Simon Cowell’s Syco Entertainment and YouTube announced Thursday that they are joining forces to launch a new talent competition titled The You Generation. The global contest is seeking entries from people with “unconventional and original talents”– from musicians and photographers to makeup artists, magicians and chefs.

The contest begins next month and is set to run for a year. It will seek auditions in a different category of talent every two weeks. Hopefuls can upload their work on a public You Tube channel. Syco professionals will judge the entrees.

There will be prizes every two weeks and a grand prize at the end of the year.

Via Associated Press

You’ve got to watch this promo featuring Simon Cowell as the scariest creeper ever. It’s like a trailer for a horror movie. Is this how you promote a new talent competition?

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  • http://www.facebook.com/people/Li-Wright/100001622678180 Li Wright

    Simon doesn’t have an original brain in his body. :)

  • http://profile.yahoo.com/XDQP2Y46M5B3OHOKALDDGDHQCM Leandro

    This seems to be tormented by The Ghost of Talent Competitions and he’s totally out of control!!

  • jammasta

    When I saw “Creeper Simon Cowell” in the name of this post, I chuckled. When I actually saw the video, I laughed at how true that title was. Yikes!

  • HermeticallySealed

    Desperation, party of 1.

  • Larc

    I thought “Creeper” had a typo and the “er” shouldn’t have been there.  ;)

  • http://www.facebook.com/people/Bug-Menot/100003601718986 Bug Menot

    I watched a couple of the “full” auditions. With Reece, it was very brief and Simon said he just thought he would pop by to say hello. Afterwards, Reece said he has no idea who Simon is.

  • usedtobelucy

    Wow, he’s deeply damaged, isn’t he? (also, not that good at promotion….)

  • usedtobelucy

    Wow, he’s deeply damaged, isn’t he? (also, not that good at promotion….)

  • http://www.facebook.com/lynn.resto Lynn Di Resto

    Idol has not been good since Simon left. He knows talent.
    The judges on idol this year would not know talent if it hit them in the head. One singer is worse than the next

  • http://twitter.com/Sassycatz Sassycatz

    So … he shows up in little girls’ bedrooms?

  • irockhard

    Er have you seen Simon on XFUS? Simon didn’t make Idol, Idol made Simon.

  • usedtobelucy

    “He knows talent.”

    Sometimes he does. On the other hand, it took him approximately forever to grudgingly admit that maybe Kelly Clarkson was okay, when Paula saw it out of the gate. Whereas he was a passionate champion of Carmen Rasmussen from day one. So I’d say his record is a little spotty. lol

    On the other hand, I do think that over the years his record of making worthwhile comments on contestants’ performances was better, on the whole, than anybody else’s who’s ever sat on the Idol panel. (not, I admit, a high bar to clear…) So that’s something

  • http://twitter.com/Sassycatz Sassycatz

    I’ll give Simon one thing…. He can certainly make something out of nothing, i.e., One Direction, Cher Lloyd, Olly Murs, etc., 

  • http://twitter.com/eric_ascher Eric Ascher

    This could be interesting. One girl’s reaction summarized it all. “that scared the sh*t out of me”

    But seriously, I like Simon and hope that this does okay.

  • http://twitter.com/avrohama aj rabin

    Simon is going full throttle. This new idea of his is lame and will a total bust like The X factor US. He has this urge to jump to the next thing. If he was smart he would have never left idol.

  • Bbabie

    Oh Dear! Good-Bye sinking Xfactor Hello Creepy:-) When all else fails seek desperate measures.Simon, this is cheaper for you-nothing to loose:-)

    Regards

    B-Babie
    xx

  • http://twitter.com/lufflyness Jenna

    What kind of ad rofl… 

  • http://twitter.com/Amy617 Amy Hyun

    The Background Music + Simon Watching You = Creepy :O

    The music totally creeped me out… lol

  • fuzzywuzzy

    Simon really IS creepy in this ad. WTF? lol

  • MyDailyComment

    Melanie will enter this and will win and then be forgotten all over again. . .

  • iluvai

    “Creeper” is the name your kids call you when you look at anything they have posted on line. Even if you didn’t mean to creep!  lolll…..

  • iluvai

    That promo was way too funny! It was like the horror clip of singing shows, loll….Simon is the guy in the Jason mask.  :)

  • gferna

    He doesn’t know what to do to get back the attention of people.  He is like throwing around things to see if something succeeds; desperation, yes…