Ford, Coca-Cola, and U.S. Air Force Reserve are joining the American Idols Live tour as sponsors. Coke is sponsoring visits by Idols to the Ronald McDonald house in selected cities (Paul and Casey visited a house in Stanford, CA yesterday). Plus, the Idols will be doing base visits as part of the US Airforce Reserve sponsorship, and Ford will give away meet and greet passes to luck fans.

Check out the press release below.

LOS ANGELES, July 14, 2011 /PRNewswire/ — The AMERICAN IDOL LIVE! Tour, which is proving to be one of the best-selling tours of the summer as tickets continue to sell at light speed in markets across the country, has joined forces with Ford Motor Company, Coca-Cola, and U.S. Air Force Reserve for a series of innovative charitable and promotional campaigns.

AMERICAN IDOL LIVE! officially kicked off last week at the Maverick Center in West Valley City, Utah, with a night of breathtaking performances by this season’s top 11 finalists—including winner Scott McCreery and fan favorites Lauren Alaina, Pia Toscano, Casey Abrams, Haley Reinhart, Stefano Langone, James Durbin, Paul McDonald, Thia Megia, Jacob Lusk, and Naima Adedepo.

Tickets for the tour are selling at a record pace, out-performing the 2010 run and making this one of the best-selling IDOL tours in the television show’s 10-year history. As a result of the huge demand, second shows have been added in Long Island, N.Y., and Newark, N.J.

Adding to the excitement, Ford Motor Company, Coca-Cola, and U.S. Air Force Reserve have all signed on as official tour sponsors.

Ford, which shot a series of Ford Music Videos featuring the Top 11 that aired on AMERICAN IDOL this past season, will be giving tour audiences a chance to vote via text message for their favorite Ford Music Video; two lucky fans will be chosen from among the participants at each show to meet the Idols backstage after the curtain comes down. Before the scheduled performance in each city, Ford is also offering fans the opportunity to win tickets and meet-and-greet passes via Ford’s Facebook page and local radio promotions.

Coca-Cola has teamed up with McDonalds to sponsor visits to eight Ronald McDonald houses on tour stops across the country, with two IDOL finalists lending a helping hand on each visit. The first stop, which took place on July 13th, saw Paul Mc Donald and Casey Abrams bring a lot of fun and laughter to the Ronald McDonald house in Stanford, CA. They signed autographs, played games and posed for pictures with all of the children. At select cities along the tour, Coca-Cola will be showcasing its “Swelter Stopper” dome – an interactive experience complete with plenty of ice-cold Coke, frosty blasts of air, and swirling snow. In addition, Coca-Cola will also offer a mobile game with SVNGR featuring AMERICAN IDOL LIVE! and Coke-themed awards.

The U.S. Air Force Reserve’s sponsorship gives military personnel a chance to meet the American Idols. The Idols will be doing base visits at Tinker Air Force Base and NAS JRB Fort Worth, meeting and taking pictures with military personnel. Air Force Reservists will participate in a Meet & Greet with the Idols at selected dates on tour and the Idols will also shoot a Public Service Announcement at Carswell Air Force Base, where they will meet the servicemen and women of our armed forces, and show their support for keeping our country strong and free.

 
  • Tess

    out-performing the 2010 run

    Funny!

  • koshka

    Next thing you know AI will license out space to run advertisements on the backends of the Top 11.

  • Nina1

    Next thing you know AI will license out space to run advertisements on the backends of the Top 11.

    Really! And it still tics me off that they have the nerve to show ads in the middle of concerts…..I could see it for free concerts, but they get it coming and going.

  • Kirsten

    out-performing the 2010 run

    That wouldn’t have been too hard.

    Still, nice to get good press and that there are new press releases to be had (and major companies still want to be associated with you).

  • Pam

    out-performing the 2010 run

    There’s a shocker….NOT! Heh This is great press for the contestants and the AI brand.

  • LexieN

    Just curious…newbie here…have they done these things before…the sponsors, Ronald McDonald House visits, etc.? What great ideas!

