Christmas With Scotty McCreery Certified Gold by RIAA

Scotty McCreery’s new holiday album, Christmas with Scotty McCreery has been certified GOLD by the RIAA.

Scotty will appear on NBC’s 15th Annual Christmas in Rockefeller Center on Wednesday, November 28 at 8 pm, along with Cee Lo Green, Mariah Carey and Brooke White.

Scotty will also appear on ABC’s Good Morning America on Tuesday December 115h at 7 am ET and also on Christmas Eve, December 24.

It’s important to note that RIAA Gold certification is based on SHIPPING 500,000 albums to retailers rather than albums sold. So far, Christmas with Scotty McCreery has sold under 200K copies.

Via All Access

  • http://twitter.com/IamMarieeeeeeee ?Marie Theresse??

    So Happy for Scotty :)

  • jlscott13

    Wow. He’s sold less than 2k and it’s already certified gold? Odd.

  • tripp_ncwy

    Don’t you mean 200k?

  • ptebwwong

    Blake Shelton’s Christmas album has sold less than Scotty & his album was certified weeks ago. Just sayin’.

    I think labels & management sometimes certify albums based on previous track records, how much major promo you have ahead, & most importantly that these are holiday albums & the Christmas music buying peak hasn’t really started yet.

  • girlygirltoo

    I think the timing has to do with the fact that Scotty’s got some major Christmas related promo coming in the next couple of weeks.

    I personally don’t consider any album gold until/unless it actually sells 500K. But the RIAA doesn’t care what I think, so, yeah. *shrugs*

  • Lucie Laniel

    I have no doubt that Scotty will reach 500k by the time Christmas comes around. He’s that good.

  • http://twitter.com/LexieONeill Lexie O’Neill

    Congrats to Scotty!  

    He’s actually at a big concert in Raleigh tonight with QDR’s DPAC…raising money for the children’s hospital.  Tomorrow, the Rockefeller Center.:))

  • girlygirltoo

    He has sold less than 170K of this album in the 5+ weeks that it has been in release, but you expect it to sell 330K in the next 3+ weeks?  

  • mmmtx

    What an exciting surprise!  I just got home from Christmas shopping and dinner to see that Christmas With Scotty McCreery has been certified gold. Yippee!!

  • mileyfan123

    Christmas is 4 weeks away

  • girlygirltoo

    Ok, 4 weeks (29 days to be exact). He still isn’t likely to sell 330K in that amount of time.

  • mileyfan123

     But Christmas sales are probably highest in the weeks before Christmas. Christmas cds make a good last minute stocking stuffer.

  • Lucie Laniel

    Absolutely. December and some of Scotty’s appearances on National tV are forthcoming therefore it is to be expected that his sales will increase dramatically. The weeks before Christmas will be super good for him.

  • lightoftruth777

    {He has sold less than 170K of this album in the 5+ weeks that it has been in release, but you expect it to sell 330K in the next 4 weeks?}
    —————————————————————————
    Scotty does not have ordinary fans!! Scotty has many appearances scheduled through the end of this year. Tonight he’s at a big concert (as Lexie posted) QDR Country For Kids. Tomorrow is the Christmas At Rockefeller. Thursday he has a radio event in Omaha. The premiere of Christmas with Scotty & Friends airs on GAC December 1st. He’ll be at the Ryman Grand Ole Opry on December 7th. He has 4 big solo concerts throughout December and the ACA’s on December 10th! I can’t forget the airing of CMA Country Christmas on the 20th!! Christmas in Washington on the 21ST! He is also hosting a Christmas Radio Program!!  SCANNED GOLD can happen!!! :) :)

  • girlygirltoo

    Not necessarily. 

    I’ll give examples from last year:

    Justin Bieber’s Xmas album. Black Friday week he sold abt. 140K. His sales % changes over the next 3 weeks were: 0%, +13%, +5% , N/A
    (HDD doesn’t have a sales chart for the week that would have ended the day after Christmas, but the week after Xmas, this album sold just 16K, so huge drop).

    Michael Buble’s Xmas album sales had the following sales percentage changes last year (starting with week after Black Friday): +38%, +57%, -6%, N/A.

    Jackie Evancho’s Xmas album sales had the following sales % changes last year (again, starting with week after BF): +14%, +42%, -8%, N/A

  • NoCalGirl

    So happy for Scotty! IMO, the fact that his record label has already shipped enough albums to have CWSM certified gold not only shows confidence in his selling power but that Scotty’s appeal continues to extend beyond the AI shelf life. Whether CWSM reaches the 500k mark this season or next, his gold certification on a Christmas album no less, is a milestone to be celebrated & that cannot be taken back!

