Simon Cowell had to pimp and save 16 year old Cher Lloyd into the X Factor UK final last year, because she surely wasn’t going to get there based on her craptastic rap/singing.
The Top 4 X Factor contestant just released the music video for her new single “Swagger Jagger”, and it’s totally dullsville. K$sha is the freaking Beatles by comparison. But at least songs like “Tic Tock” are compulsively catchy, in a mindless sort of way. This new tune from Cher? Rebecca Black has nothing to worry about.
The video itself looks to be directed at 12 year olds. She’s going for some 80′s vibe with her boombox, break dancers and candy colors, but at this point, that’s some pretty tired schtick.
Watch the video below.