Idol Sales News – Week Ending 01/23/11

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Selling just 462 fewer albums than the previous week, Crystal’s sales continue to be relatively steady, especially considering her airplay situation. Thanks for the leak, Mr. Producer Man! (aka David Bendeth).

Other numbers when they are available.

68 Crystal Bowersox “Farmer’s Daughter” 6,682 (-6%; lw 7,144) Total: 129,637 (54) #19 on Rock (11 last week) Digital: 2K (15%) Digital Total: 25K
115 Carrie Underwood “Play On” 4K (+3%) Total: 1.937M Digital: 1K (5%) Digital Total: 226K
147 Fantasia “Back to Me” 3K (6%) Total: 395K
183 Lee DeWyze “Live It Up” 3K (-21%) Total: 112K Digital: 1K (-38%) Digital Total: 26K
193 Daughtry “Leave This Town” 3K (+2%) Total: 1,233M
Daughtry “Daughtry” 2K (+11%)
Carrie Underwood “Some Hearts” 2K (+10%) Total: 7.078M
Carrie Underwood “Carnival Ride ” 1K (+6%) Total: 3.171M
Jason Castro “Who I Am” <1K (-30%) Total: 13K
Chris Sligh “The Anatomy of Broken <1K (+68%) Total: 9K
Mandisa “True Beauty<1K (-4%) Total: 220K
Danny Gokey “My Best Days” <1K (+6%) Total: 202K

Downloads:
Jason Aldean/Kelly Clarkson “Don’t You Wanna Stay “57K (+5%) Total: 490K
Carrie Underwood “Mama’s Song” 13K (-9%) Total: 336K
Carrie Underwood “Temporary Home” 12K (+160%) Total: 663K
Carrie Underwood “Undo It” 7K (-9%) Total: 999K
Carrie Underwood “Cowboy Casanova” 5K (-6%) Total: 1.574M
Carrie Underwood “Before He Cheats” 5K (+2%) Total: 3.149M
Jason Castro “You Are” 2K (+8%) Total: 15K
Jason Castro “Hallelujah [Album Version]” 1K (+31%) Total: 56K

Rounded numbers from Brian at Idol Chatter.

 
  • springboard

    Mediabase

    AAA:
    71 51 CRYSTAL BOWERSOX Farmer’s Daughter 40 23 17 0.078

    HAC:
    25 25 LEE DEWYZE Sweet Serendipity 896 885 11 2.588
    +3 Spins
    -4 Bullet
    -0.002 AI
    28 30 HEDLEY Perfect 638 702 -64 1.324
    -15 Spins
    -13 Bullet
    -0.058 AI

  • luly

    Congrats to Crystal for being #50 on AAA :).

  • jpfan

    If only Crystal had a decent first week of sales, she’d actually be on her way to a gold record. And by decent I mean something like 75 or 80K nothing earth shattering. Her % drops are great but that first week really hurt.

    Still the longer she stays in the BB200 the more solid she looks as an viable artist in her genre.

  • ladymadonna

    Still the longer she stays in the BB200 the more solid she looks as an viable artist in her genre.

    Yep. Crystal’s numbers are the one bright spot in this otherwise grim Idol post-season. She’s not setting the world on fire but her steady sales are starting to really speak to her viability. Good on ya, girl.

  • Valentin432

    DYWS just reached the top 10 on the country charts:

    13 10 JASON ALDEAN/KELLY CLARKSON Don’t You Wanna Stay 3430 2936 494 24.993
    +78 Spins
    +30 Bullet
    +0.498 AI

    It’s moving along at a fast pace.

    It’s ranked n°2 on the itunes country rankings (n°26 overall) behind Back to December that is getting a lot of top 40 airplay.
    I hope Jason’s label will either release a proper video or promote it on other formats, this song seems to have cross over potential.

  • Tess

    if numbers are low to begin with its a lot easier to show less of a decline when the numbers go down… the smaller drop doesn’t make the numbers more impressive, though.

  • fuzzywuzzy

    Sometimes percentage increases or decreases can be misleading and aren’t as significant or meaningful as the actual sales numbers.