  • teacup

    His sales are always solid and impressive. He’s so low-key, too. Maybe I’m just missing it but it doesn’t seem like he does tons of promo. Which makes his sales look even better to me. Congrats!

  • MellyPer1692

    Congrats Scotty! I hope were not looking at a JHud situation with this album tho. She was certified gold over a year and a half ago and still hasn’t passed the 500k mark in sales.

    I think Scotty, with all the promo coming up, may make it in sales tho. One great thing about Xmas albums is they continue to sell in subsequent holiday seasons.

  • girlygirltoo

    It can happen, sure. Never say never and all that. But I am a statistical researcher by profession, so I look at numbers. And looking at the current numbers, it’s a longshot to happen by Xmas. 

    He sure is getting a ton of promotion, that’s for sure :)

  • fantoo1

    That was quick! Now let’s hope it will actually get there :)

  • windmills

     I lean to agreeing that 500k scanned isn’t all that likely for Scotty’s Christmas album this year. But, Christmas albums can be perennial sellers and next year when Scotty is promoting an album of original music, there could be a nice piggyback effect during the 2013 holiday season that takes his Christmas album closer to and even past 500k sold. The early certification is probably for promo purposes not only now but also down the road when they write PRs for the lead single off his 2nd album and stuff like that.

  • Larc

    Technically, it’s already there.  The label has sold at least 500K albums to retailers whether the retailers are able to resell all of them by Christmas or not.  RIAA certification has absolutely nothing to do with retail sales.  I think it would be much more meaningful if certification were based on actual sales to the public, but it’s really an industry insider thing.

  • http://www.facebook.com/people/Kooka-Lee/100003920537210 Kooka Lee

    Getting a gold certification for CWSM being shipped, could it also means that the physical album has been shipped internationally to other countries, like Australia, Philippines, etc as indicated earlier.  I am an international fan and I have 2 copies.  There are many international fans that like and love Scotty, so I am not surprised.

  • girlygirltoo

    RIAA certification is for US sales only

  • http://www.facebook.com/people/Kooka-Lee/100003920537210 Kooka Lee

     Yes, I know about this.  As Scotty said, he and Todd are thinking out of the box and there are more than 1 way to do a business legally.  Someone or company who believes that Scotty can move albums could have bought the albums in USA and shipped out internationally to local labels and whatever sales transacted reported back to that company as USA sales.  Isn’t this possible?

  • girlygirltoo

    that sounds pretty fraudulent to me. But I doubt that’s what occurred. I would guess the label simply shipped 500+K units to the various US outlets (Walmart, Target, Best Buy, amazon.com, etc etc etc)

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Scotty has ordinary fans and most of them have already bought this album.

    What Scotty does have that could help him get to 500K is all the promo opportunities he has coming up. Christmas albums always increase in sales between now and Christmas. He could get there or pretty close.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Black Friday isn’t typically the biggest week for Christmas albums. If Scotty averages 75K for the next four weeks, which he could do with the promo he has coming up, he will be close enough to make the gold certification look good. It’s not out of reach, not when looking at the sales patterns of Christmas albums in the past few years.  

  • standtotheright

    It’s not out of reach, not when looking at the sales patterns of Christmas albums in the past few years.

    Then what would it hurt to wait one more week and see if it’s likely to fit that sales pattern? Are they going to cancel any of his promotional appearances without that certification? Of course not.

    Yes, it’s done for promotional purposes. Yes, holiday albums are perennial sellers and it could certainly get there on sales next year. But it’s just a ridiculous game in the industry to certify when sales are that far out from a scanned total, for any artist.

  • fuzzywuzzy

    “Yes, it’s done for promotional purposes. Yes, holiday albums are
    perennial sellers and it could certainly get there on sales next year.
    But it’s just a ridiculous game in the industry to certify when sales
    are that far out from a scanned total, for any artist.

    Totally agree, especially with the bolded part.

  • Kirsten

    Then what would it hurt to wait one more week and see if it’s likely to fit that sales pattern?

    Well, I’m not going to say it will “hurt”, but certifying it this early might “help”.

    People are lemmings. When they hear a song/album/whatever has sold gold or platinum, some of them will say “Oh, I should check that out. Others like it, so might I”. The only real purpose of these milestones is to do just that.

