fake fighting among the mentors, and give the contestants their due after they finish their performances.  LA and Simon would have to abstain from blaming each other for poor song choices, staging, and how the contestants are dressed.  

    I think that Simon was trying to make some of these changes at the end of the first season.  He gave some of his contestants credit for picking out their own songs.

    I will admit that when the season starts it’s going to be all about Britney, but that makes sense. She’s the reason why a lot of people will tune in for the first few shows, but it will be up to the contestants to make sure people stick around for the whole season.

  • callmecrazy

    I sure hope they have worked out the awful kinks from last season.  And that this upcoming season’s winner won’t be kept in hiding in L.A.’s bunker.

  • http://twitter.com/eric_ascher Eric Ascher

    I said that you hated it because of statements you made in the past that you hated season 1. I too thought season 1 needed some work. Paula and Nicole were useless, Steve was horrible, and the contestants weren’t so great with a few exceptions. And I was trying to be as polite as possible, and I mean no disrespect. (sorry if my grammar here was horrendous, but I fully admit that I’m not great when it comes to commenting yet)

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Hey MJ, wanted you to know that my post was playful and the mix up made me smile. I knew what you meant and I also know that you have about 100 shows coming up at once and you are trying to get information out to us as soon as humanly possible. It’s hard to read context over the internet, so my attempt at dry humor might not have come across like I meant it to. I wanted you to know that I appreciate all the news you bring us on some of my favorite shows to watch!

  • http://twitter.com/eric_ascher Eric Ascher

    And actually, this is my favorite blog on the internet, and I am forever thankful to you for tipping me off to X Factor UK back in season 6. Not to mention your posts on tour announcements (leading to me seeing some idols I loved), recaps (so I can skip the audition episodes and only watch the people who have a shot), and more.

  • mjsbigblog

    Thanks. I have to admit that I’ve been feeling a little stressed lately. :)

  • http://twitter.com/MikhailXO MichaelG (MikhailXO)

    If the focus will be on the contestants and ‘off’ the judging panel, then perhaps they should have chosen some bald, portly, little-known-to-the-public music executive instead.  But I suppose they could not do without the professional credentials and vast musical expertise of 19 year old Demi Lovato.

  • http://pulse.yahoo.com/_ACMLXLYSSX73RNYQOUZWSO2I4U Enough already!

    Oh there are going to be contestants???   Well knock me over…first word I have heard concerning them.   How does this statment factor into Simon’s rant about the Voice show and Xtina vs Britney?   Just thinking aloud.

  • Jordana33

    Interesting judges attract more viewers, and these viewers eventually shift their focus to the contestants, so to me, it’s a win-win situation for all.  If I were an X-Factor contestant, I would have no objection to the producers using Britney as audience bait especially if the ultimate goal is more people watching me!  Simon Cowell was a large draw for Idol viewers in the early days. It matters less now, because Idol has so many loyal viewers.

    Aside from being new shows, I think The Voice and X-Factor will always highlight the judges more than Idol, because their judges play a major role in coaching the contestants. I actually enjoy watching these dynamics and have no problem remembering the good contestants.

  • Happyhexer

    You are a victim of your own success, MJ!  And yes, I mean that in a kind, not sarcastic, way.  :-D

  • fuzzywuzzy

    “Also, L.A. boasts that the new panel, “It’s not some has-beens. It’s not some wannabes.””

    This sounds like a thinly-veiled diss of Pauler and Nicole. Not classy, L.A.

  • Karen C

    A singing show is about 100% contestant if:
    - The show did not show a lot of the judges and more about the contestants.
    - The show didnot promote in front any of the judges (who are singers) new album or single or anything.
    - The show did not ask the judges to sing on the stages on live show or result show.Sadly, none of these 3 shows (The VOice, X factor and even idol) manage to tick the boxes

    Idol didn’t promote the judges through about Season 7 or 8, I believe that was the first time that Paula Abdul had a single and performed on the show.  So I believe Idol did follow this in the beginning.

  • Karen C

    But for LA to say that the show will be more about the contestants than the judges is disingenuous. X factor is DESIGNED to be about the competition BETWEEN the judges! And with a higher-profile panel, I can only see it being more so, rather than less.

    That’s what I think too.  I think if the contestants are seen as individuals and not part of a team, it lets them develop more as artists. But we’ll see what happens this year.