  • MrDuffin

    The important thing is that when folks do get a chance to hear Crystal they buy her album. As long as this trend continues she will do fine. I’m happy with the way things are going for her!

  • istersay

    Congrats to Crystal for getting on the chart

  • springboard

    The trend is not so much in her favor this week as FD saw a drop whereas other idol debuts usually have a sales increase on the first week of the new season.

  • standtotheright

    I guess that article about NPR delivering album sales is true. That was her biggest piece of promotion last week, right? And it wasn’t even one of the typical music shows.

    I don’t think anyone would accuse her of pulling a Mumford and Sons, but she does seems to be hanging in there.

  • Eriko

    If only Crystal had a decent first week of sales, she’d actually be on her way to a gold record. And by decent I mean something like 75 or 80K nothing earth shattering. Her % drops are great but that first week really hurt.

    I think her numbers would be better, had she gotten more than 2 weeks before the January slump. Wonder what the sales numbers for same chart numbers, BB #54 last week and BB #64 now, were in December? I realize over a longer period, the sales totals will adjust and end up being the same, regardless of release date.

    if numbers are low to begin with its a lot easier to show less of a decline when the numbers go down… the smaller drop doesn’t make the numbers more impressive, though.

    I´d like to see something support that statement. When I browse the top 50 at HDD, nothing suggests to me that percentage increases or decreases are related to sales numbers. Sometimes high sales have less of a drop than low sales and vice-versa

  • Kirsten

    if numbers are low to begin with its a lot easier to show less of a decline when the numbers go down… the smaller drop doesn’t make the numbers more impressive, though.

    When the numbers are smaller, the divisor is smaller too. If you sell 10,000 albums and then decrease the next week by 100, that is only a 1% drop. If you sell 1,000 albums and decrease the next week by 100, that’s a 10% drop. The same decrease in the number of units sold, but the drop looks much bigger because the divisor is smaller.

    So, I disagree. The smaller the numbers, the bigger the drops look. The smaller the numbers, the more volatile the percentages are week to week.

    Her numbers are leveling off. That’s always a good sign. A great sign would be the numbers increasing, but leveling off is far better than constantly declining numbers.

  • bridgette12

    springboard:
    01/26/2011 at 9:48 am
    The trend is not so much in her favor this week as FD saw a drop whereas other idol debuts usually have a sales increase on the first week of the new season.

    I think both Lee and Crystal’s album sells are only going to go down, unless they have a single that begins to make a impact on the radio and charts. Both selling just over 100,000 albums and practically no singles is not good, but I doubt RCA and JIVE is surprised by this.

  • Tess

    a 10% drop in sales @ 6,000 units would show a decline of 600 units…but a 50% drop at 60,000 units would be 30,000. But I think I would rather sell the larger number even though my decrease percentage is a much steeper decline. Percentage declines (or gains) don’t really give a true picture of units sold.

  • Eriko

    a 10% drop in sales @ 6,000 units would show a decline of 600 units…but a 50% drop at 60,000 units would be 30,000. But I think I would rather sell the larger number even though my decrease percentage is a much steeper decline. Percentage declines (or gains) don’t really give a true picture of units sold.

    That is obvious, but doesn´t have anything to do with what you said earlier.

  • Tess

    That is obvious, but doesn´t have anything to do with what you said earlier.

    I have always been talking about percentages since the gist of the conversation was that her percentage drop being small indicated how good she was doing…or am I missing something.

  • Valentin432

    ‘Idol’ album sales: Crystal Bowersox, Carrie Underwood, Fantasia, etc.

    Idol albums

    Crystal Bowersox, Farmer’s Daughter (7,000, -6%, 130,000) (#68 Billboard 200)
    Carrie Underwood, Play On (4,000, +3%, 1.937 million) (#115 BB200)
    Fantasia, Back to Me (3,000, +6%, 395,000) (#147 BB200)
    Lee DeWyze, Live It Up (3,000, -21%, 112,000) (#183 BB200)
    Daughtry, Leave This Town (3,000, +2%, 1,233 million) (#193 BB200)
    Daughtry, Daughtry (2,000, +11%)
    Jason Castro, Who I Am (less than 1,000, -30%, 13,000)
    Chris Sligh, The Anatomy of Broken (less than 1,000, +68%, 3,000)
    Mandisa, True Beauty (less than 1,000, -4%, 220,000)
    Danny Gokey, My Best Days (less than 1,000, +6%, 202,000)