    Scotty is appearing all over television for the next week (including tonight). If they can say “Here is Scotty McCreery singing his ‘blah-blah’ from his certified Gold Album ‘Christmas with Scotty’”, he’s probably going to make a few extra sales.

    This game has been going on for more than half century (and 21 years into the SS era). It’s nothing new, shocking or remarkable. Three out of four dentists recommend it.

  • therivermaya

    Congrats to Scotty!   I really hope his appearances in the next few weeks will help move more units.I might be a bit biased being a Scotty fan, but his christmas album is dang good….specially Christmas In Heaven.   Now if only country radio will play it more, I don’t see why his christmas album won’t sell.

  • standtotheright

    This game has been going on for more than half century (and 21 years into the SS era).

    And technology has so vastly improved over that time that the technical reasons for applying for certification early don’t hold anymore. Audits can be done near-instantaneously based on POS statistics and electronic tabulation.

    Of course they are trying to get the lemming market. But that lemming market then complains when all these albums get certified but artists insist that they aren’t making any money, because they don’t understand how that could happen. It hurts the industry in the long run the same way that any bad financial reporting hurts any industry.

  • Chicagolaw

    His sales are not real good for a Christmas album. I am surprised as I thought he had sold a lot more. I’m not a David A. fan, but he killed with his Christmas album, didn’t he? I don’t think Scotty is going to reach gold.

  • Chicagolaw

    But you also have to take into consideration that Scotty is an Idol alum. So his pattern is going to look different than those of other Christmas albums out now.  Even with the holiday still 4 weeks away, he has already seen his biggest numbers.

  • SaSa8

    Congratulations Scotty!  This is great news!  The CD is selling really well.  I know this discussion seems to come up with every certification as to scanned vs. shipped numbers.  But this is the policy for how the industry does the certification.  I believe Scotty will have great sales numbers in December especially with all his promo on tv coming up. 

  • standtotheright

    I’m not a David A. fan, but he killed with his Christmas album, didn’t he? I don’t think Scotty is going to reach gold.

    Not if “killed” means “doing better than gold.” CFTH sold ~250K. CWSM will undoubtedly do better than that.

  • Chicagolaw

    Wow, shows how much I know, lol. I thought Archie did much better than 250K.

  • SaSa8

    Actually, Scotty’s sales are very good.  For NEW Christmas albums released this year, Rod Stewart has the highest selling Christmas CD.  But I believe Scotty currently has the 2nd best selling CD followed by Lady Antebellum.  Of course Michael Buble is selling great again this year as he should.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Then what would it hurt to wait one more week and see if it’s likely to fit that sales pattern?

    Hey, I also think it’s crazy to call it this early!
    All I’m saying is that the more popular Christmas albums of the year often times sell 10-12 times their opening week numbers. If this pattern ends up applying to Scotty’s Xmas CD, you’ve got a gold album, or close enough to 500K to make the early call look legit.
    Like Kirsten said, it’s a game they all play.  

  • http://twitter.com/LexieONeill Lexie O’Neill

     Actually, Scotty still has a higher total than Lady A.  These bigger names will probably/may pass him in the next weeks as Blake has a special on a mainstream network…I know Lady A. has a tv special as well.  Scotty does, too, but it’s on GAC.  Now, Scotty’s going to be at the Rockefeller Center and the CMA Christmas special on ABC and Blake isn’t…

    In the end, it’s all good–he’s hanging with the big names.:))

  • girlygirltoo

    Actually Scotty’s sales are very good for a Christmas album. Very few of these albums sell big — and when they do, it’s more often over the course of several years, rather than in the first year of release.

    There are exceptions, of course — Michael Buble’s last Christmas album sold well over 1 million copies in the first couple months after it was released. And Rod Stewart’s current Xmas album has sold probably close to gold already.

    But a lot of these albums don’t even sell 100K. There are so many of them released every year.

  • fuzzywuzzy

    Plus, Josh Groban’s “Noel” that has sold over 5 million and counting. The common denominator here is that David Foster EP’ed the albums by Buble, Groban and Stewart. He just seems to know how to produce Xmas songs that are going to be super popular with the general public.

  • Kirsten

     

    And technology has so vastly improved over that time that the technical
    reasons for applying for certification early don’t hold anymore. Audits
    can be done near-instantaneously based on POS statistics and electronic
    tabulation.

    Yes, and that technology is what started the SoundScan era – which as I pointed out started out 21 years ago. 21. That’s a very long time.  This is nothing new.

