Danny Gokey signs an eye wear deal with Wisconsin Vision. Check out the press release:
NEW BERLIN, Wis., March 8 /PRNewswire/ — Former American Idol finalist and current country music recording artist Danny Gokey has signed a two-year marketing agreement with Wisconsin Vision, the state’s largest independently owned optical company. For Gokey, known for his passion for eye wear, the signing is his first long-term endorsement deal and his first with a Wisconsin-based business. The agreement is Wisconsin Vision’s largest-ever marketing investment and first use of a celebrity spokesperson.
Under the agreement, Gokey will wear up to 60 pairs of Wisconsin Vision glasses, be featured in Wisconsin Vision Milwaukee-area marketing campaigns including television and outdoor advertising and social media, and make personal in-store appearances. News of the agreement comes after a big week for the Milwaukee native, who performed Saturday night in his hometown wearing Wisconsin Vision glasses. Last week Gokey also released his first 19 Recordings/RCA Nashville debut album, My Best Days, and appeared on American Idol also in Wisconsin Vision lenses.
“Milwaukee will always be home and supporting area-based businesses is important to me, ” Gokey said. “I’m known for my eye wear. With Wisconsin Vision I will not only have the best in fashion, but also the most accurate lenses available made right here in Wisconsin by a family-owned company.”
Gokey’s first Wisconsin Vision television commercial premieres in early May with filming scheduled for later this month. Outdoor advertising also starts in May while documentary-style videos featuring Gokey are expected to be posted to Wisconsin Vision’s web site http://www.wisconsinvision.com, Facebook fan page and other social media outlets in late March.
Financial terms of the agreement were not disclosed, although Danny has said in the past that any eye wear deal that he signed would benefit, Sophiasheart.org, the charity created in honor of Danny’s late wife Sophia to help at-risk children overcome obstacles.