    Idol-related

    Jason Aldean, My Kinda Party (24,000, -3%, 766,000 total) (#13 Billboard 200)
    Various, Now That’s What I Call Music! 36 (10,000, -16%, 494,000) (#46 BB200)
    Big Time Rush, BTR (8,000, -16%, 332,000) (#53 BB200)
    Glee Cast, Glee: The Music, Vol. 1 (4,000, -1%, 1.114 million) (#118 BB200)
    Glee Cast, Glee: The Music, Vol. 2 (3,000, -5%, 842,000) (#173 BB200)
    Santana, Guitar Heaven: The Greatest Guitar Classics of All Time (3,000, +8%, 246,000) (#178 BB200)
    Various, WOW Hits 2010 (1,000, -1%, 462,000)

  • CindyM

    If only Crystal had a decent first week of sales, she’d actually be on her way to a gold record. And by decent I mean something like 75 or 80K nothing earth shattering. Her % drops are great but that first week really hurt.

    Crystals first week sales were 59k right? An extra 21k at your peak would put her at 150k. That’s doesn’t seem like such a drastic difference that would make her gold record bound any more than her current numbers do. I’m curious, Danny and Crystal had opening weeks that were somewhat similar. Is she tracking anywhere close to his sales jouney?

  • jpfan

    For some reason, I thought Crystal’s first week was more like 39K (I’ve probably confused her with Lee). Releasing in November would have even helped more. She only had a couple of good selling weeks and then album sales fell off a cliff. Considering Crystal is getting very limited radio play, she’s doing ok selling albums.

  • Eriko

    Crystals first week sales were 59k right? An extra 21k at your peak would put her at 150k.

    Factoring in the same % drop, it would be around 172K

  • Elliegrll

    The trend is not so much in her favor this week as FD saw a drop whereas other idol debuts usually have a sales increase on the first week of the new season.

    The trend only shows us what’s happening with digital sales of the album, which doesn’t mean much, since the week before last Crystal only sold 2,000 digital albums. And any increase from AI returning would have been seen last week, but the postage stamp ads on Itunes didn’t lead to an increase for Lee or Crystal, or put Adam back into the BB 200.

    Crystals first week sales were 59k right? An extra 21k at your peak would put her at 150k. That’s doesn’t seem like such a drastic difference that would make her gold record bound any more than her current numbers do

    I agree. Crystals numbers show that her sales have stabilized, and they show that there is interest in her music, despite the fact that she isn’t getting a lot of airplay. The numbers may be small, but they are small for most AAA artists, but what’s happening does look promising, and indicates that the album will have legs.

  • girlygirl

    Actually no…Crystal still wouldn’t be on her way to a gold record if she had sold 75-80K her first week. Kris sold 80+K his 1st week and is still 170+K shy of reaching gold…Crystal is on pace to sell between 200-250K.

    I am impressed at how well Crystal’s sales are holding up, however.

  • Elliegrll

    Percentage declines (or gains) don’t really give a true picture of units sold.

    No they don’t, but they do show how well the album is holding up, as well as continued interest in the album. The most important thing is for any idol album to continue selling beyond the time period that idol fans usually buy the album, which shows the label that there is a market for their music, and that people are interested in the music, and not just the reality show contestant.

  • stwbcross

    Yikes, our Idol expectations have really bottomed out when we are celebrating sales of 7,000 after only 6 weeks since release.

  • Tess

    I am impressed at how well Crystal’s sales are holding up, however.

    She has been out for about 6 weeks…she should be “holding up”…most albums stay somewhat relative for 2 to 6 months before the bottom drops out. When the new spring releases hit the BB200 I wouldn’t be surprised if most of the current “rankers” disappear.