  • McCreerian

    I think it’s great of how well the tour is doing this year. I looked back at the comments last year and people were wondering if it was the end of idol.

  • Trina

    And to think they didnt have to give the tix away for $10 this year!

    Hmm at the bottom of the press release

    Also through 19, CKX has relationships and partnerships with some of the biggest names in entertainment, including Scotty McCreery, Lauren Alaina, Haley Reinhart, James Durban, Casey Abrams, Pia Toscano, Chris Daughtry, Carrie Underwood, Adam Lambert, Kelly Clarkson, David Cook, Jordin Sparks, and Kris Allen, among others.

    Interesting that Casey is mentioned along with the others that we know scored management deals as well as the other Idols that are always noted.

  • Karalyn

    making this one of the best-selling IDOL tours in the television show’s 10-year history.

    This doesn’t surprise me a bit. In my opinion this was the best season yet, and I loved the top 4 this year. This is my first year going to the tour, and same with several people I know.

  • Buffynut

    Interesting that Casey is mentioned along with the others that we know scored management deals as well as the other Idols that are always noted.

    That IS interesting!

    making this one of the best-selling IDOL tours in the television show’s 10-year history

    I guess as long as they qualify it with the wording “one of” because this year has smaller venues in most cities. Which is smart, because of S9 and the economy. But it will not come close, I don’t think, to S5, 7, and 8 in gross venues.

  • mmb

    Interesting about the Casey mention. And the absence of Lee. Fire the intern who spelled durbin’s name wrong on a press release.

  • McCreerian

    I like Casey, but isn’t signing 6 idols a bit overboard?

  • Trina

    Maybe they figure they need to milk as many fanbases as possible to make up for the season that never existed. Poor Lee. At least Taylor didn’t even get signed by 19. Don’t they supposedly still manage Lee?

  • Elliegrll

    I guess as long as they qualify it with the wording “one of” because this year has smaller venues in most cities. Which is smart, because of S9 and the economy. But it will not come close, I don’t think, to S5, 7, and 8 in gross venues.

    I disagree. Taylor’s season was the most successful, and season 7 and 8 don’t come close to it. Season 7 and 8 also took place in smaller venues than earlier seasons. This year, it looks like they have the chance to have more sellouts than seasons 7 and 8, but they also sold a lot of very expensive VIP packages.

    I have a feeling that tptb will continue to capitalize on the popularity of the season ten people, and that we will see them appear on AI next year, even if they don’t have anything to promote.

  • http://emuisemo.pbworks.com eilonwy

    Next thing you know AI will license out space to run advertisements on the backends of the Top 11.

    If they’re determined to have the girls in mega-high heels, I say switch ‘em from stilettos to more stable wedges and use the wedge for ad space. Win-win!

  • tomk

    I like Casey, but isn’t signing 6 idols a bit overboard?

    It is interesting – perhaps it is possible they see a lot of entertainment (beyond music) potential in Casey, and want to capitalize on that.

  • Willis

    It is interesting – perhaps it is possible they see a lot of entertainment (beyond music) potential in Casey, and want to capitalize on that.

    I think that’s it. He has a great personality and can be sent out to do appearances in a variety of areas.

    Idol kind of owns them for a while anyways. They (not sure who entirely ‘they’ is) get a percentage of every appearance you make for a certain while. I know someone who made top 36 S8 and from what I have heard it kind of is like selling your soul for a bit.

  • larc

    Trina says:
    Don’t they supposedly still manage Lee?

    He is one of the “others” that those listed are among. ;)

  • Grammie Kari

    Tickets are sold out (for the most part) in our city. Has anyone ever bought concert tickets off Craig’s List. I am not sure if the tickets would be valid. The person states they have a printed copy from Ticket Master, but the price is not high as expected.

  • http://mjsbigblog.com/luvadamlamberts-american-idol-tour-2009-washington-dc-re-cap.htm luvadamlambert

    It sounds cool!