  • tripp_ncwy

    Xfactor Press;

    HOT 99.5 @hot995
    @tkradio talks with @britneyspears and @SimonCowell about drama with @NBCTheVoice and @XFactorUSA pic.twitter.com/6yXuEo6W”

    toby knapp @tkradio
    @XFactorUSA Simon calls out @TheVoice, says move to air show on weds is “cheating” and “mean spirited” and hopes it backfires…

    toby knapp @tkradio
    @SimonCowell clearly pissed about @NBCTheVoice weds show, and he has good reason… they had an agreement. More to follow from LA…

  • Jazz_11

    I think they’re trying to create more buzz.. lol.. While Idol’s going to be a snooze… zzzzzz

  • http://twitter.com/doesmonaknow DoesMonaKnow

    Wasn’t Idol about the “mean judge” from the very beginning? Maybe people didn’t know who Simon was but they showed him a lot early on. He was a big part of what got the show watercooler buzz before people had latched onto their favorite contestants.

  • fuzzywuzzy

    “toby knapp @tkradio
    @SimonCowell clearly pissed about @NBCTheVoice weds show, and he has good reason… they had an agreement.

    An “agreement”? Like verbal or a handshake or something? Hard to believe that Simon would rely on something not in writing.

  • fuzzywuzzy

    toby knapp
    @simoncowell lights up KOOL smoke, @britneyspears looks disgusted LOL during interview with another station…

    So much for Simon quitting smoking after he had his alleged nervous breakdown. lol

  • Guest

    These judges on X Factor should either judge OR mentor… their judging of each others category stinks… and the fawning over their own contestant… la de dah … big fat yawn in my opinion

  • fantoo1

    Well idol would still be flattered to know that you care about them enough to talk about them, lol. People don’t really care about XF or TV to say “it’s not as good as idol.”

  • tripp_ncwy

    toby knapp ?@tkradio
    @simoncowell “the simple truth is @nbcthevoice does not want u 2 see this show…”

    toby knapp ?@tkradio
    @SimonCowell gets in the headphone business with @sony. XHeadphones 2 debut on @xfactorusa on 9/11. $299 in stores on 9/15.

  • Karen C

    Wasn’t Idol about the “mean judge” from the very beginning?

    I think that’s different from the judges promoting their own music,and the focus was still on the contestants.  Judges gave their opinions and critiques but were not really competing with the other judges. 

  • elliegrll

    Well idol would still be flattered to know that you care about them enough to talk about them, lol. People don’t really care about XF or TV to say “it’s not as good as idol.”

    I think that people said it by not tuning in to watch the X Factor in the numbers that they did to watch AI.

  • http://twitter.com/doesmonaknow DoesMonaKnow

    I guess I just don’t see the inherent problem in having judges who use the platform of a TV show to promote themselves. It gets messier on shows where it’s about which judge “wins” the season but that hasn’t stopped X Factor UK from launching several stars. JLo and Steven promoted themselves plenty but it didn’t stop Scotty from catching on with fans.

    Idol didn’t have obscure/has-been judges out of the goodness of its heart but because that was all they could get back in 2002. If Britney or Shania Twain had stepped up at the last minute to judge AI back in Season 1, FOX would have kicked Paula to the curb so fast and we would have been treated to regular performances of their latest singles and that would have set the paradigm… But I get it, it’s all about what fans were used to and now it’s changed and people don’t like that so much.

  • Jordana33

    I think that’s different from the judges promoting their own music,and the focus was still on the contestants.

    The only reason the original Idol judges didn’t promote their music was because they had no music to promote. Paula Abdul released one single in season 7 and she certainly didn’t hesitate to use Idol to promote her single and music video.  J Lo and Steven Tyler each performed multiple times this past Idol season, which is more than anything The Voice judges ever did. e.g. Adam Levine performed “Moves Like Jagger” once last season, and “Payphone” once this season. These shows may pretend to be different, but when it comes to self-promotion, they’re all the same.

  • fantoo1

    How about all those times The Voice coaches performed those group songs together? I can’t remember what song it was, but the opening montage of season 2 had CeeLo, Xtina, Blake, and Adam all performing. Then of course all those times when they performed with their contestants. Imagine the outrage if Steven and Jennifer did those kinds of performances with Randy on bass lol. Or if they did the cheesy group performances with the contestants.

  • http://twitter.com/KariannHart Kariann Hart

    X factor is DESIGNED to be about the competition BETWEEN the judges! And with a higher-profile panel, I can only see it being more so, rather than less.  

    Absolutely, MJ!  The same is true of The Voice.  I had such a hard time watching X Factor because of Simon Cowell.  If it wasn’t for Rachel and Melanie, I probably wouldn’t have watched the show.  Sometimes LA Reid was cool, but it was Paula who I enjoyed judge watching.

    Maybe Nigel will figure it out and make the Contestants just as important as the Judges.  We haven’t seen that in years on Idol.  I fear drastic changes on Idol from Nigel’s posts.  I believe the change will be giving more power to the Judges like it is on SYTYCD!