  • girlygirl

    does anyone have any numbers showing whether Kris and Adam’s albums got any sales boosts last year after the first audition episodes of S9 aired? Thanks

  • jpfan

    Many Idol albums drop off the radar very quickly. Considering her genre and her radio presence, she’s doing fine. Unlike Lee and other folks, she wasn’t shown or referred to on the shows, pre show etc.

  • Elliegrll

    does anyone have any numbers showing whether Kris and Adam’s albums got any sales boosts last year after the first audition episodes of S9 aired? Thanks

    This is the link to the Idol Chatter report for the week after AI debuted. http://content.usatoday.com/communities/idolchatter/post/2010/01/adam-lambert-kris-allen-see-weekly-album-sales-gains/1

    All of the idol alums albums were on sale on itunes, and Kris really benefited from that.

  • girlygirl

    thanks!

  • springboard

    Many Idol albums drop off the radar very quickly. Considering her genre and her radio presence, she’s doing fine. Unlike Lee and other folks, she wasn’t shown or referred to on the shows, pre show etc.

    Not really. Most keep steady sales in January/February, the drop is usually in March/April.

    girlygirl:
    01/26/2011 at 10:59 am

    does anyone have any numbers showing whether Kris and Adam’s albums got any sales boosts last year after the first audition episodes of S9 aired? Thanks

    KATA: 5000 > 6000
    FYE 10000 > 11000
    Also
    DATA: 8349 > 11000
    DCTA: 19394 > 31000

  • Elliegrll

    Not really. Most keep steady sales in January/February, the drop is usually in March/April.

    I want to correct something that I said earlier, Crystal’s small percentage drops don’t mean that she’s already established herself in her genre, or connected with people outside of the idol bubble, but they are a good sign.

  • AllenTX

    Well I think it’s way too early to say whether her sales is leveling off or still in steady declining albeit in a smaller pace. If you look it as a stock, I’d say that there is no support indicating bottom yet. She has no significant radio play, the promo probably is drying off too, and judging from the music blogs I usually follow, there is no buzz for her in those certain “hip” circle yet. One of those things has to happen soon, otherwise I’d say she’s still mostly selling to the casual idol fans. only difference is that her sales is not frontloaded like some idols who have a strong following.

  • springboard

    I want to correct something that I said earlier, Crystal’s small percentage drops don’t mean that she’s already established herself in her genre, or connected with people outside of the idol bubble, but they are a good sign.

    Her sales have a pattern more in line with those of idols with higher pre-Christmas sales, as they are consistent with the last week of December sales (a reasonable 38k) rather than her first two weeks sales.

    Considering that her single has had little airplay so far, it is encouraging, but she’ll need the airplay to keep going.

  • tinawina

    She has been out for about 6 weeks…she should be “holding up”…most albums stay somewhat relative for 2 to 6 months before the bottom drops out.

    No, that is not true.

    The reason people follow percentages is because it is a relatively consistent way to measure how an album is doing whether is is a big selling genre or a low selling genre.

    As has been stated a million times, album sales loosely follow a general patten: debut week > 60-75%drop > 40% drop > 25% drop > maybe another 25% drop then from there anything can happen. Lots of album with no real radio play keep experiencing double digit drops from there until they disappear. We’ve seen that happen with Idol albums that have not had lots of radio play before.

    She hasn’t seen any steep drops yet. Its still early, but that fact that she isn’t plunging is an encouraging sign. Is it a suoer!fantasic!incredicle! sign? No. But it gives reason or a little hope.

    otherwise I’d say she’s still mostly selling to the casual idol fans. only difference is that her sales is not frontloaded like some idols who have a strong following.

    It may be casual fans but they are they ones that don’t necessarily show up for every Idol. They have to be convinced too, but not as much as people who have never heard of you before.

    She’s not setting the world on fire, but there is some indication that people are responding to her promo. There may be a market for her stuff and that’s a good thing. Of course only time will tell the full story.

  • oceana

    Good for Crystal. I’m anxiously awaiting Casey’s numbers when his cd comes out. Hope they’re good.

  • Trina

    Neither Lee or Crystal got a mention in the premiere episode like the winner sometimes does so I’m not shocked neither got a big boost, Lee’s drop is bad though. Wasn’t he on sale on itunes?

