The median age of the Idol audience has risen every year–currently it’s 40 years old. In light of the troubling news–the advertisers crave those young eyeballs–the brain trust at Idol have come up with an, uhm, interesting idea to capture the attention of the young ones.
The LA Times’ Richard Rushfield received a press release from the Idol folks:
Loads of Good Clean Fun!
AMERICAN IDOL is cleaning up in the ratings this season and FOX is sending a big thank you to college students across the country with free laundry detergent for loads of good clean fun!Ãƒâ€š On Tuesday, February 3, college students on select college campuses across the country will receive free AMERICAN IDOL laundry detergent via AMERICAN IDOL street teams.
College students are a big part of AMERICAN IDOLÃƒ ¢Ã¢â€š ¬Ã¢â€ž ¢s success as they make the show a priority time and time again Ãƒ ¢Ã¢â€š ¬’ perhaps causing their laundry to suffer!Ãƒâ€š As if quarter-hungry washing machines and mismatched socks werenÃƒ ¢Ã¢â€š ¬Ã¢â€ž ¢t enough for the starving studentÃƒ ¢Ã¢â€š ¬Ã¢â€ž ¢s budget, weÃƒ ¢Ã¢â€š ¬Ã¢â€ž ¢re making things a little bit easier and curing those laundry blues with complimentary AMERICAN IDOL detergent boxes.
Be there as college students receive their free AMERICAN IDOL detergent, and hear what they have to say as they continue to soak up the exciting new season of AMERICAN IDOL!
Do you think free detergent will convince your average college student that American Idol isn’t the lamest lame that ever lamed?Ãƒâ€š I’m predicting epic fail!
Ha, they’ll be dropping by my neighborhood–Boston College–on February 3rd.