  • Jordana33

    Those were covers, not their own singles. I don’t see how that promotes any of their own songs. There would be no outrage from me, if Steven and Jennifer sang covers with the contestants. The outrage would come from J Lo having to lip-synch with them.

    The worst example of shameless self-promotion that I have ever witnessed happened on the Idol stage when Kara DioGuardi decided to ambush that contestant (‘bikini girl”) who was singing on-stage during the season 8 finale. 

    ETA: I’m curious. Did anyone have a problem with the recent show “Duets”? It showcased the judges far more than any of the other singing competitions under discussion.

  • Montavilla

    ETA: I’m curious. Did anyone have a problem with the recent show “Duets”? It showcased the judges far more than any of the other singing competitions under discussion.

    That wasn’t my big problem with Duets.  The whole point of the show was for the judges to sing with the contestants, so the draw was to watch your favorite judge sing each week.  

    My big problem with Duets was that it wasn’t all that interesting to watch.  It was sort of like a really old-fashioned variety show, like… The Lawrence Welk Show.  

    Maybe if they threw in some comedy and animal acts…

  • mjsbigblog

    Simon called it a “gentlemen’s agreement” so, no, I don’t think it was in writing. 

    But I don’t blame Simon for being pissed! America’s Got Talent basically CARRIES NBC through the summer!  AGT led NBC to #1 on the night the show airs week after week. The show brings in so many viewers, NBC repeats it ad nauseum all week.

    The least NBC could do as thanks is not f*ck with his other show.

  • Montavilla

    I’ve been watching Project Runway, and the nice thing is that, in addition to the big prize, there are some really cool intermediate prizes — like getting one design promoted by a retail chain.  

    Right now on Idol, there is only one intermediate prize: getting on the tour.  I think that if the show were to add some smaller prizes — maybe a special mentoring session, or maybe to be featured on a single recorded by a guest, that might increase the excitement for the viewers — especially if they can help vote for the win.

  • http://profile.yahoo.com/XDQP2Y46M5B3OHOKALDDGDHQCM Leandro

    The fan wars just stopped and they has just become the show wars. lol

    A show only about the contestants would be utterly boring and nobody would watch. Back in the day there were MILLIONS of people turning on the TV just to see Simon being mean with the contestants. Shows that don’t have an interesting judging panel just tank – Duets and Sing-Off are good examples.

  • Karen C

    A show only about the contestants would be utterly boring and nobody would watch. Back in the day there were MILLIONS of people turning on the TV just to see Simon being mean with the contestants.

    I don’t think it was just this, maybe at the auditions but after that, especially when they get further in the competition, it becomes more and more about the contestants.

    That first season,even if Simon hadn’t been so mean, don’t you think Kelly Clarkson still would have become popular once she got on the show?

  • Karen C

    That does sound like an interesting idea. Only problem is that the show tries to avoid showing who the top contestants are, so I don’t know how they can have an audience vote without showing this.  Maybe something like a random drawing would work.

  • http://profile.yahoo.com/XDQP2Y46M5B3OHOKALDDGDHQCM Leandro

    Maybe she’d have become so popular but ratings would not have been so great if Simon weren’t like he’s. It’s a part about the contestants and a part about the judges.

    By the way, Kelly is one of the few people who isn’t buying this “show-war”. She has been on 2 of these shows and is endorsing the third.

    ?@kelly_clarksonLooking forward to seeing @britneyspears & @ddlovato on X Factor :) Have fun ladies and find some great talent!

  • Incipit

    “It’s probably more about the talent on the stage than it is about the judges’ panel.”

    Bwahahaha! Love the “probably”.

    L.A.Reid is a funny guy. I didn’t know that about him. 

  • fuzzywuzzy

    Good point, MJ. I had forgotten about AGT on NBC.

  • TheGreatXL

    So very true. NBC is kind of burning bridges here.

  • http://twitter.com/tinawinabina Tinawina

    Honestly the clips of Demi Lovato adorably talking mad sh*t to Simon really makes me want to give X Factor another chance this year, but I’m afraid to waste my time and end up disappointed. It was so damn LOUD and over-dramatic and full of mean bickering judges who cared more about themselves than the contestants while picking HORRIBLE, old ass, ill-fitting songs for them to sing…

    But maybe LA is singling they realized that mistake last year and really will focus back on the contestants a bit more. Plus I cant imagine Britney and Demi picking those same crusty songs…

    I don’t know. I guess I have a coupe of days to make up my mind. Heh.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    The start of the X Factor season is working out as perfect timing for Demi Lovato. This week is her second week to have the #1 Pop song in the US.
    Interesting note: One year ago, Britney Spear’s had the #1 Pop song with “I Wanna Go”.