    All I remember seeing of Lee on the premiere was a quick shot of him along with the other winners. DC got a big boost because he got major pimpage. Daughtry also got a nice promo package when season 6 kicked off. IIRC he got a strong boost too. Not making excuses for Lee’s drop but I think a reminder about who Idol viewers voted for, maybe play a little of one of his songs would have softened the blow

  • jpfan

    Not really. Most keep steady sales in January/February, the drop is usually in March/April

    If they’re lucky. Idols in the past have dropped off the BB200 entirely in 4-6 weeks. Especially if it’s a second album and/or they’re not managed by 19M. Look at Archie’s 2nd album for example. I still think she’s doing OK (for her genre etc.).

  • tinawina

    Not making excuses for Lee’s drop but I think a reminder about who Idol viewers voted for, maybe play a little of one of his songs would have softened the blow

    I don’t think that’s an “excuse” at all… I think its true. When I saw the ITunes ads I thought they were planning something, but I guess not. Maybe tonight in Milwaulkee, since it is the closest thing to Chicago?

  • larc

    tinawina:
    Maybe tonight in Milwaulkee, since it is the closest thing to Chicago?

    Pics I’ve seen from the Milwaukee audition show a lot of Danny, but no sign of Lee.

  • bridgette12

    Trina:
    01/26/2011 at 12:06 pm
    Neither Lee or Crystal got a mention in the premiere episode like the winner sometimes does so I’m not shocked neither got a big boost, Lee’s drop is bad though. Wasn’t he on sale on itunes?

    I really wasn’t expecting them to say anything about Lee or Crystal in the opening episode, but they might get a mention when the actual competition begins.

  • Trina

    Lee wouldn’t be seen in pictures because any promo/pimpage would be the result of editing.

  • larc

    A problem has been solved! I’ve been wondering about the real meaning of “less than 1,000″ in the weekly sales numbers Brian Mansfield posts. So I asked this morning. He said it’s “less than 900.” He departs from his usual practice of rounding up to the nearest thousand at 500 in this case since it could be misleading when actual numbers are so low.

  • LaRue

    Neither Lee or Crystal got a mention in the premiere episode

    They can’t be mentioned if they’re already forgotten about. :-(

  • bridgette12

    LaRue:
    01/26/2011 at 1:31 pm
    They can’t be mentioned if they’re already forgotten about.

    They haven’t forgotten about them, they are just being ignored as if last season’s finale never happened.

  • artemis

    Trina-the sale was on Amazon and counted for the week before- his album was the deal of the day for mp3s, where he went to #1 . Amazon doesn’t sell a lot of mp3s but it was enough that he had a sales increase last week. I don’t think he had any sale prices this week so he dropped back down.

  • Brian_C82

    bridgette12:
    01/26/2011 at 2:02 pm

    They haven’t forgotten about them, they are just being ignored as if last season’s finale never happened.

    They’re being ignored because they were forgotten. LOL.

  • larc

    bridgette12:
    They haven’t forgotten about them, they are just being ignored as if last season’s finale never happened.

    Idol is trying hard to pretend that the dead horse in the middle of their living room floor doesn’t exist. :lol:

  • Indigobunting

    Yeah for Crystal staying on the BB200 and having a lower drop!
    I think the AI promo starting up has helped some of the Idols a little. I saw Danny, Fantasia and Daughtry actually had a small increase in sales, not too bad for January (and older albums for Daughtry and Danny).

    I’m curious, Danny and Crystal had opening weeks that were somewhat similar. Is she tracking anywhere close to his sales jouney?

    I think her first month did track similarily. I remember he broke 100k his third week. Different time of the year, though (although it seems to me Idol fans buy no matter what).

    I want to say he stayed on the BB200 for 11 weeks, but honestly I really don’t remember, maybe one of my more # oriented Gokeyholics remember. I do recall at that time you needed 3k to stay at the bottom of the BB200.

  • Tess

    I really wasn’t expecting them to say anything about Lee or Crystal in the opening episode, but they might get a mention when the actual competition begins.

