Kelly Clarkson Amazon Commercial, Plus “Wrapped in Red” Goes Platinum (VIDEO)


Watch this super-adorable ad featuring Kelly Clarkson! In it, as “Underneath The Tree” plays on the track, Kelly becomes part of a little girl’s fantasy as she gazes at her new Kindle Fire.

The ad, which premiered during last night’s Christmas at Rockefeller Center special, is awesome promo for the holiday album, Wrapped in Red. (As was her appearance on the special!)

Speaking of which, you can buy the CD for only $5 at Amazon! What a steal

Click to buy Wrapped in Red at Amazon – Only $5.

And more good news from RCA: “Wrapped in Red” has been certified platinum by the RIAA! So far, the album has sold 330k including 131k last week. Certification is based on albums shipped. But with the holiday season just starting, album sales should at least come close to the million mark. Congrats Kelly.

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  • Amy Beth

    Will they deliver the album by drone?

  • Jason Gorny

    Wait how is it platinum already?? lol

  • Mateja Praznik

    There are three full weeks of sales until Christmas and a few days of the 4th …

  • breakdown

    I know they will certify at 700K but this is way early!

  • Jason Gorny

    i haven’t seen any predictions for album sales next week. WIR is doing well on iTunes and with promos this week, hopefully it will sell a lot of copies (100k?) and with amazon selling it for $5 will help. Then we will have the holiday special which should help with the sales of the CD for that week. Not sure if Kelly will be doing any other promos. What about the XF USA, GMA, and SNL? Im confident by the end of December, WIR will have sold over 500k.

  • standtotheright

    I compared her sales to Stewart, Buble, and Shelton last year, and I think the range of actual 2013 sales will be on the order of 725K-900K depending on how well the promotion plays out. I’m guessing lower end. Which makes this certifcation, like all early certifications, annoying to me. Certify when scanned sales are within 100K.

    The commercial is way cute, though.

  • heartly

    Maybe they’re evening out for certifications that they should’ve gotten in the past but are sitting on instead? lol

  • hellomusicgirl

    The whole certification thing is kind of a joke to me anymore. I’ve seen many albums be “certified” that still have yet to reach that sales level. So does the RIAA sell these certifications? Or just give them as favors to certain labels?

    I don’t doubt that Kelly will likely go platinum with this album. I bought a copy and love it. It annoys me that they have cheapened the designation of platinum though by giving it out before it’s actually been reached.
    Yeah, I may eventually get an A in that Econ class I’m taking but if you go ahead and give it to me halfway through the term, then what’s the point? It hasn’t been earned yet.

  • Jason Gorny

    what do you mean?

  • hellomusicgirl

    Platinum is 1 million. She may make it there this year since the biggest weeks for Christmas albums are still upcoming but 330K is pretty far from 1M to already be designating it as so.

  • windmills

    Yea, I tried something similar last year except I don’t think I used Buble, I did try Shelton and I also used Lady A. I came up with 700-750k for Kelly and then figured that with her multi-format radio exposure, 750-800k was not out of reach. But if things break right and WIR goes even higher I’d be thrilled.

    I get that the platinum cert seems kind of ridiculous for the current level of sales but it just goes to show how these certs are announced for promo purposes. I’d have more of a problem with it if it weren’t pretty clear WIR will actually scan platinum in the foreseeable future.

  • heartly

    I don’t have time to go through the list now, but there are many songs and albums that she has actually sold (not just shipped) that meet the requirements to be certified at whatever level and they have nothing. Just for example, her All I Ever Wanted Album from 2009 sits at 974,000 sold (as of Nov. 10), yet isn’t even certified Gold.

  • Eilonwy_has_an_emu

    So does the RIAA sell these certifications?

    Yes. The label pays for the sales audit when it wants the certification.

    If the label (or the intervening distributor) can convince enough retail outlets to buy lots and lots of albums, an album can qualify for certification long before its sales to consumers reach the benchmark number. When done to excess, it’s called “channel stuffing,” and all sorts of manufacturers do it to and with retailers.

    Now that accurate retail sales scanning tools are so widespread, I’d like to see RIAA switch to certifying based on actual sales-to-consumer. RIAA would be able to skip the audit process and just buy a Soundscan subscription for the sales data.

    (If you sell only at churches, campgrounds, and fans’ backyards, you wouldn’t be eligible for certification because Soundscan won’t count those sales, but if that’s your business plan, you’re probably not selling at certifiable levels anyway.)

  • standtotheright

    They aren’t “favors,” as the label has to pay for them, but it’s basically the labels showing the RIAA that stores did in fact order enough copies that *could* be sold to music fans to meet the level. Of course, sometimes those stores buy their copies from the label, can’t sell them, and unload them for pennies on the dollar elsewhere or even return them to the label.
    There was some use to it back in the day when Soundscan wasn’t as fast and ubiquitous as it is now, but it’s long outlived its purpose, other than as a PR hook. (Which is, of course, why labels will continue to use it.)

  • standtotheright

    Oh, 900K was not the modal projection at all. 700-750K is quite reasonable.
    I think we both agree that by EOY 2014 it will have scanned, but that’s a long time from now. Oh well. She’ll be fine.

