Danielle Bradbery - My Day - Sochi 2014 Winter Games Promo - VIDEO

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Campaign Featuring Danielle Bradbery’s “My Day” Debuts Tonight During “The Voice” at 9 p.m. ET on NBC

30-Second, 60-Second and Song-Length Versions to Air Across NBCUniversal Platforms Leading Into 2014 Sochi Games

STAMFORD, Conn. – December 10, 2013 – NBC Olympics has partnered with the Emmy Award-winning program “The Voice” to create a joint promotional campaign featuring Season Four winner Danielle Bradbery. The campaign, which debuts tonight on “The Voice” at 9 p.m. ET on NBC, is built around Bradbery’s performance of her song “My Day,” which captures the inspirational message of the Olympic Games, and is interspersed with footage of Olympic athletes.

Promotional spots of varying length — 30-second, 60-second and song-length versions — will air across NBCUniversal’s family of networks in the weeks leading into the 2014 Olympic Winter Games in Sochi, Russia. “My Day” is featured on Bradbery’s self-titled debut album, which was released on November 25.

The 60-second version will debut tonight on the “The Voice” at 9 p.m. ET on NBC. It will then be distributed across NBCUniversal’s social media networks, with a song-length version to be released next week.

“We are delighted to partner with NBC Entertainment’s hit show “The Voice” and last season’s winner, Danielle Bradbery,” said John Miller, CMO, NBC Sports Group. “The nature of Danielle’s song ‘My Day’ is uniquely suited to the ideals represented by the Olympics. We look forward to this unique collaboration being used often across the NBCU family of networks in the weeks leading up to the Games.”

“When I first heard the song ‘My Day’ I knew I wanted to cut it immediately, because the day I won ‘The Voice’ was truly the most amazing day of my life. The song reminded me of all the excitement and honor I experienced on that magical evening,” says Bradbery. “I am honored to be able to share the song through this special campaign honoring our Olympic heroes, who I look forward to cheering on this winter on NBC.”

  • TravelinThru

    Thanks for posting this video. It’s a great promo video — the chorus actually fits the scenes and the message is uplifting :)

  • Idolwatcher3

    NBC was smart to do this. The last Olympics they used Phillip Phillip’s Home and it skyrocketed. So this time NBC has decided to use a Voice winner’s song. Very smart of NBC.

  • girlygirl

    Great news for Danielle.

  • Lexie O’Neill

    Congratulations to Danielle.:))

  • Tess Herself

    Well, that was pretty insipid. As an Olympic fan I wouldn’t start humming this tune every time an athlete has a winning moment at the games. If the song didn’t have the words “My Day” it wouldn’t fit the circumstances its meant to project at all. Sometimes TPTB just get it wrong in my opinion. This is like trying to cram a square peg into that proverbial round hole.

  • http://www.glitzngrits.com/ AlesheaDominique

    I agree but I have a feelin’ we’ll here it so much we can’t help but sing it.Plus I really like the write Mallory Hope and think sometimes she has gotten the raw end of the deal. I really wanna see her succeed with a song she wrote.

  • Tess Herself

    Ads are meant to illicit interest from the viewer, if they are doing their job and get good feedback they will stick around. If the intended audience is turned off by a particular ad the ad will quickly die a sudden death. My vote is that this campaign will die very quickly once The Voice is off the air. If NBC polled me I would quickly tell them exactly what I think…it’s a NO.

  • Eilonwy_has_an_emu

    Eh, I thought the song really didn’t work with the montage when I watched it last night. This morning, on a second viewing, it seems non-bad but reminds me of old daytime soap-opera promo campaigns.

    I don’t think it’s a disaster. It’s not my cuppa, but that’s true for 90% of programming aimed at teh wimmins.

  • windmills

    Sure, why not? Out of the inspirational/big songs on Danielle’s album, I prefer this listening to this one. Congrats Danielle and congrats to songwriters Mallary Hope, Ross Copperman, and Tom Shapiro.

    I get why P2′s “Home” is being brought up but I feel like this is a different situation. The PR MJ posted said this is for a promo campaign for the Olympics, the song won’t necessarily be integrated into Olympics coverage the way “Home” was. More importantly, “My Day” is not going to be a radio single when this promo campaign is going on. “The Heart Of Dixie” is about to hit t20 and is nowhere near done yet. The song got a 2nd wind at Callout America and is now t3 and trending up next week. I don’t think “My Day” would do anything at country radio even if it were sent out. So I think Danielle and Big Machine will just take the exposure of an album track and the bonus promo, and just leave it at that.

  • http://twitter.com/EWGradySmith Grady Smith

    I’d really bet this does nothing to move the needle for Danielle. The beauty of the “Home” placements was that they were so under-the-radar. They let the Olympians shine in the footage — they never even credited Phillips. That made people want to seek out the track, so there was a notion of discovery. By including all this footage of Danielle singing and including the credit throughout the video, I think it takes away the whole cool-factor. Feels like NBC is trying too hard to make this song happen, which I believe will actually make it NOT happen at all. Unless they start being a little more subtle about it.

  • http://twitter.com/EWGradySmith Grady Smith

    Also, just realized that is a clip from The Voice, not an actual promo. That changes my feelings a bit — though I stand by everything I said. NBC needs to be careful how they showcase it.

  • maymay

    My Day itself sounds ok if you only listen to it. But this song seems lost when you watch this video. It can`t grab your attention. As a promo, this video makes the Olympics generic.

  • albean99

    I thought the song was very appropriate for the Olympics. If nothing else it should put her on non-Voice fan’s radar.

  • Derrick Johnson

    I 100% agree with everything you said

  • wonker1

    The song is about the ordinary being unrealized until the right components are added and sudden value becomes apparent coupled with the realization that the TIME is NOW to martial the Determination to make ‘MY DAY’ happen. It’s perfect and is performed by a gilded youth and vocal prodigy as supreme as an Olympic champion.

  • Happyhexer

    Right now, I like Danielle’s voice but not her singing. Still, I like this song a lot better than “Heart of Dixie.” Something about the phrasing of HOD doesn’t work for me. Leaves me cold; there’s no emotion and no real story-telling. The song may be climbing the charts, but hey, there’s a lot on country radio I’m not fond of.

  • http://dbdailynews.tumblr.com/ Brad Bery

    I think the song fits very well. The songwriter, Mallary Hope, even had the Olympics in mind for a video after she wrote the song.