    Of course they are trying to get the lemming market. But that lemming
    market then complains when all these albums get certified but artists
    insist that they aren’t making any money, because they don’t understand
    how that could happen.

    That can happen even when you have a true hit album, so I don’t see the issue.

    The vast majority of people in the world have no idea what selling Gold or Platinum even means (they would no doubt be shocked that hit video games sell 5 times what a platinum album will sell – and video games have been known to move that many units in a single week. They won’t even realize the DVD sales also dwarf album sales). Idol shows us that people rarely follow-up. When they hear that so-and-so had a hit album and is now broke, it’s “train-wreck” news. Like those child stars or lottery winners that end up broke. Willie Nelson sold a bazillion records and he went broke.

    The issues about certifying before sales is a conversation that happens within a bubble of a bubble. There are probably less than 500 people not in the industry who even knows it happens.

    I accept certification as a marketing tool and not an Olympic medal that is earned.

  • standtotheright

    Yes, and that technology is what started the SoundScan era – which as I pointed out started out 21 years ago. 21. That’s a very long time. This is nothing new.

    If you’re seriously arguing that the technology underlying scanning and reporting has not improved dramatically in the last 21 years, allowing both scanned sales and reported shipments to be tracked better than they were in the early 90s, I have to strenuously disagree.

    And if you’re arguing that there aren’t thousands of part-time music bloggers who realize that certification is a game that the labels play because they can read the scanned sales totals, I have to strenuously disagree.

    I agree that certification is a marketing tool, but if you’re arguing that it shouldn’t reflect some kind of actual achievement, I also have to strenuously disagree.

    Add a silver certification, force labels to only conduct audits when sales are within 100K of the actual total, and then it becomes what it should actually be: a signal that large numbers people actually wanted to buy the album, not that labels and retailers were guessing that they would in advance.

  • Kirsten

    I agree that certification is a marketing tool, but if you’re arguing
    that it shouldn’t reflect some kind of actual achievement, I also have
    to strenuously disagree.

    It does reflect some kind of actual achievement. It reflects that the label has convinced retailers to stock 500K/1M of the album. With small margins and just-in-time stocking practices, that is actually an achievement.

    That isn’t the achievement that some want it to be is not the industry’s problem.

    It’s a marketing tool. Just like those 3 out of 4 dentists. I bet they don’t actually ask every dentist in the US.

  • standtotheright

    That isn’t the achievement that some want it to be is not the industry’s problem.

    Any time that an industry gives its customers reasons not only to mistrust, but downright dismiss its PR shenanigans [not a single one of those announcements has failed to gloss over the difference between shipments and sales], it is very much the industry’s problem. If I were in an industry that is desperately trying to tailor legislation so that my labels and artists don’t see further cuts in royalty payments, I’d be doing my level best to appear as an honest broker, not a carnival huckster.

  • http://twitter.com/bagel08 John S

    I don’t see how, he is selling better than Blake Shelton, who is an established country artist.

  • julesb2183

    Cool for Scotty!

  • windmills

    John S: I don’t see how, he is selling better than Blake Shelton, who is an established country artist.

    Though Scotty is tracking closely behind Blake’s sales on a week by week basis, Scotty’s lead is based on his 1st week sales, which were about 30k higher than Blake’s. Blake’s Christmas album will likely pull ahead in total sales soon. Too, Blake is not the greatest album seller. Despite all The Voice promo, industry support, and 4 #1 hits at country radio, his last album Red River Blue didn’t even get to a platinum certification, never mind platinum sales. I think the total sales for that album are in the 800k range and it’s not selling much weekly.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Don’t forget the Beebs! He sold over 1.25 million copies of his Christmas album, in the US alone, last year. Every year, there are a couple of big sellers. Susan Boyle, Josh Groban, Andrea Bocelli, ll Divo, Sarah McLachlan, Buble, Bieber, and now Rod Stewart are the top sellers in the last few years.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Sting’s album was certified gold but I can’t find any real sales numbers for it, which probably means it’s the same story as McCreery’s.

    Sting sold 521K in 2009:

    http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100106007077&newsLang=en

  • standtotheright

    Thanks. So it’s possible to sell gold in the first year even if one isn’t the biggest seller that season, but looking at the rest of that list, it’s not extremely likely.

  • http://profile.yahoo.com/PVEFG2TOUIXSROKUSO2O2DOWWE Taylor

    Swift’s and Groban’s Christmas albums had been out for a couple of years by the time the 2009 season rolled around, so those were still good numbers for their CDs in 2009. There were two artists on that list that did sell gold or better. In the past few years, two or three new Christmas offerings every season seem to be able to hit the gold (or higher) mark.

