Cher Lloyd – Swagger Jagger – Music Video

Simon Cowell had to pimp and save 16 year old Cher Lloyd into the X Factor UK final last year, because she surely wasn’t going to get there based on her craptastic rap/singing.

The Top 4 X Factor contestant just released the music video for her new single “Swagger Jagger”, and it’s totally dullsville. K$sha is the freaking Beatles by comparison. But at least songs like “Tic Tock” are compulsively catchy, in a mindless sort of way. This new tune from Cher? Rebecca Black has nothing to worry about.

The video itself looks to be directed at 12 year olds. She’s going for some 80’s vibe with her boombox, break dancers and candy colors, but at this point, that’s some pretty tired schtick.

Watch the video below.

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  • idolhound2011


  • pj

    Based on the review, I won’t bother.

    So we got “Moves Like Jagger” and now “Swagger Jagger.”

    What is next?

  • TwigLA

    Not going to watch the video because I just don’t care. I’m just here to ask if Mick Jagger died or something? What’s up with he being the subject of two pop songs?

  • desiree_chick

    Moving like Jagger, but not with swagger? LOL

    Based on this vid, that’s what it looks like.

  • chili1000

    Not for me, but then I’m not the target audience. I think there is a certain demographic (pre-teen and young teen girls) that will actually go for this. After all, they think that “Whip My Hair” is a good song.

  • Tess

    I think Simon has jumped the shark and is now suffering from some weird throwback dementia where he is living in the 70s…and poor Cher is the recepient of his mental incompetency. But then, she doesn’t have rhythm or a voice, can’t rap and is kinda weird looking…not a bad fit.

  • sookeh

    all I can hear is “oh my darling, oh my darling, oh my darling Clementine…”

  • St.Lucia

    Oh my. That’s 3:26 of my life I’m never getting back. That was…well I’m not even sure what that was.

    all I can hear is “oh my darling, oh my darling, oh my darling Clementine…”

    Yes! Can’t unhear….

  • geekygirl


    That is all…

  • TurkeyIdol

    Well the big difference between this and Maroon 5’s is that Moves Like Jagger is actually not a bad song, this is horrible!!!

  • jtgraffix

    i will say this though…i like the motion graphics and VFX

  • LoveDaRocker

    I will not bother to track Simon’s possible involvement with this, but it seems from the comments that he likes.
    I think Simon is trying to find a Bieber-like “artist” to generate Bieber-like sales.
    This girl ain’t it.

  • MBane

    jtgraffix Yeah, you can hate on the artist (who is 18 years old BTW… a little cruel), and you can hate on the music (although, I can see it appealing to the demo, and it was quite well produced), but don’t hate on the video. The portions with the white background and the lettering were great. Nice colour, composition and dynamism.

    The worst part of the video was her performance/acting, but, yet again, she is young. The Idols rarely get such a well produced video.

  • undercooked

    So we got “Moves Like Jagger” and now “Swagger Jagger.”

    What is next?

    Is Mick Jagger ok? Is he in a coma or something? I am trying to figure out why are we getting all these “tribute” songs to him?

  • JGLucky

    The chorus sounds like “Oh My Darlin, Clemintine”, hah. The rap verses are catchy though.

    And for the record, Swagger Jagger was leaked before Moves Like Jagger was released.

  • Reflections On Life

    that is quite the well-produced, if not over-produced, video. like everything about the song except the chorus. love the clothes & the dancers. can easily hear it in the dance club. cher needs to tone down something, maybe the hair, maybe the makeup, in order to exude more star quality. she was memorable on the XF UK, generic here.

  • tinawina

    I liked the graphics in the video. The video itself was well done.

    The song has no strong hook IMO, and it sounds kind of like someone punched the Kesha-Lite button on a Song-O-Matic 2000 and this is what popped out.

    Also, she came off blank. No charisma whatsoever. I kept thinking I’m obviously supposed to envy the girl singing this song and want her swagger, but she just seems so dry.

    Maybe it will do well in England where people know who she is?

  • adolf_hipster

    I LOOOVED her on X-factor. She was by far my favourite contestant that year and one of my favourites overall. Her audition was imo the best audition these type of talent shows produced so far.

    She’s a pretty good singer for today’s pop market and she was the most relevant contestant they had on the show in years and with a chance to do really well not only in the UK, but internationally too. She has star power and is good dancer and performer too. And she has plenty time to grow, improve and progress.