  • Jason Gorny

    Yeah it’s no big deal. It’ll eventually reach the platinum status. at least kelly can say she has 5 platinum albums (would be 6 if all i ever wanted was certified platinum arghhhh)

  • Jason Gorny

    True. We can pretend this certification is for All I ever wanted haha. Do you guys think RCA will get it certified as gold or platinum one day?

  • Baptized

    So, Baptized will be certified Gold soon. RCA must like certifying albums before they get there. See ‘BREAK THE SPELL’

  • Jason Gorny

    Went to RIAA website and didnt find anything for wrapped in red

  • fuzzywuzzy

    “Now that accurate retail sales scanning tools are so widespread, I’d like to see RIAA switch to certifying based on actual sales-to-consumer. RIAA would be able to skip the audit process and just buy a Soundscan subscription for the sales data.”

    I agree. I’m a Kelly fan, but I’m surprised that RCA has already received RIAA platinum certification (even though I think that WIR will have no problem selling platinum, if not this year, then for sure next year). It’s weird though, because a number of Kelly’s previous singles and albums haven’t been RIAA certified (even though they have sold (to consumers) more than gold or platinum designations), so maybe they are trying to make up for those past lapses? lol

  • Eilonwy_has_an_emu

    Well, it’s not just an RCA thing, and it varies with the publicity cycle.

    The usual pattern is that the album has made fairly substantial sales early in its release cycle, and the label is hoping that being able to tout “gold album!” or “platinum album!” at some upcoming promo opportunities will help kick sales into higher gear. If the album’s instead been a slow-and-steady grower and nothing major for promo is ahead (or radio’s already safe, due to really successful singles), the label is more likely to wait until closer to when scanned sales reach the benchmark.

    There’s a known psychological principle here, that many people will buy something because it’s popular.

  • fuzzywuzzy

    RIAA did an audit and 1 million copies have been shipped (sold) to retailers. As others have mentioned, I’m in favor of not certifying any albums until they have sold (to consumers) close to the designated level of copies.

  • fuzzywuzzy

    It just probably hasn’t been posted yet.

  • fuzzywuzzy

    Cute promo!

  • Amy Beth

    Nvm bad info

  • heartly

    Going away from the certification side of this post, I didn’t even notice a dog in the video until Kelly tweeted this cute picture with it.

    Kelly Clarkson ?@kelly_clarkson 4h
    I loved meeting @mrfloppybear on the @amazon commercial shoot! He’s so sweet!

    And the “dog” seemed to like her. haha

    Floppy Bear ?@MrFloppyBear 4h
    She’s my new Girlfriend. She calls me “Floppy Joe”. @kelly_clarkson is the nicest EVer!!! Her Christmas album is rockin.

  • Cathy Mcguire Kosak

    Platinum is still 1 million for albums….Hard to get ….Big accomplishment…… album is Gold at 500 thousand

  • LongKissGoodnight

    It’s a promo strategy. Plain and simple.
    Kelly is popular enough so that label could convince retailers to stack a large number of albums before the relatively short window of Christmas-album-mania is over, now they are going to use this certification to convince consumers to pick up the album during said short window.
    With regular albums the curve is much smoother, so but the time the album riches million copies shipped era is coming to the end, and certification is no longer is a matter of urgent business.

  • fuzzywuzzy

    Yeah, I realize that it’s a promo strategy. I was just joking about RCA making up for past “lapses”. Labels have done this for other Idols as well, e.g. JHud and Scotty’s Xmas album were both RIAA certified when the sales of their albums to consumers were still far away from the RIAA certification level. I can understand this strategy being used for Xmas albums (with a limited sales period), but not for regular albums (e.g. JHud).

  • Porfivor Nixon

    That’s fantastic news about platinum. Kelly has been counted out so many times but she just keeps on going, defying expectations. It’s amazing how this first American Idol has done so well and beats the odds.

  • fuzzywuzzy

    This is a bit OT, but do you know why Kelly sang “Run, Run, Rudolph” instead of “Underneath the Tree” at the Rockefeller tree lighting? I mean, she looked and sounded great on RRR, but I thought that they are mainly pushing UtT?

  • mjsbigblog


    This post is about Kelly. When your snowflake is certified, I’ll be sure to post the news.

    NO THREAD JACKING. Keep the post on topic.

  • september21

    Awe…that’s cute. Hope she does Silent Night on her special. Underneath the tree is cute…but gawd….the rest of the CD is 100x better!

  • CB40

    because she sang it on The Voice on Monday and has her own special next week, so they diversified.

  • fuzzywuzzy

    Is this your speculation or from some official source? If it’s from an official source, who was that source?

  • CB40

    Speculation, no source :)

  • HaloBird

    Same as what CB40 is speculating. They also filmed this the day she did the Today Show and Fallon. They filmed Fallon during that afternoon and recorded UTT for later use and according to a report from someone that was at that taping, she was having a tough time with it. It could’ve just been the circumstances right then because she sounded great for the tree lighting later on.

    I think this probably fell under trying to sell the album versus just the single. She’s also on Ellen tomorrow singing UTT, I think.

  • iluvai

    That was a great ad! Kelly is very photogenic.

  • ?ukasz Mantiuk

    It’s 330 now. Next week will over 100, after christmas special another 100, and holiday weekend maybe even 550 so I think she will reach something around 600-650

  • ?ukasz Mantiuk

    Is there any explanations why they didn’t certified it yet?