American Idol Ratings Drop 5% from the Premiere

Share on Tumblr
Submit to redditShare via email

Last night’s American Idol had fewer viewers than the premiere, but the ratings are stabilizing, and that is good news for FOX execs:

The network dominated Wednesday night with the second week of American Idol averaging a 9.2 rating in the 18-49 demographic and 25.2 million viewers. But more importantly, the two-hour Idol (8-10 p.m.) was only down 5% in the demo compared to last Wednesday’s premiere. Last year, the third telecast of American Idol dropped 14% in the demo. Of course, the tenth season opener last Wednesday was also down 18% in the demo (9.7 rating) compared to the 2010 opener.

On the other hand, Paula Abdul’s Live to Dance came in 4th place last night for CBS, but was up 10% from the week before.

Paula Abdul’s CBS reality competition show Live to Dance continues to languish, finishing fourth at 8 p.m. with a 1.1 demo rating and 4.7 million viewers overall. However that’s actually up 10% compared to last week.

 
  • Elliegrll

    I still can’t believe that CBS thought that people would watch Paula Abdul’s show instead of AI.

  • bjames

    Not bad! There was a large drop week-to-week at the beginning of last season, so the ratings gap seems to be narrowing a bit between this and last season. I am loving the new dynamic, and that seems to be the consensus with most of my friends and family.

    The show surged to almost 27 million in the 2nd hour. Though not near its peak, those are still absolutely monstrous numbers.

  • windmills

    That’s good but this week’s ratings were definitely helped by Modern Family and The Middle being in reruns this week. I do think people are liking what they’re seeing though, the reviews have been pretty good and last night’s episode had a good amount of standout talent.

  • sma11ie

    I mentioned in the headlines that I was hoping for better ratings because so many people I know were snowed in and that’s why they were watching AI live for the first time in a long time again. On a side note, it was interesting to hear casual fans talk about missing Simon despite enjoying Steven Tyler.

  • Mark

    Not bad! There was a large drop week-to-week at the beginning of last season, so the ratings gap seems to be narrowing a bit between this and last season. I am loving the new dynamic, and that seems to be the consensus with most of my friends and family.

    It seems that S10 is basically working to get some stable momentum going. That’s all the show really should be looking for at the moment, and if it’s getting it, fantastic.

  • stwbcross

    I’m not surprised by the drop because I’m sure there were a large number of viewers who tuned in last week just to see how the new judges would make out without Simon. I am actually surprised that the drop was just 5%. Hope the high numbers continue which would show tv producers that you don’t have to rip people to shreds to get people to watch.

  • springboard

    Aren’t the ratings usually higher on the season opening show?

  • Valentin432

    Those numbers are fantastic!!!
    Premieres ratings are always much higher than the rest and this episode stayed almost flat compared to last week.
    Of course we’ll have to see how the numbers react when Survivor will be the competition but not sure you could expect for more here.

  • Yvonne13

    I am not missing Simon at all. If folks were missing Paula so much, you would think her dance contest show would be drawing bigger numbers.

  • platoken

    That is a great number! Hopefully it can stay like this for the whole season.

  • Elliegrll

    It’s kind of sad that the Executive Producer of the number one show is letting people crowing about a 3.1% drop overall and 5% drop in the demo get to him, but nobody can argue with his latest tweet:

    dizzyfeet Nigel Lythgoe
    I believe it’s amazing that last night after 10 Seasons & the loss of Paula and Simon #AI beat the COMBINED audiences of CBS-NBC-ABC by 61%

  • gangreen29

    It’s kind of sad that the Executive Producer of the number one show is letting people crowing about a 3.1% drop overall and 5% drop in the demo get to him, but nobody can argue with his latest tweet:

    Nigel is a twit and needs to stop tweeting back at the morons lol.

  • http://mjsbigblog.com/luvadamlamberts-american-idol-tour-2009-washington-dc-re-cap.htm luvadamlambert

    not surprised

  • GreenHippo

    Elliegrll:
    01/27/2011 at 12:42 pm
    I still can’t believe that CBS thought that people would watch Paula Abdul’s show instead of AI.

    I do, I DVR Idol, since I cannot stand the “bad” contestants and the sob stories. Live to Dance, I can watch live, because the sob stories are kept to a minimum :)
    However given a chance I will always always FFWD through the commercials.

  • Indigobunting

    Pretty decent viewership; especially considering this is the second week and it was a two hour show; some people don’t have that long of an attention span!

    Looking promising for AI after last night.