    Why would they be mentioned…they haven’t done diddly squat to prove that they are viable representatives for the AI franchise. They haven’t kept media talking, they haven’t sold much of anything, they haven’t proved that they have a huge fanbase, and they aren’t moving up the airway charts keeping the image of AI alive and well. If I were AI I would cut my losses and look to the future and would try and forget all about last season. The less anyone is reminded..the better in my opinion.

  • tripp_ncwy

    HDD One-Day Sales Estimate (debuts)
    “It’s Going to be Another Tough Sales Week”
    “After a nice debut by The Decemberists this week, the chart will return to its historical lows again…”

    2011 Grammy Nominations 40-45k (will battle for #1)
    Wisin Y Yandel – Los Vaqueros: El Regreso 35-40k (will battle for #1)
    Iron & Wine – Kiss Each Other Clean 28-32k
    Amos Lee – Mission Bell 27-30k
    Cold War Kids’ – Mine Is Yours 15-18k

  • Buffynut

    bridgette12:
    01/26/2011 at 2:02 pm
    LaRue:
    01/26/2011 at 1:31 pm
    They can’t be mentioned if they’re already forgotten about.

    They haven’t forgotten about them, they are just being ignored as if last season’s finale never happened.

    Oh wow! You guys are right! Is this the first time they have not mentioned last year’s runner up and winner in the first show? Yikes!
    They did show a quick clip of Leee winning, though, right? Or am I imagining that?

  • fuzzywuzzy

    They did show a quick clip of Leee winning, though, right? Or am I imagining that?

    I saw it too. They showed each Idol winning.

  • windmills

    Download sales from Brian at Idol Chatter

    The Jason/Kelly duet’s going gold next week, Carrie’s Undo It will go platinum next week, and Temporary Home’s sales went up +160%!

    Jason Aldean/Kelly Clarkson, Don’t You Wanna Stay (57,000, +5%, 490,000 total)
    Carrie Underwood, Mama’s Song (13,000, -9%, 336,000)
    Carrie Underwood, Temporary Home (12,000, +160%, 663,000)
    Carrie Underwood, Undo It (7,000, -9%, 999,000)
    Carrie Underwood, Cowboy Casanova (5,000, -6%, 1.574 million)
    Carrie Underwood, Before He Cheats (5,000, +2%, 3.149 million)
    Jason Castro, You Are (2,000, +8%, 15,000)
    Jason Castro, Hallelujah [Album Version] (1,000, +31%, 56,000)

  • steph6449
    Not making excuses for Lee’s drop but I think a reminder about who Idol viewers voted for, maybe play a little of one of his songs would have softened the blow

    I don’t think that’s an “excuse” at all… I think its true. When I saw the ITunes ads I thought they were planning something, but I guess not. Maybe tonight in Milwaulkee, since it is the closest thing to Chicago?

    Possibly. But that seems odd on the second week of the season if they are going to hark back to last year’s winner in any depth. Maybe if they have a little montage for Lee planned, they will save it for whenever he is expected to be on the show? Either that week, or maybe the week before to remind people about his story from last year in teasing the appearance coming up.

    Hoping to see at least a little of Danny and possibly Matt on tonight’s show, they were really cute together with the crowd in the videos on YT from the Milwaukee audition kickoff.

  • tripp_ncwy

    Don’t the previously winner’s usually get a winner’s package? I would think Lee would get something possibly to air the night of the first live show. David got one and Kris shot one but they ended up using mostly finale footage.

  • Trina

    David’s winners package aired the first episode of the new season. It was a montage of some clips of his performances set to A Daily Anthem, they also aired that Light On promo commercial during the episode, then they used TOML that same week in another montage.

    I thought what Kris filmed but got scrapped was a commercial type thing like the LO commercial? I haven’t even heard of Lee filming anything like that.
    This was the commercial, it ran a good month and a half leading up to the premiere.
    http://www.youtube.com/watch?v=hXt_WMV74hE

  • tripp_ncwy

    I thought what Kris filmed but got scrapped was a commercial type thing like the LO commercial?

    They aired something for Kris using some of the new footage they shot but I don’t remember when that aired. I just remember fans where mad because it only show him in profile and from the back from the new footage. The producer actually commented not long ago that idol chose to go with the finale footage because it was more dramatic.