  • fuzzywuzzy

    I forgot about Andrea Bocelli’s Xmas album – also a David Foster EP’ed album that sold extremely well.

  • usedtobelucy

    ‘Well, I’m not going to say it will “hurt”, but certifying it this early might “help”.

    People are lemmings. When they hear a song/album/whatever has sold
    gold or platinum, some of them will say “Oh, I should check that out.
    Others like it, so might I”.’

    Good point.

    I guess you only end up looking bad if it the ploy *doesn’t* work as promotion. … Cause then people will call you Taylor Hicks. heh.   If I were somebody with greater sales who didn’t get thus certified, though, I think I’d be pretty annoyed. So I’m not sure that it’s an *entirely* victimless pr snow job. ….

  • LongKissGoodnight

    Speaking of shipments vs. sales…

    Chart News @chartnews
    US album sales: #2 @TaylorSwift13, Red 185,391 (2,078,997 total).

    Chart News @chartnews
    US certifications (RIAA): @TaylorSwift13, Red 3x Platinum (3 million).

  • fuzzywuzzy

    ” If I were somebody with greater sales who didn’t get thus certified,
    though, I think I’d be pretty annoyed. So I’m not sure that it’s an
    *entirely* victimless pr snow job. …. ”

    I agree, especially with your latter point. I think that these RIAA certifications should be “automatic” and not have to rely on the label to apply for them. It appears that some artists receive their certifications as soon as possible, whereas others have sold far more than platinum, and still haven’t received official certifications. In that case, it can be harmful to those artists who have achieved the certification levels in actual sales, but don’t have the “official” designations. Since these certifications are often used in articles/biographies as a measure of commercial success for an artist (and the implied popularity), not receiving certifications can be misleading and lead to an underestimation of an artist’s commercial success.

  • Kirsten

     

    If I were somebody with greater sales who didn’t get thus certified, though, I think I’d be pretty annoyed.

    They should take it up with their useless label.

    So I’m not sure that it’s an *entirely* victimless pr snow job. ….

    Artist A being certified does not prevent Artist B from being certified. Artist B needs to complain to their useless label.

  • Kirsten

    If I were in an industry that is desperately trying to tailor
    legislation so that my labels and artists don’t see further cuts in
    royalty payments, I’d be doing my level best to appear as an honest
    broker, not a carnival huckster.

    Clearly, I am much more cynical about companies than the average bear.

    In my opinion, the biggest liars with the biggest pockets often get their legislated way first. Banks who totally screwed over their customers got the biggest bailouts in US history, their executives get massive bonuses while driving their companies into the ground and I haven’t seen any major legislative reform that will prevent it all from happening again.  There are lots of bigger fish for the legislators to fry if they want to go over the dishonest brokers. How about those execs who got safety bonuses after their oil rig blew up, killed 11 workers and polluted the entire Gulf of Mexico? I wonder what they would have had to do to not get their safety bonuses.

    I seriously think muddying the waters between shipping and sold is a very minor issue in comparison.  It is a debate to rage in the bubble of those who are interested in album numbers and sometimes cage some (often copyright infringing) numbers. I’ve spent too many years explaining this issue to people who are pretty far into the numbers bubble because they don’t even know about the issue (or care to remember it from year to year) to think that this resonates with the general public and is causing them to reject higher royalty payments to artists.

  • standtotheright

    In my opinion, the biggest liars with the biggest pockets often get their legislated way first

    The difference in this case, IMO, is that you have the internet/search lobbyists trying to get their way, and that means you have two sets of big liars with big pockets who are happy to give legislators a reason to convince constituents that what they are doing really helps the little guy. And “moar streaming music because you can’t trust those label people to pay their artists anyway” sounds good on paper.

    I don’t think this is the first, second, or even fifth reason why people don’t like or trust the recording industry. I agree a lot of people don’t even think about it. But I’ve seen a lot more coverage of it in music blogs recently, in part because the early certification is so blatant and so widespread, to the point that I think it’s another excuse for music fans to write off the idea of actually paying for or supporting music. And since the solution is so obvious and so simple, I don’t see any reason not to abide by it other than the hope that people can get hoodwinked for a few more years, at which point everything is likely to be sold or streamed digitally anyway and the point becomes moot.

  • girlygirltoo

    Updated official sales #s:   

    21 MCCREERY*SCOTTY CHRISTMAS WITH SCOTTY 49,581 111 23,476 167,618