Justin Bieber Ft. Nicki Minaj – Beauty and a Beat Music Video (Publicity Stunt Hooray)

By On 10/12/2012 · 19 Comments · In American Idol, Nicki Minaj

Share on TumblrShare via email

After a super obvious  publicity stunt that included a tweet that his laptop was stolen, and a mysterious tweeter that claimed to have the footage, Justin Bieber releases the “footage” himself via his new music video “Beauty and a Beat”.  Bonus: Our favorite cray cray American Idol judge, Nicki Minaj, raps the bridge.

When the tweeter arrived and Justin began engaging them, it was pretty clear we wuz bein’ played.  E Online, friend to publicists everywhere, even played along! And many other blogs picked up the story. Hooray. Vevo is begging Beliebers to help Justing get his 24 hour record back from One Direction, “#Beliebers: Your mission, should you choose to accept it, is 10 MILLION views in 24hrs.”

Oh yeah. The video.  There’s a swimming pool and babes. And Nicki in a pink tutu.

Watch below.

Tagged with: •
 
  • http://pulse.yahoo.com/_F3XJE5GRAUMYR7Y5RYZUW7SC4U md

    Justin seemed pretty excited at the end. They must not have water slides in Canada.

  • http://twitter.com/Miztig Miz

    Boy does that stink.

  • justmefornow

    Wow. That was definitely 5 minutes well spent.

  • http://twitter.com/Wonderstruck01 Wonderstruck

    That was cute.  Looked like everyone was having a blast. 

  • Kitwana

    At first I wondered why Justin Bieber needs a publicity stunt. Other than One Direction, I can’t think of any artist who gets more publicity today than Bieber. Then I saw that One Direction recently beat Bieber’s record for most Vevo views in 24 Hours http://www.teen.com/2012/09/27/news/one-direction-breaks-justin-bieber-vevo-record/ 8.24 million views of Live While We’re Young beat 8 million views of Bieber’s Baby. Bieber feels the heat. I’m playing my part. I’m playing Bieber’s new video on multiple machines and on replay. Hopefully if everyone on MJSBIGBLOG watches Bieber’s video 100 times today, he can beat the One Direction record and……

  • standtotheright

    Then I saw that One Direction recently beat Bieber’s record for most Vevo views in 24 Hours http://www.teen.com/2012/09/27... 8.24 million views of Live While We’re Young beat 8 million views of Bieber’s Baby. Bieber feels the heat.

    Oh noes! #firstworldteenidolglobalsuperstarproblems

  • lovesickheroine

    There’s no way it would reach 10 million views by the end of the day ’cause as of now there are only 306 views

  • elliegrll

    I think that both acts will be okay.

    The video was cute, and the song is nice, but Nicki’s part could have been better.  I’m guessing that they relegated her to the bridge, so it would be easier for program directors to edit her verse out if they want to.

  • Jordana33

    You tube always gets stuck at 300 views in the beginning before it resets. With 72,000 “Likes”,  he probably already has a few million views. 

  • http://profile.yahoo.com/DY5236XYY2SBL7EJNTK5ROIGMA Madred

    Mess. 

  • jinxx315

    I love Minaj’s rap in this, it’s hilarious lol. 

  • fuzzywuzzy

    This video just emphasizes how far outside of Justin’s target demographic I am. lol

  • Christopher Auyeung

    SELENERRR. My favorite part.

  • Nasstopher

    I’m not a Bieber fan, but the concept of the video is new, I’ve never seen it before. 

  • snow_ghost

    I thought that was cute.   I don’t think Justin Beiber is going anywhere.   He will transistion into an adult star like Justin Timberlake.   The kid is talented, there is no denying that.

  • snow_ghost

    And I want to add, it’s nice to see water ballet peformers getting some love.  :)

  • Kitwana

    Unless Beliebers broke the VEVO counter (which is always possible), it looks like they did not reach 10 million views as hoped. The counter for the new video shows just over 5 million views in 24 hours.  Not quite the 10 million he asked his fans for but still pretty impressive.  I’m pretty surprised that VEVO and Bieber’s team did not do more to make sure that the 10 million target was met or at least more than the One Direction 8.24 million views mark.  Who knows, maybe they’ll come out later today and say that despite what the counter shows, they actually got 10 million views because the counter was broken by the heavy traffic.  Really, there’s nothing stopping them from making such a claim because nobody really knows how views are counted.

  • http://profile.yahoo.com/XDQP2Y46M5B3OHOKALDDGDHQCM Leandro

    I felt guilty, because I helped Bieb by clicking once. But I also disliked it. Therefore, I don’t feel so guilty anymore. BTW, he failed it, didn’t he? LOSER!

  • Kitwana

    Vevo promises to announce on Monday whether the record for most views in 24 hours was broken or not. Don’t know why they have to wait. Their own counter shows “only” 6.6 million views as of 6:45 pm EST on Saturday. I guess Vevo can claim on Monday that there were in fact 10 million views in 24 hours but that the counter “broke”. Of course the 1D fans will make a big public stink about that. But that’s a good thing. That just means more publicity for Vevo and Bieber. Real question is what’s in it for the fans that have to keep watching the video? Marketing is truly evil.