American Idol 12 Promo – This IS American Idol! (VIDEO)

Although the 3rd in a series of American Idol promos have judges Keith Urban, Randy Jackson, Nicki Minajm, Mariah Carey and host Ryan Seacrest front and center, the message is still centered on the dreams and aspirations of the show’s hopefuls.

This is how you highlight the judges in a promo!  The judges may be superstars, but it’s NOT about them. It’s about helping kids–whose shoes they walked in at one time–make their dreams come true.

I am really digging these new promos. How about you?

ETA: I’ll admit it. This promo gave me a chill!

Watch Promo #1 featuring Phillip Phillips
Watch Promo #2

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mj santilli

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Founder and editor of, home of the awesomest fan community on the net. I love cheesy singing shows of all kinds, whether reality or scripted.I adore American Idol, but also love The Voice, Glee, X Factor and more!
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  • merkureye

    I don’t know why but this brought tesrs to my eyes.  I think its because the clip shows how American Idol is a very real vehicle to help just everyday people with amazing talent to capture their dreams.  This simple message is powerful.

  • b_james

    I just got chills (GOOSIES!) when I watched this. What is happening to me?

  • Klaine

    If I could sing this would make me try out for Idol vs XF $5. Mil prize. For Idol faithful, this tugs on emotional heartstrings..or maybe that was just me. If I were female, I’d be going apesh-t that Mariah might be giving me advice..and so far Idol has been the only star creator.
    Saw Cher Lloyd on live w Kelly the other day..and was asked why the runner ups always see so much more successful than winners (Olly jls 1d her – last 2 getting us promo too)
    She said the winner gets trapped & usually can’t release album for a year & by then theyre forgotten..that’s not 100% of course..Little mix seems to be having UK success (Alexandra did on her first & Leona had a huge hit)…wonder if they’d get a us reason their last single couldn’t be released here..

  • fuzzywuzzy

    I really like this promo. So far, all of the promotions that I’ve seen have been very good.

  • sjames08

    I think it also matters if the winner is marketable in the US or internationally. Leona had a massive hit because she was the first and the female wasn’t dominating as much in the US. Alexandra’s hit was right when Beyonce was her at peak with single ladies, so it was quite difficult for her to brand because she was kind of like her in many ways performance wise. The ones that are currently making waves are unique at this moment in the US market, hence there is success.

  • Mateja Praznik

     The winner of XF UK is always the first to release music after their season: The winner’s single, which is usually a cover of a well known hit song. It’s  usually easy #1 single for the winner. Before Leona won in season 3, the winners released  debut albums of covers in the spring. That’s all Steve Brookstein got to release. Shayne Ward however sold well enough to get second album and then it took him forever to release the 3rd one.

    When Leona won, Simon and Clive Davis saw that she was special. That’s why she released an album of mostly original material in the fall. Her debut single was a cover of “A Moment Like This”, however. Since then, the winners always release in the fall. That said, since Leona, this only worked for Alexandra Burke and it will likely work for Little Mix, too. Boring dudes like Leon Jackson, Joe McElderry and Matt Cardle flop.

    The winners don’t get trapped. But, in recent years non-winners got to release debut singles in the summer and second singles in the fall, right before the album drops. The winners got only one single right before the album, I guess because they also had the winner’s singles out first right after the finale in December. Little Mix are however getting two original singles before the album drop.

  • mileyfan123

    I’ve been enjoying the voice and x factor this season, but there is something different about watching those shows. When it is over, I turn it off and that is it. They never leave me as happy as when I watch an episode of american idol.  There is a spirit of aspiration that just doesn’t exist on those shows, and this promo captures that perfectly.

  • Taylor

    The question is, are those real contestants or actors hired for this clip. I wonder if we will get the same type of contestant pool in the top 24 that we usually end up with.

  • Christopher Auyeung

    It’s absurd how much I love this show. But I love it! And it’s totally believable, considering the track record of the show. Dreams have come true for a lot of contestants – who’s next?

  • mtthew

    i just got super super excited with chills in my bones and tears in my eyes. god i love this cheesy show. lol

  • fuzzywuzzy

    Oh, I think that they are all actors and the casting call went out for the different “types”.

  • julesb2183

    Love this promo! :) Especially when they had Ryan come out and say the iconic “THIS is American Idol” – I got chills too!

  • Nicco Angelo Canlas

    Goosebumps all over my body. Wow! Can’t wait.

  • MyDailyComment

    I want someone to actually use a violin on the show!

  • MyDailyComment

    This IS.. a person wearing bad makeup

  • Taylor

    Me too!

    I want a black guy who is more like Usher or Bruno, than the usual gospel type black guys they have. I want a black girl…period.

  • Claude Dee

    *crying* I’m loving all these American Idol promos!!!! 

  • blackberryharvest

    These promos get me excited. I want them to do a promo with all the winners.

  • ellen8

    Beautifully done and I was thrilled that Ryan said the line that he made famous.

  • sdmama

    This.Is.Ryan Seacrest! He is the institution. Yo!
      He has become the face of American Idol in my mind. 

  • Miz

    I like this commercial the most of the ones you’ve shown here so far. I’m sure those hopefuls are actors and not actual contestants.

  • fuzzywuzzy

    I saw a promo with winners through the years shown during the first game of the World Series, but I haven’t been able to find it on youtube and the AI channel there doesn’t have it.

  • hillstreetblooz

    I thought this ad was pretty good – I’m sure they will get even better the closer we get to the start of the season. For some reason, I’m looking forward to this season more than I have in a long time – here’s hoping we get a good to great group of contestants, and the judges et al  are on point helping to bring some excitement – and that some new eyes and ears will be checking out Idol this year adding their voices and votes into the mix. 

  • hillstreetblooz

    *snort* Extreme sarcasm alert… That means Idol producers and voters would have to break some very stereotypical paradigms in their heads about the black guys and girls who audition and make the voting rounds… *pssst* not all black guys or girls are gospel singing RNB soul divas, not all black folk can dance, nor do they have choirs following them around the stage for every song… black folk come in all musical shapes and sizes, but the singing/dancing/diva/gospel type is the black hole, pun intended, that they seem to get pigeonholed into – not just on the show, but the music business can be just as ignorant… lawd help them if someone of Janelle Monae’s caliber, or Andre Benjamin of Outkast fame showed up at audition – or what if black contestants in the vein of Jimi Hendrix, Grace Jones, Mother’s Finest, Slash or Living Color were X Factor or The Voice contestants – I daresay they would not be ‘black enough’ or ‘RnB enough’ for the judges or voters… Yep, I’d like to see more Bruno Mars types – the talented type across many spectrums – begin to make a comeback in pop music, as well as some solid talented SINGERS and real entertainers not cut from the cookie cutter or still hewing to tired old busted stereotypes… yeah, nice dream, huh? :)