    I don’t love the song, but it’s not terrible imo. The verses are OK and i think it really fits her personality. I don’t like the chorus that much. But the video is cute. It works with the song. Overall I’m really enjoying it and looking forward to other songs on the album.

  • Montavilla

    all I can hear is “oh my darling, oh my darling, oh my darling Clementine…”

    ROFL. I know. What a weird thing to rip off.

    I’m not the target audience, either, so I won’t even try to predict whether this is going to be popular. But I will say that invoking Jagger is not doing Cher Lloyd any favors. She doesn’t have Jagger’s swagger in this video. I was waiting for her to show something like the Jagger strut and kept wondering why her feet were stuck to the pavement. Is that a thing? You dance without picking your feet up?

    But maybe the “Jagger” is meant to be a nonsense rhyme to “Swagger”? I mean, maybe kids don’t associate it with Mick Jagger? I dunno.

  • Nina1

    Happily, MJ watches so I don’t have to.

    So we got “Moves Like Jagger” and now “Swagger Jagger.”

    What is next?

    The big winner in all of this, of course, is Mick. And he doesn’t need the publicity. Terrible waste.

  • Mateja

    From Urban dictionary:

    swagger jagger

    a person who always cramp your style. a form of hating’

    You just mad cuz u ain’t got no man so stop being a swagger jagger

  • girlygirl

    that’s what I was wondering — what’s with all the Jagger references all of a sudden? doesn’t anybody else have “moves” or “swagger” ? :)

  • Montavilla

    From Urban dictionary:

    swagger jagger

    Well, there we go. Nothing to do with the Rolling Stones. It’s just us ol’ swagger jaggers that are dragging Mick into everything.

  • Nina1

    that’s what I was wondering — what’s with all the Jagger references all of a sudden? doesn’t anybody else have “moves” or “swagger” ?

    No one who rhymes and is cool.

  • Esqt

    She’s my favorite on X too. She’s no songbird but hell she’s fierce; she entertained me, from the stage production to song arrangements, never a dull moment. :)

    I think the music is cool, crazy, silly fun and so is the video. But, dang the clothes & hair, so 80’s (?). Reminds me of those Prince of Bel-Air reruns.

  • Mateja

    8 hours after the premiere, 47,623 views, 4,594 likes, 4,415 dislikes. At least people have strong feelings about the song.

  • jinxx315

    I like the song just not the chorus lol. I actually liked Cher on X-Factor I thought she was unique.

  • jammasta

    As a huge fan of Cher, well, I’m not the biggest fan of this song either, but it’s at least a billion times more listenable than Friday. Cher actually has a pretty good voice and I don’t think she’s as bad a rapper as some people are making her out to be, but it’s a shame she can’t be more inventive.

  • Mateja

    Watching the video more closely, on the screen of Sony’s version of iPod (I have no idea how it’s called.), I see the genre of “Swagger Jagger” is “Swag Pop”. Actually, googling “swag pop” gives a lot of articles about Cher’s debut album.

  • karenc

    I didn’t like it at all, lyrics were terrible, and thought the music was annoying. IOW, it will probably be a #1 song ;)

    Some of it reminded me of Gwen Stefani’s Hollaback Girl.

    I did like some of what she did on X factor. She might end up being popular at least in England, and is much more current than most contestants that come from these shows.

  • nadski

    personally i think it’s bit over produced….too much happening…distracts too much from why we are listening to it in first place- hear the song/her voice. and let’s face it take away the raap part and u have oh my darling clemitine redux.
    and gotta love the fact she is listening to some ipod thingy but carrying around a BOOMBOX to look cool….ugh.
    Altho in x factor i could appreciate she was diff and a lil fresh….there is none of tht in this song….who approved that chorus anyways. christ!

  • Thirsty

    Uhhhhhhm …. So what is this? Take old American folk song, add dance beats and awkward rapping, stir in random 80’s neon squiggles and geometric shapes, throw in an ironic boom box and think you’ve got a hit?


    Look for my super hot club remix of She’ll Be Comin’ Round The Mountain this October!

  • Nina1

    Look for my super hot club remix of She’ll Be Comin’ Round The Mountain this October!

    Harumph! You stole my song! Guess I will hafta do “Oh, Susannah!”

  • Thirsty

    Nina1: Harumph! You stole my song! Guess I will hafta do “Oh, Susannah!”

    Ha! Maybe we can get together for a collab on I’ve Been Working On The Railroad.